The customer analysis section of your Indoor Playground Business Plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: children aged 10 and under, children aged 11 to 13, children aged 14 to 17, etc.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of Indoor Playground you offer. Clearly, high school students would want different activities, and would respond to different marketing promotions than toddlers.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most Indoor Playgrounds primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.
Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.