Marketing

Learn effective and inspiring ways to improve your marketing strategies. Get expert advice and tips on creating a winning marketing strategy that drives leads and maximizes sales.

The other day on my drive to work I heard a song on Pandora. The song was called “Just the Girl.” And it’s by the...

Open any book on do-it-yourself publicity written after 2004 and you’ll see blogs mentioned as a key source of publicity right alongside more traditional sources...

Every good plan for massive growth will address how you intend to generate leads and turn them into sales. Unless 100% of your sales take...

A press release is simply an announcement about your company. For example, your release may announce the launch of your company. Or it may announce...

Normally, if I were to ask an entrepreneur or business owner how they could double their sales, they’d propose increasing their sales force, trying to...

To be effective, your marketing efforts depend on targeting the specific customers (and potential customers) who will produce the best results for your business. No...

I’ve spent years starting and growing my own companies and helping thousands of entrepreneurs do the same. And one thing that’s helped me and others...

Two things I really like about online marketing are that 1) you can do quick and easy things that can make a real impact, and...

Customers are the lifeblood of all businesses. Get more customers, and you’ll generally generate more revenues, more profits and you and your shareholders will be...

When launching their business, or launching a new product or service, many entrepreneurs dream big. They picture tons and tons of customers buying their products...

I love reading great stories in business books. I just came across this one from Exploiting Chaos by Jeremy Gutsche. It refers to the fact...

If you’re looking to start or grow your business, there’s one person you need to speak with right away. And this person is not a...