Traditionally, marketing plans are based on the four P’s: Product, Place, Price, and Promotion. In the bar industry, your primary focus will be promotions. Promotions is how you will lure customers to spend money with you. Customer retention, or how you will convince purchasers to return, is also an important part of marketing.
Marketing is critical when it comes to new restaurants and bars. You can’t expect to start a bar and suddenly see a pool of customers walking in. Some amount of paid advertising in newspapers, radio and/or online will be necessary to spread the word initially. Or having customers come in to give them a sample of your offerings. Ultimately, you would need to leverage the power of social media like Instagram, Twitter and Facebook to connect with new and existing customers. As part of your marketing strategy, you could also run contests and host special nights to attract more customers.