How to Write a One Page Business Plan with Template [Updated 2021]

How to Write a One Page Business Plan

Written by Dave Lavinsky

Growthink One Page Business Plan Template

What is a One Page Business Plan?

As the name suggests, a one-page business plan is a compressed version of a traditional business plan that fits neatly into a single page. Creating a one-page business plan requires significant research, strategizing and financial modeling on the front end to be effective. In that respect, rather than being easier or simpler to create than a traditional plan, the one-page plan actually requires an additional distillation effort for the entrepreneur.

The reward is that the brevity of a one page business plan is very attractive to investors, who are usually pressed for time. Because it is so brief, it is also an effective tool to share among your management team and employees to get your team motivated and working towards the same goals. A strong one-page business plan proves you grasp the crux of your business and appreciate what is most critical for audiences to quickly understand about it.

As always, utilizing business plan templates to help provide and communicate your value proposition, business concept, business strategy, services, product offerings, etc. can improve your business planning process. Below, we walk through the content of a one page business plan in template format.

 

The One Page Business Plan Template

Whether you are starting a service business or a product-focused business, your one page business plan should includes the following 7 items:

  1. Problem
  2. Solution
  3. Business Model
  4. Market Analysis
  5. Competitor Analysis
  6. Financial Projections
  7. Funding Required & Uses of Funds

Each of these items are detailed below.

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How to Create a One Page Business Plan

Each element of the traditional business plan retains its position in the one-page business plan. You need only provide a few words, phrases or sentences in description for each of the sections and move on to the next. The following are the essential elements:

1. Problem

Problems are unmet or underserved needs of people you have observed. Identifying a problem is the starting point for entrepreneurs to develop relevant business ideas and plans. Your business is relevant because you propose to meet this need.

For example, Netflix in its budding days identified a problem with video stores. It was time consuming and inconvenient to go to the video store every time you felt like watching a new movie.

2. Solution

In the solution section of your business plan, you bring out your business idea that will solve the problem you highlighted above. Your product and/or service is immediately justified because of the problem you had introduced to the audience beforehand.

Again, looking at Netflix, the company initially solved the problem of time consumption and inconvenience by delivering movies directly to customers’ homes.

3. Business Model

A business model highlights how your organization will create and capture value, or make money. You will need to provide details like production costs, selling costs, pricing strategy and distribution channels among others. You may also create a business model canvas, but it’s not typically part of a one page business plan template.

Consider the example of YouTube. YouTube’s business model hinges on users who by and large engage on the platform for free. YouTube leverages this ever-increasing user base to attract advertisers, which provides revenues.

4. Market Analysis

The market analysis includes a qualitative and quantitative evaluation of a particular group your business will target. You should include the size of the said market, regulatory considerations and customer segments along with their respective buying powers and patterns.

For example, Swedish furniture brand Ikea’s US target market could be described as urban young professionals who like Scandinavian style and are willing to put in a little set up work themselves to save money on quality furnishings. These individuals spend, on average, $8,000 on furnishing when they move into a new home or apartment.

5. Competitor Analysis

In this section, identify your main competitors, who could turn into competitors with time and what differentiates you from them.

Take the example of coffee giant Starbucks. Their competitor analysis would yield large brands like Dunkin’ Donuts, Panera Bread and McDonald’s McCafé, as well as boutique coffee shops on a neighborhood by neighborhood basis. Starbucks differentiates itself through providing specialty coffee products of consistent quality under a national brand.

Bonus: Download our business plan template here and complete your business plan today.


6. Financial Projections

Strong financial projections include an income statement, a cash flow statement and a balance sheet. These detailed spreadsheets will not fit into a simple one-page business plan. Instead, include one or two graphs that illustrate the crux of your financial projections. This works for both a small business or larger companies.

See below for example graphs that show a growth in topline revenues year over year as well as the projected revenue distribution by service area for a hair salon:

Financial Projections for One Page Plan

7. Funding Required & Uses of Funds

Here, you must clearly write about your funding expectations from the investors you are pitching to. Demonstrate either in a short table, words or pie chart the amount of capital you are seeking from investors and its proposed uses.

See below for an example table of fund uses for a startup hair salon:

Use of Business Plan Funding

 

Free Downloadable One Page Business Plan PDF

Click the image below to download our one page business plan pdf.

 

Final Thoughts

Remember to focus on your business’ strengths as much as you can. If your market analysis reveals you have a strong position then highlight it more in the plan. Likewise, if your financial projections come out stronger then elongate the financial section.

Editing the enormity of a business plan into a single page is no easy feat but doing so will bring clarity to the core idea and value of your business and help you pitch well in front of potential investors.
 

Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Click here to finish your business plan today.

 

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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