Sample Wellness Business Plan

Written by Dave Lavinsky

wellness center business plan

Writing a business plan is a crucial step in starting a wellness center. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring wellness center owners, having access to a sample wellness business plan can be especially helpful in providing direction and gaining insight into how to draft their own wellness business plan.

Having a thorough business plan in place is critical for any successful wellness center venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A wellness business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The wellness business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your wellness center as Growthink’s Ultimate Wellness Business Plan Template, but it can help you write a wellness business plan of your own.


Wellness Business Plan Example – WellbeingOasis

Table of Contents

  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Customer Analysis
  5. Competitive Analysis
  6. Marketing Plan
  7. Operations Plan
  8. Management Team
  9. Financial Plan


Executive Summary

Welcome to WellbeingOasis, a premier wellness center located in the vibrant community of Saint Paul, MN. We are dedicated to providing a unique oasis of wellbeing, offering a comprehensive range of services aimed at enhancing peace, health, and rejuvenation for our customers. Our services span from spa treatments and therapies, fitness and exercise programs, nutritional counseling, to mindfulness and stress management sessions, alongside alternative and holistic therapies. Our strategic location not only makes our services conveniently accessible but also underscores our commitment to being an integral part of and serving the local community. We take pride in our mission to offer a sanctuary of wellness that caters to every aspect of our customers’ wellbeing.

At WellbeingOasis, our foundation for success is solid, anchored by our founder’s vast experience in the wellness industry. This experience brings a wealth of knowledge and expertise to our operations, ensuring that we offer superior spa treatments, fitness programs, and wellness therapies. Since our inception on January 4, 2024, we have made significant strides, including the creation of a unique and memorable logo, securing a prime location, and embedding our mission and values into our company name, WellbeingOasis. These accomplishments signify the beginning of our journey towards becoming a leader in the wellness industry in Saint Paul, MN.

The wellness industry in the United States, currently valued at over $4.2 trillion and growing at an annual rate of 5-10%, represents one of the largest and fastest-expanding sectors. This growth is driven by a rising consumer focus on health and wellbeing, alongside an increasing demand for holistic and alternative healthcare solutions. Trends such as preventative healthcare, personalized wellness solutions, and the integration of mindfulness practices and technology in wellness programs play to WellbeingOasis’s strengths. Our focus on personalized wellness plans and holistic health services aligns perfectly with these industry trends, positioning us to capitalize on the growing market and establish ourselves as a wellness leader in Saint Paul and beyond.

Our primary target at WellbeingOasis is the diverse local residents of Saint Paul, ranging from young adults seeking fitness and stress relief to older residents focused on maintaining health and vitality. Additionally, we aim to cater to the corporate sector by offering wellness programs designed to improve employee health and productivity. The student population from nearby colleges and universities also represents a key customer segment, with tailored packages designed to meet their unique wellness needs. By addressing the varied wellness needs and preferences of these groups, WellbeingOasis aims to be the go-to wellness center in Saint Paul, MN.

WellbeingOasis faces competition from The Wellness Center, Center for Integrative Healing, and Awaken For Wellness, each offering a range of wellness services in Saint Paul, MN. Despite the varied strengths of these competitors, WellbeingOasis distinguishes itself through superior spa treatments, fitness programs, and wellness therapies. Our personalized approach to each customer, combined with our serene wellness center atmosphere and innovative therapies, sets us apart. This commitment to quality, alongside our comprehensive wellness experience, fosters a strong connection with our community, ensuring a loyal customer base.

WellbeingOasis will engage in a robust marketing plan, utilizing a mix of traditional and digital platforms to promote our comprehensive wellness services. Our offerings, ranging from spa treatments and personalized fitness programs to nutritional counseling and stress management sessions, are priced to cater to a broad audience. Online marketing, including SEO, social media campaigns, and targeted email marketing, will serve as the backbone of our promotional efforts. Community engagement through local events and partnerships, alongside a referral program and strategic public relations, will enhance our brand visibility. Targeted advertising campaigns, both online and in local print media, are planned to keep WellbeingOasis top-of-mind for those seeking wellness services, ensuring we attract and retain a diverse clientele.

To ensure the successful day-to-day running of WellbeingOasis, we will manage appointments and consultations through an online booking system, maintain a clean and welcoming environment, and ensure all staff are fully trained in wellness practices and customer service. Regular inventory management, high-quality service delivery, effective financial operations, and active community engagement will be key operational processes. Additionally, we aim to secure a prime location, obtain necessary permits, and build out our wellness center to reflect our brand’s values. Hiring skilled staff and launching with a strong marketing campaign are also on our immediate agenda, alongside implementing technology solutions to streamline operations.

