Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a Massage Therapy Business Plan, your marketing plan should include the following:
Product: in the product section you should reiterate the type of massage therapy that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to massage services, will you provide loyalty discounts, other spa services and/or products?
Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.
Place: Place refers to the location of your massage therapy business. Document your location and mention how the location will impact your success. For example, is your massage therapy business located near downtown office buildings, etc. Discuss how your location might provide a steady stream of customers.
Promotions: the final part of your massage therapy business’s marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Advertising in local papers and magazines
- Reaching out to local websites
- Social media marketing
- Local radio advertising