Oren Klaff’s Pitch Anything


The #1 book on business development in the world today is Oren’s Klaff amazing Pitch Anything.
It is hands-down the best book on modern selling and deal-making I have ever read, and I have read a LOT of them.
And it is driving a quiet “turn the tables” revolution on the relationship between buyer and seller.
But don’t just take my word for it.  Here are what some of Oren and his method’s thousands of devoted followers say about his revolutionary approach:
“If you've ever come out of a meeting, conversation, or sales appointment with a "no", or "unfavorable" response from your audience or prospect AND didn't know why, then you may want to check out this book.”
“Oren cuts through old patterns of boring conversation that we all despise and breathes new life into the art of business meetings, presentations and pitches.”
“Oren Klaff has a dazzling ability to clearly describe totally new methods for presenting ideas.”
“Pitch Anything teaches you a series of strategies that you can easily employ to shape your pitch, get it heard and close the deal.”
“Now THIS is the “Art” of the Deal – Trump’s got nothing on Oren Klaff!”


Forget About the Numbers


As any venture capitalist worth his salt will tell you, there is a chasm of difference between the mostly grounded-in-reality financial forecasts offered by public companies, and the almost never do come true "rosy scenario" projections offered as a matter of course by emerging technology companies.

Correspondingly, while large public company CEOs and CFOs are judged as a matter of the highest honor on their ability to deliver on projections, exceedingly rare is the entrepreneurial executive that comes anywhere close to consistently matching their actual to forecasted results.

For a sense of the extent of how bad this problem is, a partner I know at a prominent venture capital firm estimates that of the 30+ companies that his firm has invested in since 2000, only two of them have consistently met or exceeded their financial projections.

And let me add that it isn’t like the inmates are running the asylum at my friend’s fund - as a prerequisite of having them as an investor, each of their portfolio company CEOs are required to undertake and report on a vigorous, quarterly budgeting and forecasting cycle.

And also let’s not assume that my friend just works for a lousy fund. Their companies’  astounding lack of consistent financial performance is pretty much par for the course for the emerging technology company space.

So what is going on?

Are the entrepreneurs just not ready for prime time? Are their managerial skill levels at many levels below their big company brethren?

I’ll say this – it is certainly not for lack of trying.

Most small technology company executives work longer hours than businesspeople have at any time in history.

If you doubt this, pick up Ron Chernow’s masterful biography of John Rockefeller.

In it, we read enviously of Mr. Rockefeller's daily 9:15am visits to his barber, his afternoon naps, and his unwavering commitment to always leave the office each day, no matter the season, so he could be home before dark.

And it is not for a lack of education.

Modern entrepreneurs - with their always-on, “click of a button” best practice knowledge and connections base - are a better informed, and globally networked lot than at any time in history.

So if they aren’t the problem, is it modern business itself?

Has it just become -  with all of its technological bells and whistles, all its globalization and pricing pressures, all of its consumer unpredictability and fickleness - just too unwieldy a beast for any small company to ever consistently ride?

And concurrently, has accurate financial forecasting become equivalent to throwing dice?

Or more disturbingly – is it not worth doing as even when they do turn out to be accurate, it just falls into the category of the blind mouse getting some cheese every now and then?

For better or for worse, modern business demands that we take a more “balanced scorecard” approach in judging managerial effectiveness and entrepreneurial progress.

Factors like intellectual property development speed, organizational design, and client satisfaction as measured by a companies’ net promoter score are proving to be just as important predictors of a companies value creation as is its forecasted-to-plan accuracy.

Please let me clear: On their own, these factors do NOT make a business valuable.  Rather, the right matrix of them, properly prioritized, IS highly correlated with businesses that attain high profit exit and investment outcomes.

As an added bonus, these non-financial key performance indicators (KPIs) can be designed to be far more consistently predictable than traditional projections.

As such, they are usually far better measures of executive effectiveness than budgeting and forecasting “gap analysis.”

You just have to have the guts to forget about the numbers for a quarter or two.

Or, if you are really get good at defining, tracking, and accomplishing the right non-financial KPIs, to forget about them permanently as they will just take care of themselves.

Now wouldn’t that be nice.


