Gym Business Plan Template

Written by Dave Lavinsky

Marketing Plan

Product: in the product section you should reiterate the type of gym that you documented in your Company Analysis. Then, detail the specific services and products you will be offering. For example, will you offer free weights, fitness classes, food services, personal training, etc.?

Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting your menu of products and services and their prices. For example, how much will monthly memberships cost? Will there be different levels of memberships? How much will you charge for personal training sessions?

Place: Place refers to the location of your gym. Document your location and mention how the location will impact your success. For example, is your gym located next to a heavily populated office building or shopping center? Discuss how your location might provide a steady stream of customers.

Promotions: the final part of your gym marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). Usually for a gym start up business plan the choice of promotions will be different from a more established gym or fitness center business plan. The following are some promotional methods you might consider:

    • Making your gym’s front store extra appealing to attract passing customers
    • Advertising in local papers and magazines
    • Reaching out to local bloggers and websites
    • Flyers
    • Partnerships with local companies and organizations
    • Local radio advertising
    • Banner ads at local venues like high school gymnasiums or local sports venues

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