“Unless commitment is made, there are only promises and hopes; but no plans.”
~ Peter F. Drucker
In a moment I’m going to tell you about an overlooked secret to raising capital. This secret is not only crucial in raising capital, but in securing key partnership and gaining key customers.
Let me give you an example of an entrepreneur who successfully used this technique in order to get a key partner. This entrepreneur became a famous author and marketer before his untimely death a few years ago. His name is Chet Holmes. And one of the key reasons that Mr. Holmes achieved success was through his partnership with marketing guru Jay Abraham.
How did Holmes get the partnership with Abraham? Like many people, he tried to reach him by phone, fax and mail. But Holmes did it every other week…
…FOR TWO YEARS!!!
Then, he finally got a call from Abraham’s business manager for a lunch appointment, flew to Los Angeles for lunch, and established a very profitable partnership.
So, what’s the answer to the question of how to woo investors, customers, partners, advisors, key hires, and more over six months?
Effective and persistent communications. In other words…
You must consistently, over a period of time, hammer home your message to investors, key customers and others.
What exactly does this mean? For investors, once you meet them, you should follow-up with them at least twice per month to update them on your progress. For prospective customers, you should contact them on an ongoing basis to continually give them value and convince them of the benefits of working with you. And of course, don’t forget to follow-up with your existing customers.
And a key here is that this follow-up should NEVER END unless or until the costs of the follow-up clearly outweigh the benefits.
Remember that people invest in, buy from, and partner with other people. So, who would you rather work with? Someone who has been contacting you for two years with quality messages regarding why you should partner with them, buy their product or invest in them? Or someone who you just met yesterday and tells you how great they are?
The answer is clear.
Forget Old School!
The “old-school” way of raising venture capital is DEAD!
And that’s why I created this page for you… to show you how to do it right.
There’s a common mistake almost every entrepreneur makes… and if you approach venture capitalists like most entrepreneurs, you’ll NEVER get funded.
Today’s Question: How many Whopper sandwiches are sold at Burger King every day?
Previous Question: What was Yahoo! originally called?
Answer: Yahoo! was originally called “Jerry’s Guide to the World Wide Web.”
Now that is a mouthful! It is also an example of how a short snappy name for your product can help lead to its popularity as one of the top three search engines.
Nowadays, it would be hard to imagine Yahoo! named anything else.
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