Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan

If you want to start a new gym business or expand your existing business, you need a detailed gym business plan.

Since 1999, we have helped over 10,000 business owners create business plans to start and grow their gym, health club and fitness businesses.

Write a Business Plan for Your Gym Business

A good business plan includes financial projections, detailed strategies and action plans. We recommend that you start with a simple gym business plan template.

Below are links to each section of a winning gym business plan:

Gym Business Plan FAQs

You can download our gym business plan PDF template here. This is a business plan template you can use in PDF format.

A gym business plan provides a snapshot of your gym business or fitness center as it stands today, and lays out your growth plan for the next five years. It explains your goals and your strategy for reaching them. It also includes solid market research for your local market to support your plans. This is true for an opening a gym business plan and a plan for an existing business.

Once you have a handle on your market and the basics of running a small business, include more detailed information in your formal gym business plan. This better prepares you for financial negotiations with banks and other business opportunities to help your fitness business grow.

Fitness is big business, as baby boomers lead the charge to remain healthy for a lifetime. Gyms have come a long way, and new gym owners have a seemingly endless array of choices. Yet many new gym businesses fail because their owners try to be all things to all people. A written business plan is crucial to growing and developing your gym in a controlled, sustainable manner. In addition, gyms are expensive to build and outfit. Potential investors and loan officers look to the business plan to decide whether to invest in your gym.

To secure funding for a gym, the main sources of funding are small business loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a solid gym business plan will give them the confidence that you can successfully and professionally operate a business.

The second best way to secure funding for a gym is through angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a gym. They might consider funding a chain of gyms, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual gym or fitness center could never achieve such results.

There is no one-size-fits-all answer to this question, as the start-up costs for starting a gym will vary depending on the size and scope of your business. That said, you can expect to spend anywhere from $25,000 to $500,000 or more when starting a gym.

A business plan for a new gym will include your purpose for entering the fitness industry, key market data, direct and indirect competitors, and a more detailed description of your marketing plan, management team, target audience, and more. Outside of the 10 sections noted in the gym business plan outline above, you may also include the following information in your gym business plan:

  • Mission Statement: Define your philosophy on fitness and why you are opening this specific gym.
  • Facility: Describe your gym’s layout and which equipment you will be using.
  • Services: Describe the services you offer, such as personal training, available exercise equipment, hosting fitness classes, and child care.
  • Membership Fees: Explain your pricing structure for memberships and other services.
  • Financing: Detail how you will finance your startup costs and day-to-day operations.
  • Growth Plan: Outline your plans for growing the business, including expansion into new markets and acquisitions.
  • Risks and Threats: Describe the risks facing your gym and how you plan to address them.
  • Exit Strategy: Explain how you will sell or close the business, including a timeline for doing so.

As you can see, a business plan for a gym is comprehensive and detailed. It should be updated regularly to reflect your changing business goals and strategies. Having a well-written gym business plan is essential to the success of any gym or fitness center.

There is no one-size-fits-all answer to this question, as the marketing strategies that are effective for a gym will vary depending on the type of gym you own. However, some general marketing tips include:

  • Creating a strong branding strategy, including a recognizable logo and tagline.
  • Developing marketing materials such as print ads, website design, social media profiles, and more.
  • Creating a referral program to incentivize customers to refer their friends.
  • Developing partnerships with other established businesses in your community.
  • Running promotional events such as free trial days or discounts for memberships.

As you can see, many marketing strategies can be effective for your gym. Your marketing strategy should support your overall business strategy, which is defined by your mission statement, vision, and unique selling proposition.