“Eighty percent of success in life is showing up.”
~ Woody Allen
Think about how much money people spend on vacations, sports, dining, and entertainment. What do these all have in common? They’re experiences that people want and for which they are willing to pay.
Try positioning your service as a personal experience. It’s one thing to offer a massage, it’s another to offer a “spa experience” with music, lights, nails, and a free facial.
You can also plan and offer group experiences like luncheons, parties, open houses, or tours. Or find a way to piggyback on existing events going on in your community, like parades, festivals, expos, etc.
These will take a little creativity, but remember that people are naturally drawn to fun times. Make it memorable and do it a few times per year.
Look to Zappos.com for inspiration. Even though it sells a commodity (shoes), the company provides a great experience through exceptional customer service. For many other businesses, providing a great experience is much easier than this.
Is your marketing plan working?
Ask yourself these 3 questions to tell if your marketing is failing or succeeding:
- Does your marketing generate a steady flow of new leads and sales?
- Are your marketing activities growing your profits month after month?
- Is your marketing so powerful that your competitors would do anything to get their hands on your marketing plan?
If you answered “NO” to any of these questions, you need to stop what you’re doing, and fix your marketing plan right now.
Today’s Question: The executive Malcolm T. Stamper is best known for leading 50,000 people in a huge plant at Everett, Washington in the 1960s for the construction of what engineering marvel?
Previous Question: Once one of the world’s largest non-state oil companies, which Russian petroleum giant was declared bankrupt in 2006?
Answer: Yukos. On July 25, 2006, the creditors of Yukos decided to file for bankruptcy after the bankruptcy manager stated that the company should be liquidated.
This goes to show that no companies are immune from the need to constantly improve operations and stay competitive.
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