Bar Business Plan Customer Analysis

Bar Business Plan Template

Written by Dave Lavinsky

Customer Analysis

The customer analysis breaks down your specific target market into demographics and clearly explains how you will fulfill their needs. Here are example customer segments for a bar: beer/wine/whiskey connoisseurs, professionals, college students, people who like to socialize. These are just wide categories, and require further research and subdivision for accurate targeting. Depending on the type of bar you decide to open, there might be a niche audience for your business too.

How do your target customers make their purchasing decisions? Do they shop on price, quality, premium service, or something else? How will your bar meet those specific customers’ unique needs?

Industry factors such as ‘no drinking and driving’ and an evolving health conscious population may also affect segmentation.

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