A great time to review your 2016 business plan


 

As we are now near the half-way point of 2016, it is a great time to review your 2016 business plan, decide on your key goals for the second part of the year, and start thinking about your 2017 business plan.

This article will explain precisely how to accomplish these key tasks. Importantly, what you’ll learn today is far different than what you would have learned just a few years ago. That’s because markets and customer needs shift far more quickly today than they ever have. And the goals you set often don’t stay relevant as long.

Let’s start with reviewing your 2016 business plan. Specifically, think about the goals you set for the year. Have you accomplished half of them at this point? Are you on track to completing them by the end of the year?

What often happens is life and business “get in the way” of us accomplishing our annual goals. That is, things come up that distract us (sometimes rightfully so) from focusing on and achieving our big objectives. Other times, you try tactics (e.g., a new online marketing strategy) to achieve certain goals and they simply don’t work as expected. The bottom line is that you mustn’t get discouraged if you’re not on pace to achieve your 2016 goals. Rather, it’s time to modify them. Specifically, it’s time to create new goals for the second half of 2016 and an action plan to achieve them.

In deciding what goals to accomplish in the second half of 2016 think about your long-term goals. For example, is your ultimate goal to sell your company, grow revenues to $100 million, etc.? Whatever your long-term goals, think about what your business would have to look like at the point you achieved it. For instance, how many customers will you have? How many employees? How many office locations? What type of systems will you have in place then?

Next, work backwards. That is, answer this question: What does your business have to look like at the end of 2016 for it to be on the right trajectory to achieve your long-term goals? This same question should guide you to start thinking about your 2017 goals. Specifically, what do you need to accomplish in 2017 to put you on the right trajectory to achieve your long-term goals?

Importantly, in planning out the remainder of 2016, think about how you can get a “running start” into 2017. For example, if it takes 4 months to hire and train a new salesperson, maybe you should start the process now, so come January you’re in a position to grow more rapidly.

Business plans are critical documents to small and large companies alike as they force executives to think through what they’d like to achieve and how they will achieve it. But, in today’s world, flexibility is also important as environments change. That’s why it’s so important to review your annual goals now, reset goals as needed for the remainder of this year, and start thinking about how to start 2017 on a great note. This will put your company on the path to achieving the long-term success you desire.

Check out this Growthink Business Plan Slideshare for additional information.


 

In Business, Your Destination Is Your Reality


 

The last time you needed to drive to a place you had never been before, what did you do? 

Did you the load the specific address of your destination into your GPS, determine the best route, and then follow the directions?

Or, did you print out and follow your directions?

Or, did you do the opposite, that is, did you aimlessly follow random roads hoping that eventually you would arrive at your destination?

Sounds crazy, right that someone would consider this?  But, that is exactly what millions of business owners do every year and it is the reason that less than 20% of businesses succeed long-term. 

Building a successful business is not a collection of random acts of guess work and blind decisions.  To realize your dream of a successful business you have your make your destination a part of your current reality.

Know Your Destination

When Alice was in Wonderland she asked the Cheshire Cat which road she should take.  He asked her where she was going.  Alice replied that she didn't know.  Then came the much quoted Cheshire Cat reply of, "Then it doesn't matter which way you go".  

That may work very well in fiction or for a day of exploring a new hiking trail.  But it doesn't work that well in business.  Most business owners don't start a business thinking "Okay, I'm going to sink all my money, time, and effort into this venture, play it by ear, and if I lose all my money that is perfectly okay." 

Businesses are typically born out of a goal or a dream, such as "to be the best Italian Restaurant in the Tri-County area and be booked 3 months in advance" or "to grow my consulting business to $2M in revenue by my fifth year in business."

These aspirations and reasons for even starting are also the destination -- and they cannot be forgotten or buried in the frenzy of daily operations.  

Your destination must be known and visible every day.  It must be at the core of every decision you make. 