No Time to Worry, Basketball is Back


The resolution of the NBA lockout this weekend and the news that the games will resume on Christmas is yet the latest example of how when it comes to vastly over-exaggerated predictions of doomsday and worst-case scenarios never coming to pass, the more things change, the more they stay the same.

Even a casual follower of professional basketball heard over these past few months the media’s over-heated "analysis" of the lockout.

How the two sides were so far apart that it was almost a certainty that we would miss at least one, and maybe two or three, seasons of basketball.

The hand ringing continued on to player's careers being shortened, arenas being shuttered, and hundreds, if not thousands, of administrative, concession, usher, and ticket taker jobs being lost.

And throughout this din were heard the editorializing on the “greed” of the players and the owners, and how unseemly it was for millionaires and billionaires to be bickering in public over how to split such a large financial pie.

Little remarked on was the fact that since the 1980’s about every other year there has been some kind of work stoppage (or the threat thereof) in one professional sport or another.

And even less remarked on was the amazing fact - even in circumstances where whole seasons are lost - that once the games resumed the various sports leagues have grown to be bigger and more profitable than ever.

Yet, the media gives this reality probably 1/100th as much attention as it does to the anger, discord, and disrespect between the warring sides, and to incessant and discomfiting prophesizing on the “worst case.”

This systemic pessimism and negativity is emblematic of what is in my view one of the main conundrums of modern life and business - that in a world of the kind of plenty and opportunity that our grandparents could only dream of, that we too often remain focused on what we don't have, what we can't do and on those things that can go wrong versus the infinitely more consequential and probable number of things that go ever so right.

Exactly why this is the state of affairs is anyone's guess.

But what is equally true is that the real winners in life and business simply do not play this game.

Sure, being human beings they do occasionally indulge in the baser emotions of gossip, envy, and the schadenfreude of watching the mighty fall.

But far from it being their dominant way of thinking or life, those that win embody Peter Drucker’s famous definition of the effective executive and focus on opportunities and not problems.

They invest their precious energy on the doable and the possible.

And they are so wonderfully absorbed in their "micros" that they simply do not have time to concern themselves with the media - saturated “macro” worries of the world.

So, come Christmas, Dirk, Kobe, Lebron and the gang will be back on the hardwood.

It will be, for them, about and only about exactly what it should be – just playing the game.

Each game, every shot - both to win and to the absolute best of their ability.

Everything else is just noise.

The great ones ignore it. Or even better yet, they are just too busy to hear it.


Giving Thanks


Thanksgiving is the quintessential American holiday.

It acknowledges the best qualities of our great land - hard work, diversity as strength, and a focus on solutions not problems.

Whenever I am feeling down about America’s prospects in this brave new world of ours, I reflect on Thanksgiving’s timeless lessons.

As every school boy and girl knows, Thanksgiving traces its origin from a 1621 Pilgrim harvest feast to celebrate surviving an extremely difficult first winter in the New World.

The Pilgrims owed their survival to the goodwill of the Wampanoag Indians – the original inhabitants of the area - who taught them how to grow corn and how to fish in the very unfamiliar New England soil and seas.

As a gesture of thanks and goodwill, the Pilgrims invited the Wampanoags to sit down and break bread in a spirit of friendship and camaraderie.

What a story. First, let's reflect on the guts, tenacity, sense of adventure, and just “never say die” hard work and perseverance of the Pilgrims.

Think about it - if they can make it then with their oh-so limited 17th Century resources, what can we do, where can we go with our virtually limitless 21st Century ones?

And let's reflect on that happy day of brotherhood and be justifiably proud of the powerful diversity of modern America.

Doubt me? Then spend a Saturday with my 5 year-old son Jay Jay’s AYSO soccer team. 

With its Hawaiian coach.

Its son of Ethiopian refugees star player.

And its African - American, Mexican - American and suburban white kid players all happily frolicking in a melting pot scene not to be duplicated virtually anywhere in the world.

Soccer with my sons is a welcome break from what I am sad to say has become a bad, gossipy vice – keeping up with the “news.”

Between the dire talk of deficits, debt crises, unemployment, crime dramas, and natural disasters, if you don't catch yourself you can't help but feel sorry for yourself, the country, and the planet.

