Marketing

Learn effective and inspiring ways to improve your marketing strategies. Get expert advice and tips on creating a winning marketing strategy that drives leads and maximizes sales.

As we move further into the 21st century, marketing is evolving at an unprecedented rate. With new technologies and platforms emerging every day, businesses must...

In 2013, author Brad Stone released an interesting book called, “The Everything Store: Jeff Bezos and the Age of Amazon.” The book chronicles the story...

I took my first marketing course 30 years ago. And I absolutely loved it. I was in my third year at the University of Virginia,...

Are you looking to boost your sales and profits? I hope you are, because any business owner or entrepreneur who isn’t looking to grow, will...

Everyone makes mistakes. When big business plans, especially those lacking a simple business plan template, are mistaken, it’s typically after they’ve spent millions of dollars...

Market research is critical to entrepreneurial success. It is absolutely crucial to understand customer needs in order to successfully launch a new product and this...

Modeling a business strategy after someone else’s prior success is typically a great idea. Interestingly, these models of success can come from rather unexpected sources....

Famed market research firm Nielsen recently evaluated 20,000 new products. From those, it found only 92 with sales of more than $50 million in the...

One of the most important business leadership responsibilities is making “the new” happen in the marketing of our companies. As in, the company’s brand –...

There is a big difference between marketing and sales. The act of selling generates revenue when a product is sold. Marketing, on the other hand,...

Not too long ago, I was unloading the dishwasher. I’m about half-way through and came to a dish that just wasn’t very clean. Then another...

Below is an easy exercise that will boost your profits. First, list your products and/or services Create a spreadsheet. In Column A type the names...