Large corporations don't have a vision and a mission just as a fad.  They have these plastered all over the walls because knowing your destination helps assure you will get there. 

The same way you would enter the precise address of your destination on your GPS, so it is in running your business.  Know your goals and keep them front and center to make sure you are in route to achieve them.

Importantly, take time to review your business plan or your 5 year strategic plan.  What were the main objectives of your business?  How do you describe your end-game?

Have Milestones

When planning a long road trip, you typically break it down into small pieces.   You study the map and learn the places you will drive through.  For example, when going to New York to Las Vegas, you may map stops in Ohio, Missouri, and Colorado.  Because you prepared, and know what to expect along the way, and you know that if you see a sign that says "Welcome to North Carolina," you have veered off course.

Marking key places in your road map to business success is equally important. If you determine that for your business to thrive, you need to have 100 new clients by December, then reasonable milestones would be 25 by March, 50 by June, and 75 by the end of September. 

By planning milestones in advance, you know whether or not you are on track to meet your goals.  If by July you only have 30 new clients, you know you are off track, and need to reconfigure.  On the other hand, if you have 80 new clients by August, then you know you are ahead and can consider revising your goal upward.

So review your strategic plan, and then break down your goals into shorter term objectives.  Identify specific, objective measurements that you can take at precise intervals and map them out.  These milestones can take many forms such as sales, revenue, profit, clients, etc.  The important part is that you use quantifiable data that will tell you clearly if you are on track. 

Institute Scalable Systems


People, especially business owners, dream of success.  They have very vivid visions of the day they will "make it big," but so many are not really prepared for success.   Very often a business owner will successfully pitch their product only to have to turn down a lucrative deal because they don't have the production capabilities.

Take the "Wal-Mart Catch."  Inventors of new products salivate to have their product on the shelves of every Wal-Mart in the country.  However, when Wal-Mart puts in an order, it's not for 100 units.  It's for tens of thousands of units.  Inventor after inventor has lost their distribution contract because they did not have the systems in place to allow them to quickly scale up their business.  They did not have the manufacturing support to produce so many units. 

They knew the destination, but were unprepared to arrive. 

What is your end state? Do you have the systems in place to support having your dream come true tomorrow?  Be prepared.  Know exactly what it will take to run your business such as it will be at the end of your 5 year plan, and have all the partnerships, alliances, agreements, channels, support staff, and raw materials identified and ready to access when needed.  

If you want outrageous success, you have to be outrageously prepared for it.  

Your Destination is Your Reality

Your everyday business operations need to be focused on your destination.  When you are driving to the mall, you are driving to the mall.  Every turn you take, every road you choose has one purpose, to get you to the mall.  The same applies in your business.  Every product you manufacture, every service you provide, every relationship you cultivate must align to your target end-state. 

Avoid falling into auto-pilot.  Actively work toward your "end" every single day. Be conscious of how every sale gets you close to hitting your next milestone. 

Carefully measure your progress.  If you are off track, don't wallow.  Make adjustments and keep moving forward.  If you are ahead, pin-point the actions that are giving you an advantage, and do more of that! 
Keeping your destination alive and visible in your daily functions will keep it as your current reality and help you prepare for the success that comes with arriving!

And make sure you have a written strategic plan that maps out your end-vision and your periodic goals and milestones. If it's not written down, you can't achieve it. My strategic plan template allows you to quickly and easily get your plan down on paper.

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Do You Have A “Killer” Strategic Plan?

This simple strategic planning tool gets your whole team pulling in the same direction, so you overcome your biggest business challenges.

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Never Say This to a Child or Entrepreneur


 

When my kids were younger, I recall one night when we were eating dinner. My kids were saying "I want this" and "I want that."

And then I said something that I immediately realized I should never tell my kids, or any entrepreneur for that matter.

What I said was this: "you know, money doesn't grow on trees."

Now, you may not think saying this is so bad. So, let me explain.

