Ideas to Grow Your Business

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The USP Quiz for Entrepreneurs & Business Owners

What companies do you think of when you read the following phrases? “Overnight” (delivery) = ________________ “Low Prices” (retail) = ________________ “Organizing the world’s information”

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Market Research and The Business Idea

It’s an easy trap to think of market research as a data point collections process when in actuality, it’s a creative undertaking where synthesis, strategies,

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Creating Zealots

I recently reviewed the book “PRIMAL BRANDING: Create Zealots for Your Brand, Your Company, and Your Future” by Patrick Hanlon and wanted to share my

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