T-Shirt Business Plan Company Overview | Growthink

T-Shirt Business Plan Template

Written by Dave Lavinsky

Company Overview

In your company analysis, you will detail the type of t-shirt business you are operating.

For example, you might operate one of the following types:

  1. Women’s T-Shirt Business: this type of t-shirt business offers a wider variety of t-shirts styles, such as cap sleeve, thin strap, tanks, etc.
  2. Men’s T-Shirt Business: this type focuses on men’s/male t-shirts
  3. Unisex T-Shirt Business: creates neutral t-shirts
  4. Children’s T-Shirt Business: this type of t-shirt business targets children with design and sizing

In addition to explaining the type of t-shirt business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.


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