Words That Work
Written by Jay Turo on Tuesday, May 1, 2007
Words That Work is an interesting new book by Dr. Frank Luntz. The premise of the book is that the way words are used can influence and motivate the way people connect thought and emotion, and thus influence them to take desired actions. These principles can be used for new and emerging ventures to attract customers, investors, partners, and to better manage employees.
Share this article:
Products & Services
Growthink Around The Web
Best of Growthink
Looking for Opportunities Now? Join Jay's Newsletter! How to Write a Business Plan for Raising Venture Capital Top Seven Capital Raising Mistakes 20 Reasons Why You Need a Business Plan Top 10 Private Placement Memorandum (PPM) Mistakes The Secrets to Their Success? 25 Quotes From Famous Entrepreneurs The 6 Untold Reasons Why Businesses Fail 7 Entrepreneurs Whose Perseverance Will Inspire You Top 7 Myths About Starting a Business Business Exit Strategy: Planning to Sell Your Business How to Make a Business Plan Capital Raising Resource Center Investing in Private Equity via Your IRA