In your company analysis, you will detail the type of massage therapy business you are operating.
For example, you might operate one of the following types:
- Day Spa: in addition to massage services, this type of massage therapy business offers a full spa experience with relaxation rooms, saunas, showers and other amenities.
- Mobile Massage: this type of massage business provides massages in-home, in-office or other location. Massage therapists come directly to the customer vs. operating within a brick and mortar location.
- Medical Massage: this type of massage therapy focuses on pain relief and addresses several different types of health conditions.
In addition to explaining the type of massage therapy business you will operate, the Company Analysis section of your business plan needs to provide background on the business.
Include answers to question such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include placement goals you’ve reached, number of new contracts, etc.
- Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.