Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a car wash business plan, your marketing plan should include the following:
Product: in the product section you should reiterate the type of car wash that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to regular car wash, will you offer car detailing, mobile options, etc.?
Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.
Place: Place refers to the location of your car wash. Document your location and mention how the location will impact your success. For example, is your car wash located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to operate a mobile car wash, detail how that will expand the geographic area you will serve.
Promotions: the final part of your car wash marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Making your car wash’s lot (if traditional) extra appealing to attract passing customers
- Social media marketing
- Advertising in local papers and magazines
- Reaching out to local bloggers and websites
- Local radio advertising
- Banner ads at local venues