Leading WellbeingOasis is CEO Evan Graham, whose extensive experience and successful track record in the wellness industry equip him with the skills necessary to drive our center’s success. Evan’s strategic vision, passion for health and wellness, and leadership abilities are central to our operations and our mission to provide a transformative wellness journey for our clients.


Company Overview

Welcome to WellbeingOasis, a pioneering Wellness center nestled in the heart of Saint Paul, MN. We are committed to filling the void in our local community by offering a high-quality wellness center like no other. Our mission is to provide an oasis of wellbeing where our customers can find peace, health, and rejuvenation.

At WellbeingOasis, our offerings are tailored to cover every aspect of wellness. Our services include a range of spa treatments and therapies designed to relax and rejuvenate the body and mind. For those looking to enhance their physical health, we offer fitness and exercise programs led by experienced instructors. Nutrition is a cornerstone of wellbeing, and our nutritional counseling and diet planning services are here to guide you towards healthier eating habits. To complement our physical wellness services, we provide mindfulness and stress management sessions, along with alternative and holistic therapies for a well-rounded approach to your health.

Our location in Saint Paul, MN is not just a matter of convenience; it represents our commitment to serving the local community and providing a haven of wellness right at their doorstep. We are proud to be part of this vibrant community and look forward to becoming a cornerstone in the local wellness landscape.

WellbeingOasis stands on solid ground, poised for success. Our founder brings invaluable experience from previously running a successful wellness center, ensuring that WellbeingOasis benefits from a wealth of knowledge and expertise. Moreover, our commitment to offering superior spa treatments, fitness programs, and wellness therapies sets us apart from the competition, allowing us to provide an unparalleled wellness experience.

Since our founding on January 4, 2024, as a Limited Liability Company, we have achieved several milestones that lay the foundation for our success. We have crafted a unique and memorable logo that embodies our mission and values. Our company name, WellbeingOasis, is a testament to our commitment to providing a sanctuary of wellness. Additionally, we have secured a prime location that is accessible and welcoming to our customers. These accomplishments are just the beginning of our journey to becoming a leader in the wellness industry in Saint Paul, MN.


Industry Analysis

The wellness industry in the United States is currently estimated to be worth over $4.2 trillion, making it one of the largest and fastest-growing sectors in the country. With an annual growth rate of 5-10%, the market is expected to continue expanding in the coming years. This growth can be attributed to an increasing awareness and emphasis on health and wellbeing among consumers, as well as a growing demand for holistic and alternative healthcare solutions.

One of the key trends driving the wellness industry is the shift towards preventative healthcare and personalized wellness solutions. Consumers are increasingly seeking out products and services that help them maintain their health and wellbeing, rather than simply treating illnesses after they occur. This trend bodes well for WellbeingOasis, as a new wellness center in Saint Paul, MN, that focuses on providing personalized wellness plans and holistic health services to its customers.

Another trend in the wellness industry is the growing popularity of mindfulness practices, such as meditation and yoga, as well as the use of technology to track and monitor health and wellness goals. WellbeingOasis can capitalize on these trends by offering mindfulness classes and workshops, as well as incorporating technology into its wellness programs to help customers track their progress and achieve their health goals. By staying ahead of these industry trends, WellbeingOasis can position itself as a leader in the wellness market and attract a loyal customer base in Saint Paul and beyond.


Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

WellbeingOasis will target local residents as its primary customer base, focusing on individuals seeking to enhance their physical and mental wellness. This group is expected to include a wide range of demographics, from young adults looking for fitness and stress relief solutions to older residents interested in maintaining their health and vitality. The diversity within the local population means that WellbeingOasis will tailor its services to meet a broad array of wellness needs and preferences.

Additionally, WellbeingOasis will also reach out to the corporate sector within Saint Paul, offering wellness programs designed to improve employee health and productivity. Businesses are increasingly recognizing the value of investing in employee wellbeing, which presents a significant opportunity for WellbeingOasis. Services such as on-site fitness classes, wellness workshops, and stress management sessions are expected to be particularly appealing to this segment.

Another important customer segment that WellbeingOasis will target comprises students from nearby colleges and universities. This demographic is often in need of affordable, accessible wellness services to cope with the stresses of academic life. WellbeingOasis will offer special packages and programs tailored to meet the unique needs of the student population, focusing on flexibility and affordability.