The reason why I said this was to show my kids the value of money. And that we have to work to make money to spend on the things we want.

But here's the negative: saying this paints the wrong picture. It paints the picture that we can't always get what we want. Which is the exact opposite of the attitude I want my kids, and all entrepreneurs, to have.

What my kids and all entrepreneurs MUST be thinking is YES, I CAN get whatever I want. Yes, it won't just come to me, but with hard work and ingenuity, I can and I will get what I want.

Fortunately, right after I said that to my kids, I caught myself.

One of the reasons I caught myself was from the interview I did a while back with Ken Lodi, the author of "The Bamboo Principle."

In the interview, Ken explained that timber bamboo shoots grow very little for four years while their extensive root system is growing and taking hold. But once the roots are firmly in place, the bamboo can grow a shocking 80 feet in just six weeks.

This story made me realize that money does in fact grow on trees. The key is to work on the tree's roots. To build such a strong foundation that generating money becomes easy.

Every great company has a strong foundation. They create a brand name, sales systems, delivery systems, etc. And then, they can generate cash and profits each and every day.

So, focus on building an extremely strong foundation. Think through your business model. Learn the best practices for each of the key business disciplines - marketing, HR, finance, sales, etc. And then, put your thinking into a strategic plan.

Your strategic plan is your roadmap to success. It is the tool that turns your ideas into reality. For example, the great marketing idea in your head isn't going to become reality unless it's documented in your plan and a team member(s) knows to execute on it. Likewise, your new products and services won't be built or fulfilled unless they are documented and your team knows what to do. Get your ideas in your strategic plan and then you build the tree from which money does grow.

So, never let anyone tell you that "money doesn't grow on trees" or that you can't have everything you want. Because money does grow on firmly-rooted trees and you CAN achieve and get everything you want out of life if you resolve to do so. They key is to build your plan -- your foundation -- and then grow systematically from there.

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Do You Have A “Killer” Strategic Plan?

This simple strategic planning tool gets your whole team pulling in the same direction, so you overcome your biggest business challenges.

The best part? You can get it done here in 1 day. Simply click below to learn more.

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5 Ways to Get More Sales Without Selling


 

"The point of marketing is to make selling superfluous."

This is a great quote from management guru Peter Drucker. What it means is that if you do a great job in marketing, sales will be easy. Likewise, there are other things you can do to improve your sales without having to resort to aggressive sales tactics.

This article details such strategies.

1. Create a Stronger USP

Your USP or unique selling proposition is what distinguishes your company from others.

Here are some famous USPs:

  • The nighttime, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine. (Nyquil)

  • Pizza delivered in 30 minutes or it's free. (Dominos Pizza)

  • When it absolutely, positively has to be there overnight. (Federal Express)

  • 15 minutes or less can save you 15% (GEICO)

Each of these USPs does a great job in distinguishing these companies and getting customers to choose them over competitors.

2. Provide Clear Benefits

In addition to a strong USP, make sure you detail the benefits of your products and/or services to your customers.

For example, do your products:

  • Remove their pain
  • Save them time
  • Improve their success
  • Make them feel better
  • Etc.

You generally want to provide a list of features associated with your products/services, but lead with the benefits.


3. Use Many Different Marketing Channels

After you create the best USP you can, and identify your key benefits, you want to convey your message to as many of your prospective customers as possible.

But realize this: not all of your customers are in one place or read/view/listen to one media source. So, use multiple means of reaching them.

For example, you can reach customers through each of the following marketing channels among others:

  • Direct Mail
  • Email
  • Event Marketing
  • Networking
  • Partnerships
  • Press Releases/PR
  • Print Ads
  • Radio Ads
  • TV Ads
  • Search Engine Optimization
  • Pay Per Click Advertising
  • Social Media Marketing (Facebook, Twitter, etc.)

 

4. Understand and Improve Your KPIs

Key Performance Indicators or "KPIs" are the metrics that judge your business' performance.

