Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of gym you are operating and the status; for example, are you a startup, do you have an existing gym you would like to grow, or are you operating a chain of gyms or fitness centers.
Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the gym and fitness industry. Discuss the type of gym you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. Discuss the ways you will generate revenues (e.g., gym memberships, personal trainer services, etc.), and offer an overview of your financial plan and forecasts. (each of these items will be discussed in the following pages of this template)