Sample Real Estate Business Plan

Written by Dave Lavinsky

how to start a real estate business

Writing a business plan is a crucial step in starting a real estate business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring real estate business owners, having access to a sample real estate business plan can be especially helpful in providing direction and gaining insight into how to draft their own real estate business plan.

Having a thorough business plan in place is critical for any successful real estate venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A real estate business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The real estate business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your real estate as Growthink’s Ultimate Real Estate Business Plan Template, but it can help you write a real estate business plan of your own.


Real Estate Business Plan Example – HomeHorizon Realty

Table of Contents

  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Customer Analysis
  5. Competitive Analysis
  6. Marketing Plan
  7. Operations Plan
  8. Management Team
  9. Financial Plan


Executive Summary

Welcome to HomeHorizon Realty, a forward-thinking real estate company based in the heart of Tampa, FL. We specialize in providing a wide range of real estate services tailored to the unique needs of our clients, including Property Buying and Selling, Property Management, Real Estate Investment Consulting, Real Estate Development, and Real Estate Consultancy and Advisory services. Our deep understanding of the Tampa market, combined with a commitment to personalized service, positions us as the preferred partner for individuals and businesses seeking comprehensive real estate solutions. Our mission is to bridge the gap in the market for high-quality, local real estate services, making us the go-to choice for real estate needs in Tampa.

Our pathway to success is paved by a combination of our founder’s extensive experience and our commitment to delivering superior real estate consultancy and advisory services at affordable rates. Since our launch on January 1, 2024, we have rapidly established ourselves as a key player in the Tampa real estate market. Our early accomplishments include the creation of a unique brand identity, securing a prime location for our operations, and laying a strong foundation for future growth. These achievements reflect our dedication to exceeding client expectations and leading the way in local real estate services.

The real estate industry is dynamic and constantly evolving, influenced by factors such as economic trends, technological advancements, and changing consumer preferences. In Tampa, FL, the market is experiencing growth due to an increasing population and a strong demand for both residential and commercial properties. This environment presents a significant opportunity for HomeHorizon Realty to excel by leveraging our deep market knowledge and innovative service offerings. Our ability to adapt to industry trends and meet the specific needs of our clients sets us apart in a competitive landscape.

Our target customers encompass a broad range of individuals and businesses in Tampa, FL, seeking to navigate the complexities of the real estate market. This includes first-time homebuyers, seasoned investors, property owners in need of management services, and clients looking for reliable real estate development and consultancy. Understanding the diverse needs of these customer segments enables us to tailor our services effectively, ensuring that we provide value and exceed expectations at every touchpoint. Our focus on personalized service and client satisfaction positions us as a trusted partner in their real estate journey.

HomeHorizon Realty differentiates itself through superior real estate consultancy and advisory services, personalized strategies, and deep local market knowledge. Our experienced team, combined with our use of technology and strong industry connections, provides a competitive advantage that ensures better outcomes and a smoother process for our clients. This unique approach, focused on meeting individual client needs at an affordable rate, establishes us as the preferred choice in the Tampa real estate market.

Our marketing plan revolves around highlighting our comprehensive suite of real estate services, competitive pricing, and the unique value we bring to our clients. We emphasize our ability to provide tailored solutions for buying, selling, managing, and investing in properties, ensuring our clients have access to insightful and strategic advice. Our promotions plan leverages both traditional and digital marketing channels, including social media, SEO, content marketing, and targeted advertising campaigns. This dual approach aims to build brand awareness, attract potential clients, and establish HomeHorizon Realty as a leading real estate company in Tampa, FL.

HomeHorizon Realty’s operations plan focuses on executing key milestones essential for our growth and success. These include launching our business, obtaining the necessary real estate brokerage license, building a team of skilled realtors, developing strategic partnerships, implementing effective marketing strategies, securing our first listings and sales, achieving positive customer feedback, reaching significant revenue targets, expanding our market reach, and establishing a robust online presence. These milestones are designed to ensure we provide exceptional service, build our brand, and achieve our financial goals.

Our management team is composed of seasoned professionals with extensive experience in real estate, business development, and customer service. Their collective expertise ensures that HomeHorizon Realty operates with a strategic vision and executes our business plan effectively. This leadership team is committed to fostering a culture of excellence, innovation, and integrity, positioning HomeHorizon Realty for long-term success in the Tampa real estate market.


Company Overview

Welcome to HomeHorizon Realty, a new and vibrant real estate firm serving the dynamic city of Tampa, FL. As a local real estate business, we have noticed a gap in the market for high-quality real estate services. Recognizing this opportunity, we are poised to elevate the standard of real estate transactions and consultations in our community. Our mission is to offer personalized, top-tier real estate services that cater to the specific needs of our clients in Tampa.