Customer Needs

Customers seeking a holistic approach to wellness find a sanctuary at WellbeingOasis, where high-quality spa treatments are just the beginning. They expect not only to indulge in luxurious pampering but also to achieve tangible improvements in their physical and mental wellbeing. This desire encompasses everything from rejuvenating facials and massages to detoxifying body treatments, meeting a wide range of personal care needs.

Beyond the spa, WellbeingOasis offers a comprehensive suite of fitness and wellness programs designed to cater to individual health goals. Whether customers are looking to start a new fitness journey, maintain their current fitness level, or find innovative ways to stay active, they can find personalized support and guidance. The integration of these programs into their lifestyle helps them achieve a balanced approach to health and fitness.

Recognizing the modern challenge of managing stress, WellbeingOasis places a strong emphasis on stress management techniques. Customers can access a variety of resources and workshops aimed at teaching effective strategies for coping with stress. This not only improves their overall quality of life but also empowers them to handle daily pressures with resilience and calm, fulfilling a critical need in today’s fast-paced world.


Competitive Analysis

WellbeingOasis’s competitors include the following companies:

The Wellness Center offers a comprehensive range of services aimed at holistic health, including yoga, meditation classes, massage therapy, and nutritional counseling. Their price points vary depending on the service, with individual sessions starting from an affordable range for basic yoga classes to higher rates for specialized therapy sessions. The Wellness Center generates significant revenue through its membership programs, individual service fees, and wellness product sales. Located in the heart of Saint Paul, MN, it serves a diverse customer segment, ranging from young professionals seeking stress relief to older adults looking for pain management solutions. The Wellness Center’s key strengths include its wide variety of services and a strong, loyal customer base. However, its weakness lies in the high price point for some of its more specialized services, which may limit accessibility for some potential customers.

Center for Integrative Healing focuses on providing alternative medicine solutions such as acupuncture, chiropractic care, and herbal medicine. Prices for services are set at a premium, reflecting the specialized nature of the treatments offered. This center’s revenue streams primarily come from service fees, with additional income from workshops and educational programs. It operates in several locations across Saint Paul, MN, catering to individuals seeking alternatives to traditional medical treatments. The customer base largely includes middle-aged adults facing chronic health issues. The Center for Integrative Healing’s strengths are its expertise in alternative medicine and a strong reputation for patient care. A notable weakness is the higher cost barrier for treatments, which may deter those with limited budgets.

Awaken For Wellness is known for its unique approach to wellness, offering services like infrared sauna, float therapy, and holistic health coaching. Service prices are mid-range, making them accessible to a broad audience. The business generates revenue through both membership models and pay-per-service options. With a prime location in Saint Paul, MN, Awaken For Wellness attracts a varied clientele, including health enthusiasts, athletes, and individuals looking for relaxation and mental health support. The key strength of Awaken For Wellness is its innovative service offering, which distinguishes it from traditional wellness centers. However, its weakness is the reliance on technology-based services, which may not appeal to customers seeking more personal, hands-on healing experiences.

Competitive Advantages

At WellbeingOasis, we pride ourselves on offering superior spa treatments, fitness programs, and wellness therapies compared to our competitors. Our commitment to quality is evident in the personalized approach we take with each customer, ensuring that their individual needs and wellness goals are met with the utmost care and professionalism. We understand that each person’s journey to wellbeing is unique, and our diverse range of services reflects this. From rejuvenating spa treatments that utilize the latest in skincare technology to bespoke fitness programs designed by our team of expert trainers, we provide an unparalleled experience that caters to the holistic health of our clients.

In addition to our exceptional services, our competitive advantage lies in the serene and inviting atmosphere of our wellness center. We have meticulously designed every aspect of our space to promote relaxation and tranquility, creating an oasis in the heart of the city. This commitment to creating a harmonious environment extends to our customer service, where our staff demonstrates genuine care and attentiveness to ensure a memorable experience for every visitor. Furthermore, our innovative wellness therapies, which integrate traditional techniques with cutting-edge research, set us apart in the wellness industry. By offering a comprehensive wellness experience that exceeds expectations, we establish a strong connection with our community, fostering a loyal customer base and encouraging a lifestyle of health and wellbeing.

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Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At WellbeingOasis, customers can immerse themselves in a comprehensive wellness experience designed to cater to every aspect of their health and happiness. From rejuvenating spa treatments to personalized fitness programs, their offerings are meticulously crafted to promote holistic well-being. Each service is delivered with the utmost care, ensuring a serene and transformative journey for all who walk through their doors.