It is 99% bunk.

Both the world and America have NEVER offered more opportunities for a larger percentage of
us to live affluent lives, to do self-expressive, remunerative work, and to be amazed daily by the wonders of modern technology and entertainment than it does right now.

This Thursday, let’s give thanks for all that and more.

Happy Thanksgiving to all.


Dancing with the Stars


Last week I had the distinct pleasure of visiting with Mr. Rich Correll. Rich’s father, Charles Correll, was “Andy” of the famous radio duo, “Amos ‘n’ Andy”, which at its peak in the 1930’s was the most popular radio show in America.

To get a sense of how famous Rich’s dad was, in the early 1930’s Amos ‘n’ Andy had over 40 million listeners, at a time when the U.S. population was only 122 million!

So Rich grew up in the 1950’s and 1960’s surrounded by the movie stars of the day. His neighbor was Judy Garland, and a great friend of the family and hero to young Rich was Harold Lloyd, one of the most famous stars of the silent film era. As Rich tells it, Harold Lloyd’s Beverly Hills home was so large that “The Playboy Mansion could fit in its garage.”

Visiting with Rich at his home is memorable to say the least. And not just because he is an incredibly gracious host and wonderful teller of Hollywood stories old and new. You see, Rich also happens to own one of the largest and best collections of science fiction, fantasy, and horror memorabilia in the world.

And what a collection it is. From old school Draculas and Frankensteins, through Freddy Krueger and Saw, to Health Ledger’s famous Joker, Rich has it all, knows it all, and shares with great passion the history and importance of every piece.

Rich’s collection is so renowned that when he sometimes opens it for display on Halloween, more than seven thousand trick or treaters parade across his lawn. It is so amazing that he helps his good friend Hugh Hefner decorate his famous Halloween party with it.

Even better, Rich has an idea for a new business. And as a guy that hears a lot of ideas for new businesses every day, I can credibly say that Rich’s is a truly GREAT one.

And no, I am not going to share what it is, but suffice to say that because of who Rich Correll is and how he has lived his remarkable life, that he is the perfect person to pull it off. And I hope and believe that he will.

Now meeting with Rich got me to thinking about the big “why” questions of entrepreneurship.  Why take the risks?  Why put up with the hassles, the heartaches? 

Well, to make a lot of money is more than a good enough reason for sure. And praise the United States of America and our way of life for the incredible blessing and opportunity this is.

But inspiration takes many forms, and I know that this nation and this planet depends upon the best among us, the most fortunate among us, to make this world more technologically fluid, more materially rich, more interesting, more beautiful.

And starting and making a business grow and prosper – whether it is a nice, little new restaurant, or a small IT business, or a really big and inspirational idea like Rich Correll’s, is the best way to make all of this good stuff happen.

And so I’ll say it – beyond making money, I believe that those with entrepreneurial gifts and ambitions should and must – risks be damned – be “all in” and use them.

Not an obligation from guilt, but one from possibility. Because if you, Mr. / Ms. Entrepreneur, have the chance to touch the stars and lift all of our gazes while so doing, then why wouldn’t you?


A Pat on the Back


Whatever one's politics, those interested in seeing entrepreneurs prosper in America have to be heartened by the sea of change in “regulatory attitude” emanating from Washington.

Across the ideological spectrum, I hear near universal agreement that “cutting the red tape” is the fastest way to re-ignite the nation’s economy and best position the country for 21st century global competitiveness.

Let’s have an amen for that!

As both the CEO of a fast growing middle market company, and as an advisor to emerging companies across the industry spectrum, I have first hand experience of the debilitating cost of regulation.

And let me tell you, it aint pretty.

What I want to do - what my company's clients, employees, investors, and partners need me to do - is to stay laser-focused on leading Growthink to its next plateau of growth.

And as it is for all leaders of companies of promise and ambition, this is a huge job.

It requires one - among other challenges - to be constantly vigilant and prescient as to evolving competitive conditions, consumer preferences, and the dizzying speed of technological change.

But that is not all.

Leading a growing company in the 21st century also requires the discipline, the artistry, and the relationship - focus of a master sales person.