And, as you might know, you can't improve what you can't measure.

So the key is to 1) identify the most important KPIs in your business, and 2) measure/track them over time so you can judge your progress in improving them.

While there are hundreds of potential KPIs to track, here's a small sample of KPIs that most companies must measure:

  • Net Profit
  • Sales
  • Sales by product/service line
  • Cost to acquire new customers
  • Lifetime customer value

Importantly, as you understand and improve your KPIs, your revenues and profits will grow. In fact, identifying and managing your KPIs is one of the pillars of an 8-figure business.
 


5. Make It Simple to Purchase from Your Company


When you make it easy to buy from your company, you'll get more sales.

For example, not accepting credit cards will dramatically hurt the sales of many businesses.

Similarly, making customers complete tedious paperwork (that may not really be necessary) may frighten off some customers.

Conversely, having your product for sale not only on your website, but on Amazon, eBay and others, could make it easier for some customers to purchase from you and prompt more sales.

So, think about ways to make it easier for current and prospective customers to buy from you.

Start using these five strategies today, and watch your sales and profits grow.

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Utilizing the Power of Publicity and Unpaid Media to Grow Your Business


 

Publicity is an extremely powerful form of marketing. Not only is it free, but it gives you and your business great credibility. Specifically, when potential customers hear about you in the media sources they read/watch/listen to, it gives you incredible legitimacy in their eyes.

And perhaps most importantly, it gets customers to find you and purchase your products and/or services.

There are many ways of getting publicity. And when you do get it, there are several varieties. For example, a journalist may give you a simple quote in their article. Or, they may quote you several times or attribute the entire theme of their article to you. Or, in the best case, they write an article solely about you, your company and/or your products or services.

The key point to note, even though it may be obvious, is that the more the article talks about you, the more likely the reader will seek you out after reading it.

One concern many entrepreneurs and business owners have when first considering publicity is what the journalist will write about you. However, you really shouldn't worry about this. The journalist will nearly always position your company in a positive light. But even if they don't, the saying "there's no such thing as bad publicity" is generally true.

Importantly, there's one way to accomplish both the goals mentioned above: getting publicity (particularly articles) that fully discusses you and your company AND gaining 100% control of what the article says about you.

This way is to write the article yourself.

Why articles?


Articles are a great way to spread the word about your company. And there's no advertising cost; just the cost of writing the article which is minimal.

What should you write about in your article?


The best articles are often short "how-to" articles teaching customers something they want or should know about.

Where should you send your article?


Send your articles to relevant newspapers, magazines, trade journals and bloggers.

Importantly, add a "bio box" at the end of your article. Your "bio box" includes your name and contact information (e.g., website address and possibly email address, phone number, etc.) so readers can easily contact you.

How to get started


The fastest way to get an article published is to submit it to an online article directory like www.goarticles.com and www.ezinearticles.com. On these websites, online searchers will find your article, and many will click on the links in your bio box that link back to your website.

Here are two important notes for using article directory websites like GoArticles and EzineArticles.

First, search through the sites to see the types of articles already written. Doing so will give you new ideas and show you topics that have already been covered too much.

Second, bigger media sources (e.g., magazines, newspapers) want original content. So, if you have a great idea for an article, pitch it to the more prominent media sources first. Since, once you publish it elsewhere, they won't be interested (although you could then pitch them on another article).

Getting your articles printed in media sources is a simple and great way to get your company in front of lots of potential customers.  And, you control the message, and build lots of credibility.

And here's a tip to make this technique even more efficient - don't start by writing the article. Instead, start by simply creating an interesting article title. Then pitch the title to the editors of relevant newspapers and magazines to see if they're interested. You can call them and/or email them to find out. They may say your article title is right on, or they might suggest something a bit different. By following this advice, you'll save time since you'll only write articles you know they'll publish.