Spa Treatments and Therapies are a cornerstone of the WellbeingOasis experience, providing an escape to tranquility and relaxation. Clients can indulge in a variety of services including massages, facials, and body wraps. The average price for these luxurious treatments ranges from $50 to $120, depending on the type and duration of the therapy. These sessions are not just about pampering; they are designed to relieve stress, improve circulation, and enhance overall skin health.

Fitness and Exercise Programs at WellbeingOasis go beyond the conventional gym experience. Tailored to individual needs and goals, these programs include personal training, yoga, Pilates, and group exercise classes. With prices averaging between $20 for a single class to $150 for a package of personalized sessions, clients can expect to find the motivation and support they need to achieve their fitness objectives in a nurturing and stimulating environment.

Nutritional Counseling and Diet Planning are essential components of the holistic approach at WellbeingOasis. For an average price of $100 per consultation, certified nutritionists work closely with clients to develop customized eating plans that support their wellness goals, whether it’s weight loss, improved digestion, or enhanced overall health. These plans are grounded in the science of nutrition, tailored to individual lifestyles, and designed to be both delicious and nourishing.

Mindfulness and Stress Management sessions are designed to equip clients with the tools they need to lead a balanced and peaceful life. Through practices such as meditation, guided imagery, and breathing exercises, clients learn to manage stress effectively. Sessions are priced at an average of $60, offering a valuable investment in mental and emotional well-being.

Alternative and Holistic Therapies at WellbeingOasis include a range of treatments such as acupuncture, reflexology, and aromatherapy. Priced on average around $75 per session, these therapies offer a natural and effective way to address various health concerns, from chronic pain to anxiety, providing clients with a sense of harmony and balance.

WellbeingOasis is committed to fostering a culture of health and wellness, where every service is an opportunity to nurture the mind, body, and spirit. With a focus on quality, personalization, and holistic care, clients can expect a transformative wellness journey tailored just for them.

Promotions Plan

WellbeingOasis will utilize a comprehensive suite of promotional methods to attract customers in Saint Paul, MN, focusing on both traditional and digital platforms to ensure a wide-reaching impact. Among these strategies, online marketing stands as a cornerstone, leveraging the power of the internet to connect with a broad audience. This approach will encompass a variety of techniques, including search engine optimization (SEO), social media campaigns, and targeted email marketing, designed to engage potential customers and draw them towards WellbeingOasis’s wellness services.

Moreover, WellbeingOasis will embrace the local essence of Saint Paul by participating in community events and partnering with other local businesses. This will not only increase brand visibility but also establish WellbeingOasis as a community-centric wellness hub. Engaging with the community through workshops, wellness fairs, and local sponsorships will provide a tangible presence that complements online marketing efforts.

Customer referrals will also play a crucial role in promotional activities. WellbeingOasis will implement a referral program that rewards existing customers for bringing in new clients. This method capitalizes on word-of-mouth marketing, which remains one of the most trusted and effective forms of promotion. By incentivizing satisfied customers to share their positive experiences, WellbeingOasis expects to build a loyal customer base that grows organically.

Additionally, WellbeingOasis will employ strategic public relations tactics, including press releases and media outreach, to garner attention from local news outlets and wellness blogs. Highlighting unique services, special events, or community contributions through these channels will help raise awareness and establish WellbeingOasis as a thought leader in the wellness industry.

Finally, targeted advertising campaigns, both online and in local print media, will ensure that WellbeingOasis remains top-of-mind for those seeking wellness services in Saint Paul. By carefully segmenting the market and tailoring messages to resonate with specific audiences, WellbeingOasis expects to efficiently convert interest into engagement and, ultimately, loyalty.

In summary, WellbeingOasis will deploy a multifaceted promotional strategy that integrates online marketing with community engagement, customer referrals, public relations, and targeted advertising. This comprehensive approach is designed to not only attract customers but also to embed WellbeingOasis within the fabric of the Saint Paul community, fostering long-term relationships and sustaining growth.


Operations Plan

Our Operations Plan details:

  1. The key day-to-day processes that our business performs to serve our customers
  2. The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of WellbeingOasis, there are several key day-to-day operational processes that we will perform.

