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Writing a Business Plan:
5 Keys to a Professional Plan

To be worthy of professional investment from an angel investor or venture capitalist or of a business loan, your plan must appear to be written professionally.

Concise and Complete Executive Summary

The executive summary is the first section of your business plan after the cover page and table of contents, and it may be the only part many investors read. If they don't like what they see in the executive summary they are unlikely to read further. The summary must be both concise, sticking within 1 or 2 pages, and complete, covering the main points of the plan in its entirety.

Simple Graphic Design

A business plan is not a place to be creative with fonts, borders, and decorative elements. It is a document which should have a clean look. The words, numbers, and ideas of the plan should speak for themselves, and an attempt to add "pizzazz" through graphical bells and whistles will be written off as an amateur move by funders reading the plan.

Citing Sources

Sources of research, whether it is quoted or paraphrased, should be noted in the plan with enough detail so that a reader could locate them. This builds the case that you are a well-read entrepreneur who knows where to look for industry information and shows that you have nothing to hide about the sources you used. During their due diligence process, serious investors will be interested in doing their own research, starting with these sources you cited.

Financial Assumptions Explained

Financial projections are only as reasonable as the assumptions they are based on. For that reason, you must spell out what those assumptions are so that readers have a clear understanding of how you projected costs and revenues over your first five years. Whether they agree with them or not, explaining these assumptions allows there to be a conversation with funders. Omitting them will cause readers to believe your financials are baseless and their consideration will end there.

Proofread and Proofread Again

Finally, a business plan should be clear of any spelling or grammar mistakes, redundant or odd wording, and information which changed over the time you prepared the plan. Proofread by reading the plan aloud and then have another trusted party read the plan as well with pen in hand. Although investors do nott require you to be an expert writer, they will expect that you take the business seriously enough to put in the time to make sure the plan's language is perfect.

If you're looking for more tips on how to write a perfect business plan be sure to check out all the articles we have in our help center.

Finish Your Plan Today With Our Business Plan Template!

If you want to create your own business plan quickly and easily, we now offer an business plan template that allows you to develop a professional business plan in hours or days, not weeks or months.

Visit this link to learn more:

OR, We Can Develop Your Plan For You

Our professional business plan writers can create your entire business plan for you. We will make sure your business plan is sound and ready for investors so you can continue to focus on running your business.

To speak with a Growthink business plan consultant, call 800-506- 5728 or complete the form below.


Thank you very much for all of your hard work. We are very pleased with the final result of the business plan and the PowerPoint - say congratulations on a job well done and that you can use us a reference for any future clients. We will definitely look to utilize Growthink's services in the future as we build our company.

Bryan Langslet

Without Growthink’s professional help, we would never have been able to create an effective business plan. Growthink not only did deep research on our business environment, but its representatives also listened to us and refined their analysis to include what we had found out through experience. We would recommend Growthink to any start-up business which does not have a professional business plan developer on staff!

Howard Brown
Laptop Mini Mart

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Important: Growthink will never share or sell your personal information and we will keep all business information completely confidential.

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