Marketing

Learn effective and inspiring ways to improve your marketing strategies. Get expert advice and tips on creating a winning marketing strategy that drives leads and maximizes sales.

Below is an easy exercise that will boost your profits. First, list your products and/or services Create a spreadsheet. In Column A type the names...

An effective marketing plan is necessary to grow your business. Among other things, the right marketing plan details your target customers, your unique selling proposition...

Nearly 20 years ago, my wife came home from a routine doctor’s appointment and told me she was pregnant. Among other things, this prompted me...

Lead generation is critical for all entrepreneurs. And once you master it, your business will thrive. To help you with lead generation, below I have...

Whether you are trying to sell a prospective customer on buying your product, a prospective investor in funding you, or a prospective partner in doing...

“The point of marketing is to make selling superfluous.” This is a great quote from management guru Peter Drucker. What it means is that if...

Publicity is an extremely powerful form of marketing. Not only is it free, but it gives you and your business great credibility. Specifically, when potential...

“It is not the business that earns a profit adequate to its genuine costs of capital, to the risks of tomorrow and to the needs...

The stereotypes of what makes a great salesperson – a “silky charmer,” a “smiler and dialer,” a “closer” etc. – are really not characteristics of...

On many levels, competition is good. For example, when you start a business, you want there to be competition. Since if there was no competition,...

“Knowledge is power.” This is a well known saying commonly attributed to Sir Francis Bacon, who was an English philosopher, statesman, scientist and author. In...

Publicity is an extremely powerful form of marketing. If customers say positive things about you, particularly online, many new customers will learn about you and...