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Using a Sample of a Business Plan to Get Funded

Potential investors and lenders for your startup may ask to see just the executive summary of your business plan to make a preliminary evaluation. Because the executive summary may have to act as a sample of the entire plan in this way, be prepared to make sure it is the best it can be, leading funders to want to take the next step and request your entire plan to read.


Because the executive summary may have to act as a stand-in for the entire plan, it must be a basically complete, though shortened version of the entire plan. That means that the highlights of each of the sections within the plan should be summarized. Three to five sentences should be enough to sum up the main points of each section of the plan.


Although presenting a more or less complete overview of the business plan, the executive summary must, nonetheless, present a much more simplified version. Supporting data will have to be summarized or mentioned only in passing. Enough support should be included to show that research has been done, although you will certainlynot be able to show all of the research of your industry, customer, and competitive analyses in the executive summary.

Whenever possible, use charts or graphs to show numerical data in the executive summary. One chart showing the financial metrics of your company's growth over its first five years may be all that is needed in this regard. It should include a summary of sales, expenses, and profit as well as non-financial statistics like the number of customers, employees, and products sold annually.


If, during the process of writing the executive summary, you feel the language becoming so general that it could be describing any business in the industry, take a step back and remember how your company differentiates itself. Differentiation is not needed within each section of the plan, but it must be apparent where it creates competitive advantage for the company. Allow additional sentences to explain this differentiation and cut down language which describes common business practices as much as possible.

Finish Your Plan Today With Our Business Plan Template!

If you want to create your own business plan quickly and easily, we now offer an easy business plan template that allows you to develop a professional business plan in hours or days, not weeks or months.

Visit this link to learn more:

OR, We Can Develop Your Plan For You

Our professional business plan consultants can create your entire business plan for you. We will make sure your business plan is sound and ready for investors so you can continue to focus on running your business.

To speak with a Growthink business plan consultant, call 800-506- 5728 or complete the form below.


Thank you very much for all of your hard work. We are very pleased with the final result of the business plan and the PowerPoint - say congratulations on a job well done and that you can use us a reference for any future clients. We will definitely look to utilize Growthink's services in the future as we build our company.

Bryan Langslet

Without Growthink’s professional help, we would never have been able to create an effective business plan. Growthink not only did deep research on our business environment, but its representatives also listened to us and refined their analysis to include what we had found out through experience. We would recommend Growthink to any start-up business which does not have a professional business plan developer on staff!

Howard Brown
Laptop Mini Mart

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