Our range of services encompasses the entire spectrum of real estate needs. We specialize in property buying and selling, ensuring our clients receive the best deals and smoothest transaction processes. For property owners, our property management services provide peace of mind and profitability, handling all aspects of property upkeep and tenant relations. For those looking to invest in real estate, we offer expert real estate investment consulting to guide investment decisions and maximize returns. Additionally, our team is skilled in real estate development, capable of leading projects that transform visions into valuable properties. Lastly, our real estate consultancy and advisory services are designed to offer insightful, strategic guidance to clients navigating the complex real estate market.

Based in Tampa, FL, HomeHorizon Realty is strategically located to serve customers throughout the Tampa area. Our deep understanding of the local market dynamics, combined with our commitment to our community, positions us as a leading real estate service provider in the region.

We are uniquely qualified to succeed in the competitive Tampa real estate market for several reasons. Our founder brings a wealth of experience from running a successful real estate business, ensuring that HomeHorizon Realty is built on a foundation of proven strategies and industry insights. Moreover, our commitment to providing superior real estate consultancy and advisory services at an affordable rate sets us apart from the competition. We understand the needs of our clients and are dedicated to exceeding their expectations.

HomeHorizon Realty was founded on 2024-01-01 as a Limited Liability Company, marking the beginning of a new era in Tampa’s real estate scene. Our journey so far has been marked by significant milestones, including the creation of our distinctive logo, the development of our company name, and securing an ideal location for our operations. These accomplishments are just the beginning, as we continue to build on our vision of transforming the real estate landscape in Tampa.


Industry Analysis

The Real Estate industry in the United States is currently valued at over $1.6 trillion, making it one of the largest sectors in the country’s economy. With steady growth over the past few years, the market is expected to continue expanding at a healthy rate. Experts forecast a 5% annual growth rate for the industry, driven by factors such as population growth, low interest rates, and increasing demand for housing.

One of the key trends in the Real Estate industry is the shift towards digitalization and technology adoption. This trend is particularly beneficial for new players like HomeHorizon Realty, as it allows for more efficient operations, better customer service, and increased market reach. With the rise of online platforms and virtual tours, HomeHorizon Realty can showcase properties to potential buyers more effectively, ultimately driving sales and revenue growth.

Another trend that bodes well for HomeHorizon Realty is the increasing focus on sustainability and energy efficiency in real estate development. As more customers prioritize eco-friendly features and green building practices, HomeHorizon Realty can differentiate itself by offering properties that align with these preferences. By staying ahead of these trends and incorporating sustainable practices into its business model, HomeHorizon Realty can attract a broader customer base and establish itself as a leader in the Tampa real estate market.


Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

HomeHorizon Realty’s primary target market will include local residents looking to either purchase their first home or upgrade to a larger property due to expanding family needs or lifestyle changes. These individuals or families are seeking a seamless and personalized home buying experience that aligns with their specific needs and budget constraints. The company will tailor its services to guide these customers through the entire process, ensuring that they find a home that perfectly matches their requirements.

Another significant customer segment HomeHorizon Realty will target comprises individuals relocating to Tampa, FL, for work or personal reasons. This group is likely unfamiliar with the local real estate market and will benefit from HomeHorizon Realty’s in-depth knowledge of Tampa’s neighborhoods, schools, and amenities. The firm will also focus on providing these clients with information on the local community and lifestyle to facilitate a smooth transition to their new environment.

In addition to serving buyers, HomeHorizon Realty will also cater to sellers in the Tampa area looking to list their properties. This includes homeowners who are downsizing, relocating, or seeking to capitalize on their investment. HomeHorizon Realty will employ strategic marketing techniques and leverage its network to ensure these properties reach potential buyers effectively, optimizing the selling process for its clients.

Customer Needs

HomeHorizon Realty understands the diverse needs of Tampa residents looking for their dream homes or seeking to sell their properties. Customers can expect comprehensive expert real estate consultancy and advisory, catering to their unique preferences and financial situations. This service ensures clients make informed decisions, whether they’re first-time buyers or seasoned investors.

Aside from offering expert advice, HomeHorizon Realty identifies the importance of a personalized approach. Each client receives tailored solutions that best match their individual requirements and lifestyle aspirations. This level of customization enhances the customer experience, making the process of buying or selling a property as seamless and efficient as possible.