One final tip: if you don't like to write or aren't a good writer, don't worry. As long as you're an expert on the subject matter, simple dictate the article. There are tons of apps which allow you to record voice memos directly on your mobile phone. Then, upload and send your audio file to a professional writer on a site like odesk.com or guru.com who can turn your dictation into a well written article for less than $20.

Click here for more tips on publishing articles and getting tons of free publicity for your business.


 

The 5 Most Important Entrepreneurial Skills


 

It’s been 20 years now since I started working with entrepreneurs. Over this time, I’ve seen lots of successes, and unfortunately lots of failures.

So, I started thinking, “what is it about those entrepreneurs who have achieved the most success? What are their common attributes and skills?”

While the initial list was pretty large, when I boiled it down, there were 5 common attributes or skills that the successful entrepreneurs all had. I’ve listed them below.

1. Vision & Leadership: Entrepreneurs must have a vision of where the company will be in the future.  In addition, you must be able to communicate your vision so you can motivate employees, investors, and partners to help you achieve that vision.

You must be able to identify staffing needs, expertly fill them, and lead your team to success. Rarely (actually never) do entrepreneurs build successful companies all by themselves.

2. Focus & Execution: Entrepreneurs must focus to make sure that goals are achieved, customers are satisfied, and employees are motivated.

For most entrepreneurs, staying focused is harder than it sounds. Be careful not to be seduced by the next exciting opportunity without executing on the priorities at hand.  And don't let perfectionism prevent you from taking action, either; at the end of the day, a product on the market is better than a product shelved due to lack of focus, execution, or perfectionism.  Get to market and get feedback from your customers as soon as possible.

3. Persistence & Passion:  As an entrepreneur, you must be passionate about what you are trying to accomplish. In addition, you must be willing to commit whatever is needed of them, whether it's time, energy, money, or other resources. 

You must persist through trying times (which will be frequent), and fight as much as needed to achieve the goals you have set for yourself and your team. I’ve never met an entrepreneur who didn’t struggle through hard times on their path to success. So, don’t give up when hard times hit you.

4. Technical skills:  As the owner of your firm, you may not need to be the most skilled technician on your team.  But you need to have necessary foundational knowledge to be able to lead your technical team and make informed decisions.

For instance, in my dashboard business, I can’t technically build most dashboard charts myself. But I know the metrics that must be plotted. And I understand the basic framework with which charts are built. As a result, I know whether a certain chart is feasible and approximately how long it should take to create. This is the information I need to effectively lead the organization.

5. Flexibility: Successful entrepreneurs understand that the world and the environment in which they operate are constantly changing. While you must focus on the end game, you also must adapt your strategies and offerings to meet changing market conditions.

Remember that many successful companies resulted from flexibility, particularly when their first idea didn’t pan out. Such as PayPal, which radically changed its business concept when its core technology of allowing one PalmPilot to pay another wasn’t gaining enough traction.

So, be persistent to a point when something’s not working. But realize that change and flexibility might be required.

The good news is that each of the above traits and skills can be acquired. You can teach or force yourself to be more flexible. You can set goals and give them laser focus. And so on. Make each of these attributes a habit, and you will have no choice but to achieve the success you desire.


 

Entrepreneurs Should Do It Anyway


 

The other day, my wife came home from a meditation class with a sheet of paper. On it was a verse written by Mother Teresa. Supposedly, these same words were written on the wall of Mother Teresa’s home for children in Calcutta, India. They were as follows:
 

    Do It Anyway
    By Mother Teresa
     
    People are often unreasonable, illogical, and self-centered.
    Forgive them anyway.
     
    If you are kind, people may accuse you of selfish, ulterior motives.
    Be kind anyway.
     
    If you are successful, you will win some false friends and some true enemies.
    Succeed anyway.
     
    If you are honest and frank, people may cheat you.
    Be honest and frank anyway.
     
    What you spend years building, someone could destroy overnight.
    Build anyway.
     
    If you find serenity and happiness, others may be jealous.
    Be happy anyway.
     
