The customer analysis section of your nightclub business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: baby boomers, college students, sports enthusiasts, millennials, etc.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of nightclub you operate. Clearly millennials would want a different atmosphere, and would respond to different marketing promotions than baby boomers.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.
Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.