RFP Business Plan

Written by Dave Lavinsky

If you’re using an RFP to find a firm to develop a business plan for your company, you must consider Growthink.

Since 1999, Growthink has developed business plans for thousands of companies. We are widely recognized as the leading business plan consulting firm.

To get a detailed proposal from Growthink for your RFP for your business plan, simply email us the details of your RFP to info@growthink.com.

Below is some additional information on Growthink and RFPs.


Since 1999, Growthink has provided strategic advisory and investment banking services to emerging and middle market companies.

Growthink Consulting develops strategic, innovation, exit and business plans to help companies grow, raise capital and exit.

And through our wholly-owned subsidiary Growthink Capital, a FINRA / SIPC registered broker-dealer investment bank, we directly raise equity and debt capital and advise upon business sale & merger transactions.

An RFP Business Plan, or Request for Proposal for a Business Plan, is a detailed document that outlines the approach, strategies, and resources a company needs in order to have another firm develop a winning business plan for them.

The RFP is a formal invitation to submit a proposal that outlines how a company can meet the client’s needs and deliver the required service.

In submitting a proposal in response to your company’s business plan RFP, Growthink will review our history completing thousands of business and strategic plans for clients in nearly every industry and geographical region. 

The business plan we create for you will be customized to your specific needs, and generally will include each of the following sections.

Executive Summary

The Executive Summary is a brief overview of your entire business plan, highlighting the key points and main objectives. It includes a description of your business, your products and/or services offered, target market, and your unique value proposition. It also provides information about your management team, financial projections, and funding needs if applicable.

Company Overview

The Company Overview section provides a detailed description of your business, including your history, mission statement, vision, and core values. It also includes information about the legal structure, ownership, and location of the business.

Industry Analysis

The Industry Analysis section provides an overview of the industry and market in which your business operates. It includes information about your market size, trends, and growth potential. 

Customer Analysis

The Customer Analysis section provides an overview of your target market and the customers you serve and/or intend to serve. It includes information about the demographics, psychographics, and behavior of the target audience. This section should also provide insight into customer needs, preferences and pain points.

Competitive Analysis

The Competitive Analysis section provides an overview of the competition in the market. It includes information about your key competitors, their strengths, weaknesses, and strategies. This section also provides insight into how your business will differentiate itself from the competition and gain competitive advantage.

Marketing Plan

The Marketing Plan section provides an overview of the marketing strategies and tactics your business intends to use to reach its target audience. It includes information about the marketing mix, such as product, price, promotion, and place. This section also provides details about the marketing budget, metrics, and KPIs.

Operations Plan

The Operations Plan section provides an overview of how your business intends to operate and deliver its products or services. It includes information about the production process, supply chain, and logistics. This section also includes  details about the operational budget, metrics, and KPIs.

Management Team

The Management Team section provides an overview of the key members of your management team and their roles and responsibilities. It includes information about their backgrounds, experience, and qualifications. This section also provides insight into how the management team will work together to achieve the business’s goals.

Financial Plan

The Financial Plan section provides an overview of the financial projections and performance of the business. It includes information about startup costs, revenue projections, and cash flow. This section also provides details about funding needs and sources of funding. In creating this section, Growthink will develop detailed financial projections including projected income statements, balance sheets and cash flow statements.


The Appendix section includes any additional information that supports the business plan. It may include market research reports, legal documents, or product specifications.

Growthink looks forward to submitting an RFP to your organization to develop a great business plan to help you achieve your goals!