Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a staffing agency business plan, your marketing plan should include the following:
Product: in the product section you should reiterate the type of staffing agency that you documented in your company analysis. Then, detail the specific services you will be offering. For example, in addition to temporary employees, will you provide permanent placement, or will you be specializing in a certain sector or occupation?
Price: Document your pricing structure and how it compares to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.
Place: Place refers to the location of your staffing agency. Document your location and mention how the location will impact your success. For example, is your staffing agency located next to an industrial area or near downtown office buildings, etc. Discuss how your location might provide a steady stream of customers.
Promotions: the final part of your staffing agency marketing plan is the promotions section. Here you will document how you will attract new clients. The following are some promotional methods you might consider:
- Advertising in local papers and magazines
- Reaching out to local websites
- Social media marketing
- Local radio advertising
- Banner ads at local venues