It requires the emotional intelligence and fortitude to mentor and develop leaders from within an organization, more often than not these days comprised of somewhat high maintenance "millennials."

And it requires the toughness, the consistency, and the exactitude to connect the strategic and operational dots with the bottom line to grow both fast and profitably.

And oh yes, while doing all of this - which for the significant majority of entrepreneurs is a 75 hour+ per week undertaking - extreme care must also be taken to maintain one's physical and emotional health.

And most importantly of all, while doing all this for many of us it also requires “being there” everyday in every way for one's spouse and family.

A huge undertaking, to say the least.

And one that I - like most entrepreneurs - feel incredibly blessed and grateful to live in a country and a world where such an opportunity, a possibility, a sacred trusteeship, is there for the doing.

But the one thing that the entrepreneur has in very short supply is time.

To be more exact about it, what all entrepreneurs need to vigilantly protect and nurture above all else is their positive and forward-focused energy.

And the one thing that distracts, dampens, and just outright kills good positive energy is confronting and trying to unravel unnecessarily complex, obtuse, and anachronistic rules and regulations.

Now, the exciting thing is that for the first time in my 25 years in business I sense that politicians – across the ideological spectrum and at the federal, state, county, and city level – fully agree with me on this!

This change in “regulatory tone” can be best summed up as the truism that the private sector is the only real driver of the nation’s prosperity and way of life.

And furthermore, given the realities of government budget shortfalls for as far as the eye can see, that the only way for government to make a meaningful economic difference these days is by cutting red tape.

Now for those of you that worry that cutting too much red tape too fast will lead to the kind of excesses that precipitated the 2008 recession, I wouldn’t.

Because the real protection for the consumer these days is our always-on, “you are only as good and trustworthy as that last Tweet about you” modern world.

So government - as opposed to sending yet another notice in the mail regarding yet another distracting and purposeless regulation - how about giving that entrepreneur a pat on the back?

A word of praise?

A thank you?

You can even tweet it.


From the Ukraine with Love


One of the great joys and blessings of modern business is the opportunity to connect and transact with dynamic, emerging growth companies all over the world.

I recently had the great pleasure of meeting Mr. Vladimir Lempert CEO and founder of Spetztekhosnastka, or “STO”, a plastics design and manufacturing company headquartered in Dniprodzerzhins'k (about 200 miles Southeast of Kiev), in the Ukraine.

Vladimir is a great example of the both "tough as nailsand visionary global entrepreneur that make this by far the most exciting time in human history to start and build a business.

While the media focuses on various distractions - debt crises, currency swings, the price of gold, deficit super-committees - that passes as business news these days, Vladimir is just laser focused on profiting from the new world of opportunity exploding all around him.

Like the unique combination of high-quality engineering talent, low labor costs, and a surprisingly stable tax and regulatory environment that is the modern Ukraine.

Like the increasing consumer purchasing power throughout Eastern Europe that is exploding demand for STO's innovative packaging technology, creating for Vladimir the very "high class problem" of managing and financing hyper - growth.

And like his opportunity - even though STO is a relatively small 300 person company - to credibly compete for and win business all over this 7 billion person world of ours.

Does Vladimir have his challenges? Of course.

But the eye-opening thing is that even though his business is located in a place that, for a lot of us, our first reaction to it is some combination of "too business unfriendly," "too out of the way," and "you have to be kidding me," if you got under the hood of Vladimir’s business as we have these last few weeks those challenges would seem very familiar to a business near you.

Or one in Shanghai. Or Rio. Or Seoul.

Or Lagos or Monterrey.

Or Prague or Peoria.

Like entrepreneurs everywhere, Vladimir needs to manage his cash flow, motivate and develop his employees, balance his focus between new and existing customers, and incorporate Internet and cloud technologies into his business practices.

And while doing all of that, he also has to constantly adjust his strategy and tactics in response to the ever-swirling, always storming competitive seas that is modern, global business.

Now, I won't get into the macroeconomics or the geopolitics as to the effect of new entrants like Vladimir into an old-line industry like plastics, other than to say to Vladimir’s "first-world” competitors simply that it is high time to either get better or get left behind.

And heck, isn’t this true for the competitors of the literally tens of thousands of companies like STO that are flowering in emerging economies around the world?

