Market Research Services

If you want your business to succeed, and / or if you need to convince investors or management to fund your initiatives, it is critical that you are equipped with the right industry, market and competitive data and intelligence that support and validate your business and growth plans.

Growthink conducts comprehensive industry, customer and competitor analyses in order to determine market opportunities. Our research team then assesses each of the opportunities, determines the optimal ones, and creates action plans for effective market penetration.

Importantly, our market research practice is supported by subscription access to most of the world’s leading research and intelligence databases, including IBISWorld, Statista, Capital IQ, Hoovers, Compete.com, Frost & Sullivan, First Research, DealNexus, and BizBuySell, among others.

Services

• Competitive Intelligence
  • We define top competitors and analyze their strengths and weaknesses to help gain and steal marketshare
  • We identify opportunities and create strategies that will result in sustainable competitive advantages.
  • We help capitalize on emerging opportunities and identify areas for improvement.

• Customer Research
  • We help define customer segments, needs, and behaviors in order to identify unmet customer needs and/or opportunities for business growth.
  • We help determine receptivity of new products or services.
  • We help uncover the precise needs of customers, how these needs are currently being fulfilled, and what is required to better satisfy these customers.

• Industry Analysis
  • We provide in-depth industry analysis, data, trends, market share and forecasts to help start and grow your business.
  • We help understand predicted market conditions, as well as supply and demand within a specific industry.
  • We provide valuable industry insight and trends to help determine marketing and growth strategies.

• Feasibility Studies
  • We provide in-depth analyses to help determine how sound the current business ideas are and evaluate the project’s potential for success.
  • We uncover the strengths and weaknesses of an existing business or proposed venture, as well as the opportunities and threats.
  • We assess economic, technological, legal and scheduling factors to determine potential positive and negative outcomes of a project.

Industry Expertise

Growthink’s market research capabilities span almost every major industry in the U.S. as well as many niche and international markets and industries.

Our research is an essential tool in helping entrepreneur’s successfully complete their business plans and investor presentations as well as understand their industry and market potential.

Industries in which we have extensive research experience include:

Clients

Our team of expert analysts has conducted research for hundreds of organizations including startups, middle market companies, Fortune 500 companies, educational institutions, non-profits and governments.

Representative clients include:

Dakim, Inc.

Dakim develops mentally stimulating and therapeutic activity devices that help sufferers of Alzheimer’s Disease retain brain functionality for as long as possible. Growthink provided a market assessment for non-drug Alzheimer’s-related products and services via both primary and secondary research.

AAFL

Growthink worked with All American Football to size market opportunity for a professional, spring football league with games at traditional college football stadiums, and with the athlete alumni from those universities as players.

The Salvation Army

Conducted feasibility study for the Salvation Army to evaluate the business opportunity of a U.S.-Mexican border retail center where bulk or highly discounted items transported from other Southern California Salvation Army locations would be sold.

NEC

Performed feasibility study to qualify and quantify the market for new biotechnology application developed in NEC labs. Engagement involved analysis of competing technologies, primary interviewing of prospective customers, and marketing and sales plan recommendations.

Medlex

Performed market assessment of business opportunity for a proprietary software algorithm that helps lower the investment risk of large drug development projects. Benchmarked product against competitor life-cycle management, traditional risk analysis, and business intelligence software. From this analysis, developed channel and marketing recommendations and financial model.

McKesson

Assisted McKesson’s (NYSE: MCK) specialty marketing division in evaluating the target market and competitive landscape for an existing (10-year old) service platform via a combination of primary and secondary research.
 
 
 
 
 

Infospace

Conducted research and analysis of the wireless music industry for diversified technology and services company (NASDAQ:INSP) that develops Internet and wireless solutions. Research included the competitive environment, strategies of content players, strategies of wireless carriers, technology opportunities and threats.

Deustche Bank

Evaluated divestiture opportunities and potential customer demand for financial services firm’s (NYSE: DB) proprietary technology platform via a combination of primary and secondary research.

Apex N3L

Building on market and competitive research completed by Growthink, Apex by Sunglass Hut secured $10 million in capital and developed an expansion plan upon which they executed and expanded from 10 to 22 mall locations in the U.S. and Australia from 2013 to 2014.

Testimonials

We strive to fully satisfy the market research needs of our clients.

Below is a representative sample of what our clients have told us upon completion of their engagements.

Click here to view more of our happy client testimonials.