In your company analysis, you will detail the type of nightclub you are operating.
For example, you might operate one of the following types:
- Dance Club: this type of nightclub is the most popular. It is a place for men and women to get together, drink, and dance.
- Live Music Club: this type of nightclub typically bases the business on live music; they contain a bar, a floor and a stage with a professional sound system. Some live-music clubs book exclusively local talent, and some book mainly national acts (such as the House of Blues chain), while many book a mixture.
- Comedy Club: this type of nightclub can be further divided into Standup Clubs and Sketch-Comedy Clubs. Standup clubs usually feature a series of comedians performing short sets, then a headliner who takes the stage for a slightly longer time. Sketch comedy clubs, such as The Second City, host troupes of actors who put on short plays and improvisational sketches, during which audience members shout out suggestions that greatly influence the content of the performance. Many clubs have a 2- or 3-drink minimum requirement.
- Adult or Gentlemen’s Club: this type of club is where men and women watch dancers perform in varying degrees of undress.
In addition to explaining the type of nightclub you operate, the Company Analysis section of your business plan needs to provide background on the business.
Include answers to question such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
- Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.