Everyone makes mistakes. When big business plans, especially those lacking a simple business plan template, are mistaken, it’s typically after they’ve spent millions of dollars on marketing campaigns to let us know about their flawed products.
Here we present the advertisements for ten of the most infamous product failures in history. These are all products that failed due to a poor marketing plan.
10) Sony Betamax
The 1979 Betamax was a real breakthrough for its time and for the video recording business. It’s a shame it didn’t catch on. Grandma must be pretty ticked off that all of her memories are trapped in a dead format.
Want to avoid these types of mistakes? Hiring professional business plan consultants can help you avoid common pitfalls.
9) Coca Cola- New Coke
Bill Cosby, a soda can, and a crystal ball. Nope, nothing odd there.
Is Bill Cosby really trying to be believable?
8) Polaroid – Instant Home Movies
Five seconds into this commercial and this guy has already lost us. “Imagine if someone invented a wonderful box (what??) and gave you a way to catch little pieces of your life so that you could see them again, anytime, by just dropping them into the box. Now, now…wo..wouldn’t that be something?”
Why it failed: Polaroid will inevitably be associated forever with the act of standing around shaking a picture that may or may not come out as intended. Trusting Polaroid to capture any life event big enough to warrant a video camera would just seem reckless.
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7) Pepsi – Crystal Pepsi
Who knew that 15 years later Van Halen would be done with Sammy Hagar and bring back David Lee Roth? Also, who knew we would live in a world without Crystal Pepsi? We were pretty sure it was here to stay.
Why it failed: Similar to New Coke, there was no real need for Crystal Pepsi. Despite the shifting tides in early 90’s marketing towards healthiness and purity, people just didn’t get excited about a clear caffeine-free Pepsi. Not really a surprise- those who were that concerned with the health and color of their beverage probably would not be Pepsi drinkers to begin with. Understanding customer wants and needs and including them in each of the components of a business plan is crucial to avoiding such mistakes.
6) McDonalds – Arch Deluxe Burger
Worst. Commercial. Ever.
Anytime you think the best way to market your product is by standing in an elevator in a chef’s outfit and begging the people on that elevator to eat that product…you might want to go back to the drawing board.
5) Apple – Lisa
Wow. Looks like it took Steve Jobs and his minions a few years to really get the hang of that “cool commercial” thing….
4) Levi’s – Type 1 Jeans
Apparently jeans that are perfect for those situations when you’re being dragged through the dirt while hanging on to a rope wrapped around a possessed car don’t resonate with the masses. This confusing Super Bowl commercial was simultaneously the debut and the death knell for Levi’s Type 1 Jeans.
Why it failed: Fashion is a capricious field. The designers at Levi’s made Fashion Fumble #41b: Celebrating the launch of a product before checking to see if anyone RSVP’d to the Evite.
3) IBM – PCjr
This is what happens when you only have enough money in your marketing budget to afford a dead guy. This commercial is flawed on many levels. Would Charlie Chaplin really know how to use a computer? He was born in 1889, back when North Dakota wasn’t even a state yet.
2) DeLorean – DMC-12
How this car failed to catch on perplexes us. We know we”d want one.
1) Ford – Edsel
“They’ll know you’ve arrived when you drive up in the 1958 Edsel, the car that’s truly new!”
I guess in 1958, new was slang for ugly. The front of this car bothers us, as it looks like an angry mechanical face.
Why it failed: A small army worth of factors came together to curse the Edsel. A name that didn’t resonate with the crowd, a bizarre pricing strategy, and a national recession have all been cited as factors by those who use the Edsel as an example of how not to market a product.