Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a t-shirt business plan, your marketing plan should include the following:
Product: in the product section you should reiterate the type of t-shirt business that you documented in your Company Analysis. Then, detail the specific products you will be offering.
Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products you offer and their prices.
Place: Place refers to the location of your t-shirt business. Document the location(s) in which customers can purchase from you. Will you have a storefront? A website? Operate kiosks or locations at events? Will you sell through other retailers or websites? Document your distribution strategy here.
Promotions: the final part of your t-shirt business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Social media marketing
- Advertising in local papers and magazines
- Reaching out to local bloggers and websites
- Banner ads at local venues