Moreover, HomeHorizon Realty recognizes the value of having an in-depth understanding of the Tampa real estate market. Clients can rely on the firm to provide up-to-date information on market trends, property values, and investment opportunities. This empowers them to make strategic decisions, whether they’re expanding their investment portfolio or finding their forever home.


Competitive Analysis

HomeHorizon Realty’s competitors include the following companies:

Sanchez & Co. specializes in residential real estate services, catering primarily to buyers and sellers within the Tampa Bay area. Their services encompass property listings, buyer representation, market analysis, and property management. With competitive pricing strategies, they offer tailored service packages designed to meet various budgetary requirements. Their key strengths lie in personalized customer service and a deep understanding of the Tampa real estate market. However, their geographic focus is relatively narrow, and their marketing reach might not be as extensive as larger firms.

McBride Kelly & Associates offers a broad spectrum of real estate services, including residential sales, commercial real estate transactions, and property management services. This diversity allows them to serve a wide range of customers, from individual homebuyers and sellers to investors and businesses looking for commercial spaces. They operate across multiple locations within Florida, providing them with a broad geographical footprint and enabling them to cater to a diverse clientele. Key strengths include their comprehensive service offering and extensive market coverage. A potential weakness is the complexity of managing a wide array of services, which could impact the personalized attention they can provide to individual clients.

SI Real Estate Tampa Bay focuses on providing a holistic approach to real estate transactions, integrating services like relocation assistance, investment consultancy, and international real estate services. Their pricing model is designed to offer competitive rates while ensuring high service quality, appealing to both domestic and international clients. They generate significant revenue from their niche in catering to international buyers and investors interested in the Tampa Bay area. Their strengths include a strong online presence and expertise in the international market. However, their specialized focus might limit their appeal to a broader domestic audience lacking international interests.

Competitive Advantages

At HomeHorizon Realty, we understand the unique needs of our clients in the real estate market. Our commitment to providing superior real estate consultancy and advisory services sets us apart from the competition. By focusing on personalized strategies tailored to each client’s specific goals, we ensure a more effective and satisfying buying or selling experience. Our team of experienced professionals possesses deep local market knowledge, empowering us to offer insights and advice that truly make a difference. This expertise, combined with our dedication to service excellence, means clients can expect better outcomes and a smoother process at an affordable rate.

In addition to our top-notch consultancy services, we leverage the latest technology to streamline the real estate transaction process. This includes advanced property search tools, virtual tours, and an efficient, secure document handling system, all designed to save our clients time and reduce stress. Furthermore, our strong network of industry connections, from financial service providers to home inspection companies, enables us to guide our clients through every step of the real estate journey with confidence. These competitive advantages ensure that HomeHorizon Realty is not just a choice but the best choice for those seeking comprehensive support in the Tampa real estate market.

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Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

HomeHorizon Realty offers a comprehensive suite of real estate services catered to meet the diverse needs of property buyers, sellers, and investors in the vibrant Tampa, FL real estate market. With a focus on customer satisfaction and leveraging the latest market insights, HomeHorizon Realty ensures that clients receive the best possible service at competitive prices.

For those looking to buy or sell property, HomeHorizon Realty provides expert guidance through the property buying and selling process. The average selling price for this service is typically a commission based on the sale price of the property, usually around 3% for buyers and 3% for sellers. This ensures that clients have access to a seamless buying or selling experience, backed by professional advice and negotiation skills to secure the best deal.

Understanding the complexities of property management, HomeHorizon Realty offers comprehensive property management services. These services are designed to alleviate the burden from property owners, ensuring that their investments are well-maintained and yield optimal returns. The pricing structure for property management services is generally a percentage of the monthly rental income, averaging between 8% to 10%. This includes tenant screening, maintenance, rent collection, and financial reporting.

For clients interested in real estate investment, HomeHorizon Realty provides specialized real estate investment consulting. This service is aimed at helping clients identify lucrative investment opportunities, analyze market trends, and develop strategies to maximize returns. The consulting fees are typically project-based, with average prices ranging from $1,500 to $5,000, depending on the complexity and scope of the investment plan.

HomeHorizon Realty also delves into real estate development, offering expertise in the planning, execution, and marketing of real estate projects. Whether it’s residential, commercial, or mixed-use developments, clients can expect comprehensive support throughout the development process. The pricing for these services is highly customized, based on the project size and requirements, usually involving both fixed fees and a percentage of the project cost.

Last but not least, HomeHorizon Realty provides real estate consultancy and advisory services, tailored to meet the specific needs of each client. Whether it’s market analysis, property valuation, or strategic planning, clients can rely on informed advice grounded in current market dynamics. Fees for consultancy and advisory services are often charged on an hourly basis or as a fixed project fee, with prices typically ranging from $100 to $300 per hour or $2,000 to $10,000 per project.