  • Manage appointments and consultations efficiently to ensure clients can access our services with ease and convenience. This includes the use of an online booking system for real-time scheduling and adjustments.
  • Maintain a clean, welcoming, and serene environment within the facility to enhance the overall customer experience. Regular cleaning and maintenance checks will be conducted to meet and exceed health and safety standards.
  • Ensure all staff are fully trained and possess up-to-date knowledge on wellness practices, customer service, and safety protocols. Continuous education and training sessions will be part of our operational routine.
  • Stock and manage inventory of wellness products and supplies to ensure they are available for client treatments and retail without interruption. This involves regular inventory checks and establishing relationships with reliable suppliers.
  • Implement and monitor high-quality service delivery standards to guarantee client satisfaction. This includes gathering client feedback systematically to understand their needs and preferences better.
  • Manage financial operations effectively, including billing, accounting, and budgeting, to ensure the business remains profitable and financially healthy. This will involve regular financial reporting and analysis.
  • Engage in active marketing and community involvement to build brand awareness and attract new clients. This includes maintaining an active social media presence, attending local events, and offering wellness workshops.
  • Ensure compliance with all local health and business regulations to avoid any legal issues that could disrupt operations. This includes staying informed about changes in regulations and implementing necessary adjustments promptly.
  • Develop and maintain a responsive customer service system to address client inquiries, complaints, and feedback swiftly. This will help in building strong customer relationships and encouraging repeat business.
  • Utilize technology and software solutions to streamline operations, from client management systems to financial tracking tools, to enhance efficiency and accuracy in our operational processes.


WellbeingOasis expects to complete the following milestones in the coming months in order to ensure its success:

  • Secure a prime location in Saint Paul, MN: Identifying and securing a lease or purchase for a facility that is accessible and appealing to the target demographic is crucial. This should be a place that is easily reachable, has good visibility, and is in an area with a demographic that values wellness services.
  • Obtain necessary permits and licenses: Navigate the regulatory environment to ensure all necessary permits and licenses for operation are acquired. This includes health and safety permits, business licenses, and any specific permits required for the services offered (e.g., massage therapy licenses).
  • Build out and equip the wellness center: Design and construct the interior of the wellness center to reflect the brand’s values of tranquility and rejuvenation. This includes purchasing necessary equipment for wellness services such as yoga mats, massage tables, or sauna rooms, ensuring the space is conducive to a variety of wellness activities.
  • Hire and train staff: Recruit skilled personnel who are passionate about wellness and customer service. This includes wellness coaches, massage therapists, yoga instructors, and support staff. Providing comprehensive training will ensure high-quality services and customer satisfaction.
  • Launch our wellness center: Officially open the wellness center to the public with a strong marketing campaign that leverages social media, local press, and community events to generate buzz and attract initial customers.
  • Implement an online booking and management system: Adopt technology solutions for scheduling, customer management, and feedback to streamline operations, enhance the customer experience, and gather valuable data for service improvement.
  • Develop strategic partnerships: Form alliances with local businesses, health professionals, and community organizations to cross-promote services, expand the customer base, and integrate into the local wellness ecosystem.
  • Achieve operational efficiency: Continuously optimize operational processes to reduce costs and improve service quality. This includes efficient use of resources, minimizing waste, and effective staff scheduling.
  • Reach $15,000/month in revenue: Through effective marketing, exceptional service delivery, and customer retention strategies, steadily grow the customer base and service offerings to reach the revenue target of $15,000 per month, ensuring sustainability and profitability.
  • Establish a strong online presence and community engagement: Create and maintain an engaging online presence through a professional website, active social media channels, and a blog. This will help in building a community around the brand, attracting new customers, and retaining existing ones by providing valuable content and interactive platforms.


Management Team

WellbeingOasis management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Evan Graham, CEO

Evan Graham brings to WellbeingOasis a proven track record of accomplishment and leadership in the wellness industry. With his extensive experience in managing a wellness center, Evan has demonstrated his ability to drive success and foster a nurturing environment for both clients and employees. His leadership style is characterized by a commitment to excellence and a deep understanding of the wellness market, making him uniquely qualified to guide WellbeingOasis towards achieving its mission. Evan’s strategic vision and passion for health and wellness are at the core of WellbeingOasis’s operations, setting the stage for lasting success and impact in the lives of those they serve.


Financial Plan

To achieve our growth goals, WellbeingOasis requires $317,000 in funding. This investment will be allocated towards both capital and non-capital needs, including location buildout, equipment, initial marketing, and operating expenses. These funds will support us in establishing a fully equipped, staffed, and marketed wellness center, setting the stage for sustainable profitability and success in the wellness industry.


Financial Statements

Balance Sheet

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Income Statement

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Cash Flow Statement

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Wellness Business Plan Example PDF

Download our Wellness Business Plan PDF here. This is a free wellness business plan example to help you get started on your own wellness center plan.

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