In 2013, author Brad Stone released an interesting book called, “The Everything Store: Jeff Bezos and the Age of Amazon.” The book chronicles the story
Everyone makes mistakes. When big business plans are mistaken, however, it’s typically after they’ve spent millions of dollars on marketing campaigns to let us know
Market research is critical to entrepreneurial success. It is absolutely crucial to understand customer needs in order to successfully launch a new product and this
Modeling a business strategy after someone else’s prior success is typically a great idea. Interestingly, these models of success can come from rather unexpected sources. While
One of the most important business leadership responsibilities is making “the new” happen in the marketing of our companies. As in, the company’s brand –
Would you like a tool to attract more leads, convert more leads into paying customers, and better satisfy your customers? Well, there’s a market research