Most entrepreneurs have a strong aversion to the word random. The word, which is defined as “without definite aim, purpose, method, or adherence to a prior arrangement,” is the antithesis of what is typically perceived as good business practice. Oddly enough, one author believes randomness, and how we deal with it, can be the greatest indicator of whether enterprises will succeed or fail.
In his book The Drunkard’s Walk: How Randomness Rules Our Lives, Leonard Miodinow discusses in great detail how the laws of randomness are a driving factor in our successes, and how this is counter to the widely-held belief that success is directly derivative of talent or intelligence. Research from the last decade suggests there might be some merit to this line of thinking, and supports the idea that “the ability to persist in the face of obstacles is at least as important a factor in success as talent.” When faced with miscellaneous setbacks, it is the persistent one, rather than the genius, who will prevail.
For entrepreneurs, persistence is a must. At the end of the day, it isn’t just the philosophical prowess needed to envision the perfect solutions to problems, but the resolution and doggedness to actually get in there and solve them.