Event Venue Business Plan Company Overview

Event Venue Business Plan Template

Written by Dave Lavinsky

Company Overview

In your company analysis, you will detail the type of event venue you are operating.

For example, you might operate one of the following types of event venues:

  • Restaurant / bar: These types of venues are typically located inside an existing business, and typically consists of a private hall or space. In many cases, the entire restaurant or bar can be reserved for the event.
  • Barns: This type of venue is a popular one for weddings. Usually situated on either a working farm or historic farmstead, the setting usually offers a variety of venue options, from fields and silos to patios and lawns, and renovated barns to purpose-built halls.
  • Convention Centers: These types of venues can accommodate a wide variety of event sizes and types. They are great for everything from small corporate gatherings to large industry trade shows.
  • Mansions/Large Residential Properties: These properties are popular venue choices because they offer luxury aesthetics that are ideal for intimate events, such as weddings and anniversary celebrations.
  • Event Halls: Also known as Banquet Halls, this type of venue typically consists of a large gathering space, a commercial kitchen, and a few dressing rooms.

In addition to explaining the type of event venue you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include placement goals you’ve reached, number of new contracts, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

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