    The good you do today, people will often forget tomorrow.
    Do good anyway.
     
    Give the world the best you have, and it may never be enough.
    Give the world the best you've got anyway.

    You see, in the final analysis, it is between you and God.
    It was never between you and them anyway.
     

While I believe these words to be true for all people, I find them especially relevant for entrepreneurs.
 
As entrepreneurs, we have elected to take on a challenging life, and a business life that is clearly harder than that of the average worker. We must constantly take risks, and success is never guaranteed.
 
As a result, to succeed as an entrepreneur takes a special mindset and commitment. Thinking and acting like an ordinary individual will get you ordinary results. And ordinary results just don’t cut it as an entrepreneur. Unless you act extraordinary, you can’t possibly achieve the success you desire.
 
This being said, below are my entrepreneurial comments and thoughts to Mother Teresa’s writings.
 
People are often unreasonable, illogical, and self-centered.
Forgive them anyway.
 
These people may be your customers, your employees, your investors and/or your family (who I will hereafter call your “constituents”). Forgive such actions when you come across them. And try to surround yourself with people who don’t do them.

 
If you are kind, people may accuse you of selfish, ulterior motives.
Be kind anyway.
 
Be kind to your constituents. If not, they will not follow you.

 
If you are successful, you will win some false friends and some true enemies.
Succeed anyway.
 
Some of your current constituents will not want to see you succeed. Succeed anyway. And create a new group of constituents as needed (perhaps a peer group or Board of Advisors) of successful people you want to emulate and who DO want you to succeed.

 
If you are honest and frank, people may cheat you.
Be honest and frank anyway.
 
Be honest in all your dealings with your constituents. Entrepreneurs who cheat never win; it always catches up with them. If someone does cheat you, learn from it and don’t let it happen again (yet still be frank and honest).

 
What you spend years building, someone could destroy overnight.
Build anyway.
 
As an entrepreneur, your job is to build, build, build. Build a great company. But while building, think about ways that others will NOT be able to “destroy” you. For example, a business model in which you have customers on a subscription plan (think mobile phone service providers) is very hard to destroy. Always think about ways in which you can “lock up” customers, employees and other constituents. How can you make it so that they’ll never want to leave you?

 
If you find serenity and happiness, others may be jealous.
Be happy anyway.
 
Yes, when you achieve success as an entrepreneur, many others will be jealous. And many will call you “lucky.” Yes, you’re “lucky” because you have the right attitude and mindset that allowed you to work hard and persevere. And you’re “lucky” because you invested your time reading articles (like this one) and learning the skills you needed to become a successful entrepreneur.

 
The good you do today, people will often forget tomorrow.
Do good anyway.
 
Keep doing good to your constituents. Doing good once is not enough. Continue to astound your customers, employees and others so they follow you to the finish line.
 
Give the world the best you have, and it may never be enough.
Give the world the best you've got anyway.
 
To succeed as an entrepreneur, you need to give 100%, and keep giving it. Never surrender. Never back down. Rather, persevere and make it happen. And if the best you have isn’t enough, then get others (advisors, peers, employees) who can give alongside you so collectively you ARE able to give enough.

 
You see, in the final analysis, it is between you and God.
It was never between you and them anyway.
 
Succeeding as an entrepreneur is more about you succeeding within yourself and less about you beating out a competitor. If you are thinking and acting the right way, you will naturally surpass your competition and achieve great success.

 
Right now is the time for you to “do it anyway” and become the successful entrepreneur you’re capable of becoming!


 

7 Habits of Highly Successful Entrepreneurs


 

In writing his book, "Rich Habits - The Daily Success Habits of Wealthy Individuals," author Thomas C. Corley studied the daily habits of hundreds of wealthy and poor people.

He defined wealthy people as those earning at least $160,000 annually and owning assets of at least $3.2 million. Conversely, he defined poor people as having an annual income below $30,000 and less than $5,000 in assets.

