2. Company Overview
Why Your Company Overview is Important
In this section of your plan, you need to give a snapshot of your company’s structure and history.
This is important since readers need to know, for example, if you are a new company or an existing one. And they need to understand what your company has accomplished to date.
As mentioned earlier, the greatest predictor of future success is past accomplishments.
What to Include
In the Company Overview section, start by stating when your company was formed and where you are located.
Location is very important since most investors like to invest in companies that are local to them.
Next, mention your legal structure. The most common options here are: C Corporation, S Corporation, Limited Liability Company, Sole Proprietorship, Non-Profit Organization, or Not Yet Incorporated.
Finally, specify what your company has achieved to date. These achievements or milestones might include:
- Sales (e.g., reached $100,000 in sales on [enter date])
- Number of customers served
- Prototypes or products built
- Location built out and/or lease secured
- Employees hired