As for the rest of us, we all win.

My firm has a new client 7,000 miles away, a lucky financier will be connected with STO and make a very pretty return on capital, jobs and prosperity will be created in a locale where until recently there has been mostly heartache, and consumers the world over will benefit from innovation on products and services that improve their quality of life.

As for Vladimir, well this new, blessed world of ours – with new customers and technologies and management and competitive best practices always just a click away - is just one massive life-changing boon.

As it is, if we just let it be so, for the rest of us too.


Go with the Flow


Saturday night, I had the distinct pleasure of attending Jamie Wheal’s and Steven Kotler’sFlow Salon” at the Summit Series’ awesome home in Malibu, California.

The evening was memorable - to say the least - on many levels.

First, by whatever name you call it - "the runner's high," being "in the moment," "in the zone", "when time slows down," "the opposite of writer's block,” flow has been studied and celebrated by mystics, athletes, artists and their coaches and guides for centuries.

While even the most articulate among us struggle to put into words exactly what flow is, where it comes from, and what it means, simply hearing the Saturday night tales of “flow states” from Jamie and Steven’s assembled group was beyond exhilarating.

Steven shared his story of how attaining flow through surfing cured him of the Lyme Disease that had left him bed-ridden for three years.

Jamie shared flow states from various vignettes in his life – from skateboarding as a young boy that ignited in him a lifelong love of the outdoors and action sports, to being at the bedside of his dying mother and having his hand on her heart for her last breath, to when as a management consultant he had facilitated moments of great group creativity and common cause that are the emblems of high-performing teams and organizations.

And the stories went on - from world class cyclists, skiers, tennis and soccer players, to writers, musicians, and artists, to entrepreneurs and executives - of fleeting moments of full “aliveness,” of “oneness,” of pure joy and peak productivity – that alternately inspired, intrigued, and thrilled the gathering.

Now, while the evening could have stood on its own as just a great Saturday night out on the town, what saved it from descending into psycho babble and even a bit of self-congratulation was Jamie and Steven's inspiring vision.

You see, the goal of their Flow Genome Project is to do nothing less than to distill flow - this so enchanting elixir of human experience - into its component parts.

To fully understand and document the neuroscience and biochemistry and maybe even the quantum mechanics underlying it.

And then, to make it available - on demand - to anyone with the requisite amount of courage and commitment to seek it.

Now, let me be clear. Even though everyone at the salon agreed that "being in flow" is the most fun they have ever had, Jaime and Steven are not narcissists, nor pleasure seekers for its own sake.

Far from it. 

Rather, they are inspired by the power of flow to shift paradigms, to spur innovation, and to allow access to previously undiscovered paths and creative avenues to solutions to some of humanity’s most vexing problems.

Like cancer, depression, and addiction.

Like dysfunctions of family, team, company, and nation.

Heck, about how answering - experientially - those vexing questions of meaning, purpose, and journey that are part and parcel of the global, 21st century life experience.

Their goal is to do so - through a quintessentially modern, public/private, profit/non-profit business plan - by the year 2020.

Will they / can they do it?

Time and experience will tell, of course.

But, either way, on Saturday night an eclectic group of seekers, strivers, athletes, writers, artists, and entrepreneurs were very inspired by Jamie and Steven’s courage and commitment to share the early steps of their journey.

So Jamie and Steven, godspeed, and may the force - and the flow - be with you.


Can 124,000 Investors All Be Wrong?


A very bright spot in the U.S. economy right now is angel investing. According to the Center for Venture Research, angel funding activity in the 1st 6 months of 2011 totaled $8.9 billion, an increase of 4.7% over the same period in 2010.

The numbers tell the inspiring story of entrepreneurial, “can do” America – more than 26,000 companies raising capital from more than 124,000 individual investors.

Some nuggets of interest from the report:

•  39/61: The percent of angel capital that went to seed stage companies and the percent that went to more mature companies, respectively
39 (again): Percent of angel funding that went to healthcare / life sciences-related companies
•  5: From the report: “Angel investments continue to be a significant contributor to job growth with the creation of 134,130 new jobs in the United States in 2011, or 5 jobs per angel investment

Not included in this report are the changing rationales / reasons as to why angels invest.