Read below to see the stark differences between the two groups.

1) Maintain a to-do list

  • 81% of wealthy does this
  • 9% of poor does this

Answer for successful entrepreneurs: Maintain a To Do List

2) Wake up 3+ hours before work

  • 44% of wealthy does this
  • 3% of poor does this

Answer for successful entrepreneurs: Most entrepreneurs pretty much work all the time, and clearly work more than the general 9-5 work day. I prefer highly organized work to a ton of work. But either way, you need to put in the hours to succeed as an entrepreneur.

3) Listen to audio books during commute

  • 63% of wealthy does this
  • 5% of poor does this

Answer for successful entrepreneurs: Educate yourself during your commute. EVERY single one of the video training products I offer has an audio download component so you can listen to them during your commute. Yes, I did this on purpose.

4)  Network 5+ hours or more each month

  • 79% of wealthy does this
  • 16% of poor does this

Answer for successful entrepreneurs: Network more. Networking is a great way to meet great people who can become: investors, mentors, advisors, customers, employees, partners, etc. If you need more of any of these things, then network more.

5)  Read 30+ minutes or more each day

  • 88% of wealthy does this
  • 2% of poor does this

Answer for successful entrepreneurs: Read at least 30 minutes each day. Here I’m probably preaching to the choir, since you’re reading this essay of mine - good job!

6) Live a healthy lifestyle

Eat less than 300 junk food calories per day

  • 70% of wealthy does this
  • 3% of poor does this

Exercise aerobically four days a week

  • 76% of wealthy does this
  • 23% of poor does this

Answer for successful entrepreneurs: Treat your body well. You need the physical and mental energy to succeed.

7) Use television smartly

Watch one hour or less of TV every day

  • 67% of wealthy does this
  • 23% of poor does this

Watch reality TV

  •  6% of wealthy does this
  •  78% of poor does this

Answer for successful entrepreneurs: Don’t watch too much television and when you do, don’t watch garbage.

The final, and most important habit for the world’s wealthiest entrepreneurs is that they have built and sold their companies. Of Americans with a net worth of $5 million or more, an overwhelming 80% of them are entrepreneurs who have sold their businesses.

So, in summary (and feel free to print this out):
   1. Maintain a To Do list
   2. Wake up early/work hard
   3. Listen to audio books during your commute
   4. Network more
   5. Read 30+ minutes each day
   6. Maintain a healthy lifestyle
   7. Don’t watch too much (or garbage) television
   8. Build a sellable business


When you think about it, none of this is really that hard. Yes, YOU can do it!


 

5 Things a Great Leader Would Never Do


 

Great leaders delegate. They get other people to do the work for them. They focus on vision and strategy, and getting their people to perform at their highest possible level. And when their people perform, the company executes on the strategy and achieves its vision.
 
While much about leadership has been written over the years, much of it has changed. Because many of the old rules and strategies, such as the “it’s my way or the highway,” strategy no longer apply. People are different today than they were even a decade ago. We have different needs and thinking, and nurturing your team to get them to perform is more complex.
 
In fact, when it comes to outsourced employees, leadership is even more complex. Because when you can’t look your employee in the eye, it’s hard to tell if they’re bought into your strategies and goals, and if they will perform to your standards.
 
What makes this so more important is that any good HR strategy nowadays includes outsourcing. Because outsourcing certain roles allows your company to achieve great progress at a significantly lower expense, and without increasing your fixed costs which decreases flexibility.
 
This being said, the following are five things a great leader would never do when managing their outsourced employees.
 
1. Rely exclusively on email. Email is generally the easiest way to communicate with outsourced employees, particularly if they live in different time zones. However, email is rarely the most effective communications method, particularly when you want to motivate people. Rather, make sure that occasionally you also use telephone calls and video calls using services such as Skype. By seeing your employee, and having them see you, you can gauge and influence their levels of engagement and excitement. 

