While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your massage therapy business, such as checking and checking out customers, conducting massage services and daily maintenance.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to service your 100th customer, or when you hope to reach $X in revenue. It could also be when you expect to grow your client database to X amount or launch a new location.