While I believe every business owner should be an expert in direct-response marketing (e.g., marketing designed to solicit a direct response which is specific and quantifiable), I don't believe it's necessary to become an expert on building websites.
It's something a hired programmer can do while you focus on growing your business.
However, even hiring and managing someone to take care of this for you can be time-consuming-and you still have to know what to ask them to do in the first place.
So here are 5 simple things that can make your website more effective that either you or any programmer can easily do.
#1: Set up a blog
Even if you don't have a website, you can go to Wordpress.com and create one for free. Or download Wordpress and install a free Wordpress theme (google that-there are hundreds out there) to your existing site.
#2: Post at least once per week
Make a new blog post on your website at least once per week. Announce your new blog posts on Facebook and Twitter if you use them, as well as to your email list.
For your blog posts, think about what your customers and visitors want to see and learn that's related to your industry and product. What are their interests and concerns that you can address? If you solve a problem, what topics on prevention can you touch on that help them out?
You can also write about what you see in the news, and add your commentary. It's up to you, but the tried and true method is to ask your customers what they want, and give it to them.
Importantly, the more blog posts you have, the more likely you are to be found on search engines, which will bring more and more potential customers to you at no charge.
#3: Make & Upload Videos
If writing isn't your thing, then making short and simple videos might be even better. Get out your wireless phone's camera and film a 60-second video of you explaining how to clean out a garbage disposal, if you're a plumber, for example.
Upload the video to YouTube, and publish it for all to see. Then click the "Share" button on your video's page and get the "embed code" to paste onto a new post on your site.
Add some textual content to your blog post such as a keyword-based title (e.g., "how to clean out a garbage disposal") and text above the video (e.g., Check out the video below where I show you how to clean out a garbage disposal"). This will help you rank your blog post better in the search engines so you get more traffic.
#4: Add Tools for Sharing
Have you seen how on the Growthink blog, there are little buttons saying 'Share on Facebook'? You can get these buttons, called "badges," on your site pretty easily. Make sure to do so, at least for Twitter, Facebook, and Google Plus.
Each can be done in a pretty straightforward manner. Each of the sites have support pages to guide you through the process, so your best bet is to google phrases like "how to add twitter badge to website" and you'll find the instructions needed for your type of blog.
Or you can use services like ShareThis.com and AddThis.com that allow you to quickly and easily add sharing buttons for Facebook, Twitter, Google Plus, LinkedIn, and more.
#5: Register with Business Listing Sites
There are several local business sites where you can list your site for no charge. They don't take much time to get listed on, and they will drive traffic and boost your SEO rankings. So why not?
The most popular ones are:
- Google Places
- Yahoo Local
- Bing Local
- Merchant Circle.com
- Online Yellow Pages sites
You can implement each of these 5 tips pretty quickly and easily in order to generate more traffic to your website. So, add these to your "To Do" list.
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