2. Give vague directions. If someone’s seen you do something several times, and then you ask them to do it, they might do a good job. But if someone’s never seen you do something, particularly when they don’t work in your office, they’ll generally fail wildly. Unless, that is, you give them precise directions. When you outsource a task, be sure to document precisely what you want done and why. This will guide the employee and set expectations for them to meet.

3. Wait to see finished work. When you outsource a project to someone, don’t wait until the end to judge their work. Rather, check in periodically. Ideally, break the work into pieces. For example, if an outsourced employee is responsible for creating a video, natural pieces or project stages might include: 1) writing the video script, 2) sketching or finding the images to be included in the video, 3) creating a video draft, 4) finalizing the video. If you wait to see the final video, you inevitably will be disappointed. Rather, check in after each stage and provide feedback. The end result will be infinitely better.

4. Fail to set deadlines. Employees, particularly outsourced employees who don’t see you, need deadlines. If not, they’ll generally take way too long to complete a task. When employees work in your office, they should have deadlines too; but, because you see these employees, if there is a deadline, you’ll simply remember to tell them. You don’t have this luxury with virtual employees, so make sure they know the deadline for each of their projects.

5. Fail to give time expectations. Even when you set a deadline, you still must set time expectations, particularly if you are paying your outsourced employee on an hourly basis. While two people can both complete a project in a week, for example, you’re clearly paying a ton more if one worked ten hours per day and the other two. So, at the beginning of each project, have the employee give you an estimate of the work hours, and have them check in periodically to let you know if their estimate is on track or not.
 
When you outsource properly, you can dramatically grow your company at a fraction of the cost as your competitors. But, make sure you avoid these leadership mistakes; when you do, you can effectively manage your outsourced workforce to get the most benefit from this key HR strategy.

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5 Quick & Easy Ways to Improve Your Website


 

Your website is a critical component of your marketing strategy. If set up properly, your website can be the source of tons of new customer leads. And even if they hear of you elsewhere, in many cases, customers will still visit your website to learn more about you.

So here are 5 quick and easy ways to make your website more effective.

#1: Establish a blog


Setting up a blog is the easiest way for you to continually add new content to your website.

And each piece of content you add is another opportunity for someone to do a search (on Google.com, etc.) and find your company.

Also, your blog posts can be used to show your subject matter credibility, and further prove to prospective customers that you are the best provider in the market.

#2: Promote your blog posts


In addition to adding new blog posts (ideally once per week, and at a minimum twice per month), make sure to promote your posts.

You can promote your posts by posting them on Facebook, Twitter and other social media sites.

Your goal is to drive more traffic to your blog posts. Also, try to get visitors to comment and/or ask questions about your posts. And then, respond to their questions and comments.

Finally, remember that each question posed by your visitors may be a great topic for a future blog post.

#3: Create videos

Particularly if you don't like to write, create videos.

Videos that teach prospective customers how to do something are extremely valuable. And they can be used to "soft-sell" your product and/or services.

For example, let's say you offer carpet cleaning services. A short video teaching people how to tell if their carpet is in need of cleaning would be extremely valuable. And, people who watched it would be prone to purchase your service.

#4: Add sharing buttons


Particularly if the content on your blog is good, make sure it's easy for visitors to share it.

You can quickly and easily accomplish this by adding buttons that allow people to share your posts on Facebook, Twitter, LinkedIn, StumbleUpon, and other social media networks.

This is how blog posts go viral; by making it easy for others to share them.

#5: Make your website mobile and tablet friendly

More and more people are visiting websites from their mobile devices and tablets. But not all website look good on these sources.

Make sure your website does. If it doesn't, there are some inexpensive services that manage this for you. Such services can tell when a visitor is not coming from a desktop, and will automatically push them to a version of your website (which they create and host) that is more mobile/tablet friendly.

Each of these five tips can be implemented very quickly and easily. And they will result in more customers and sales. So make completing this a priority.

 

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