Making a lot of money, obviously, is at the top of this list. There is no form of investment - not the stock market, not real estate, not gold, not commodities nor art nor collectibles - that can even remotely compare to the life-changing returns that a successful angel investment can yield.

I have a friend who was one of the first investors in a startup media and entertainment company that grew to become one of the largest firms in Europe in its market niche.

Even though his investment into that company was only in the mid five figures, and even though he had been otherwise unfortunate with a slew of other angel investments and with his own business ventures (and unlucky in love to boot!), that one successful angel investment transformed his life.

He now lives on a spectacular hundreds of acre estate with its own lake, multiple guest houses, and with panoramic views to five different states from his master bedroom.

He has gone on to invest in dozens more startups and early - stage companies, and puts most of his “work” time into various charitable and philanthropic efforts.

And oh yes, he is also now very happily married with a wonderful, young family.

And all of this because he carefully listened to everyone that told him that most companies fail.

That investing in early-stage companies is extremely risky.
That the CEO of the company he invested in had never had a successful exit before.

That the “economy” was unstable and that a recession was looming.

My friend listened very carefully to all of this well-meaning advice.

And, praise to be, he ignored it all and invested anyway.

Now who knows how many of the 124,000 brave souls who were angel investors in the 1st 6 months of 2011 will have outcomes as life-changing as my friend’s.

But, unlike the 300+ million Americans that have NOT made an angel investment this year, our 124,000 at least are in the game.

They both are and they are enabling the “doers” of our entrepreneurial land.

And win or lose, for that they deserve our thanks and our praise.

And hopefully a lot of them will, like my fortunate friend, have one or a few of their angel investments transform their lives.


Finding the Next Steve Jobs


Like so many, when I heard that Steve Jobs had died, I was both greatly saddened and worried for how the heck were the rest of us going to get by without him.

And isn't that the ultimate compliment?

For in addition to bringing so much beauty and joy into the world and to creating one of the most admired and profitable companies of all time, Steve Jobs was one of the few leaders in this incredibly complex global business world of ours who really seemed to know what he was doing.

Didn’t he have that supremely important sense of how to design, market, and deliver products and services that we all really wanted

And in his greatest trick of them all, didn’t he and Apple really give us products and services that we then found out that we really needed as well?

Steve Jobs' ability to do this again and again in the "TED" industries that so define our modern world - technology, entertainment, and design - make him if not the greatest businessman in history, then certainly in that so rarified conversation.

Now the challenge for the rest of us is to a) create market and societal conditions so that the next Steve Jobs is as likely to happen as possible and then b) to find and back him or her with every penny we've got.

Let’s leave a) to the sociologists and focus ourselves on b), or How to identify the right entrepreneurs to back.

Ok, say it: Identifying the next Steve Jobs is an absurd and impossible undertaking.  Statistically speaking, it is way too needle in a haystack.

But if Steve Jobs ever let statistics decide for him, he would not have accomplished 1/1000 of everything he did.

No, as opposed to statistics, let's evaluate three meta-themes that embody much of the “Steve Jobs way:”

#1. Have a maniacally consumer-centric vision and approach;

#2. Be confident and even arrogant enough to believe that you can play and win in big, global markets;, and

#3. Be a great organization-builder.

For better or for worse, #1 and #2 above fall into the category of “you know it when you see it.”

So for our purposes here, let's focus on Steve Jobs as an organization-builder – arguably both the most under-rated and important part of his legacy.

Steve Jobs as an organization-builder can be best summed up by Robert Pirsig’s famous definition of quality as being "the result of care."

Wasn’t everything about Steve Jobs the result of care?

The way he meticulously prepared for presentations.

How involved he was in Apple's recruiting processes - personally conducting thousands of hiring interviews.

And, of course, his famously exacting design standards and his exhortations to Apple's engineers to do their best work.


And then go and to do better work still.

While times and products and markets and strategies radically changed over his long and storied career, his paying attention, his caring, did not.

So in the entrepreneurs we choose to back, let’s look for this caring above all else. 

It is a good for its own sake.

And oh yes, when Steve Jobs returned to Apple in 1997 its stock was trading at $3/share.

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