Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a beauty salon business plan, your marketing plan should include the following:
Product: in the product section you should reiterate the type of beauty salon that you documented in your Company Analysis. Then, detail the specific services you will be offering.
Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.
Place: Place refers to the location of your beauty salon. Document your location and mention how the location will impact your success. For example, is your beauty salon located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers.
Promotions: the final part of your beauty salon marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Making your beauty salon’s front store extra appealing to attract passing customers
- Developing and marketing your website
- Social media marketing (advertising and organic posts)
- Advertising in local papers and magazines
- Reaching out to local bloggers and websites
- Partnerships with local organizations
- Local radio advertising
- Banner ads at local venues
Also think about your beauty salon’s Unique Selling Proposition (USP), which should answer why customers should choose you over other beauty salons. Make sure your USP is reflected in your marketing.