HomeHorizon Realty prides itself on offering a diverse range of real estate services designed to cater to the needs of the Tampa, FL community. With a commitment to excellence and a deep understanding of the local market, HomeHorizon Realty stands ready to assist clients in achieving their real estate goals.

Promotions Plan

HomeHorizon Realty employs a dynamic blend of promotional methods to attract customers in the competitive Tampa, FL real estate market. At the forefront of these methods is a comprehensive online marketing strategy. This strategy encompasses the use of social media platforms, such as Facebook, Instagram, and LinkedIn, to engage with potential buyers and sellers. Through these channels, HomeHorizon Realty will post regular updates, listings, and valuable content that appeals to its target audience, building a community and establishing a strong online presence.

In addition to social media, HomeHorizon Realty will leverage search engine optimization (SEO) to increase the visibility of its website in search engine results. By optimizing content with relevant keywords related to Tampa real estate, the company expects to attract more organic traffic to its site, converting visitors into leads. Email marketing campaigns will also play a crucial role, providing subscribers with insightful market analyses, property listings, and company updates, thus keeping HomeHorizon Realty top of mind for when decisions are made.

However, HomeHorizon Realty recognizes the importance of integrating traditional marketing methods with its online efforts. Local networking events and open houses will allow the company to establish a personal connection with potential clients, offering an opportunity to showcase properties directly and answer any questions in real-time. Additionally, partnerships with local businesses and community organizations will enhance HomeHorizon Realty’s visibility and reputation within the Tampa area.

To further amplify its reach, HomeHorizon Realty will invest in targeted advertising campaigns. Utilizing platforms like Google Ads and Facebook Ads allows the company to reach potential clients actively searching for real estate services in Tampa. By targeting specific demographics, interests, and behaviors, HomeHorizon Realty expects to maximize its advertising efficiency and attract high-quality leads.

Lastly, HomeHorizon Realty acknowledges the power of customer testimonials and word-of-mouth referrals. Encouraging satisfied clients to share their positive experiences will serve as a powerful endorsement, attracting new customers and reinforcing the company’s commitment to excellence in the Tampa real estate market.

In essence, HomeHorizon Realty employs a multi-faceted promotional strategy that combines the strengths of online marketing with traditional methods and personal interaction. This approach will not only attract customers but also build a lasting relationship with them, ensuring HomeHorizon Realty’s success in the Tampa real estate scene.


Operations Plan

Our Operations Plan details:

  1. The key day-to-day processes that our business performs to serve our customers
  2. The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of HomeHorizon Realty, there are several key day-to-day operational processes that we will perform.

  • Market Analysis: We continuously monitor the Tampa real estate market for trends, pricing, and demand to provide clients with the most current and actionable information.
  • Property Listings Management: We diligently update and maintain property listings on multiple platforms, ensuring they are accurate, compelling, and reach the widest possible audience.
  • Client Communication: We prioritize prompt and clear communication with both buyers and sellers, scheduling regular updates, feedback sessions, and meetings to keep all parties informed and engaged.
  • Networking: We actively network with other real estate professionals, including agents, brokers, and service providers, to create partnerships that benefit our clients and enhance our listings’ exposure.
  • Property Showings: We efficiently organize and conduct property showings, open houses, and virtual tours, accommodating the schedules of both buyers and sellers to maximize the opportunities for property exposure.
  • Transaction Management: We expertly manage the entire transaction process, from offer to closing, ensuring all paperwork is correctly completed, deadlines are met, and the process moves forward smoothly.
  • Marketing and Advertising: We implement targeted marketing and advertising strategies, including social media, online real estate platforms, and local advertising, to promote properties and attract potential buyers.
  • Client Feedback and Service Improvement: We actively seek feedback from our clients to continuously improve our services, tailoring our approach to meet the evolving needs and expectations of the Tampa real estate market.
  • Compliance and Legal Updates: We stay informed on all local, state, and federal real estate regulations and compliance requirements, ensuring our practices are up to date and legally sound.
  • Education and Training: We invest in ongoing education and training for our team to ensure they possess the latest knowledge and skills in real estate practice, technology, and customer service.


HomeHorizon Realty expects to complete the following milestones in the coming months in order to ensure its success:

  • Launch Our Real Estate Business: Establishing a legal business entity, setting up an office in Tampa, FL, and launching our website and social media presence to start operations.
  • Obtain Real Estate Brokerage License: Ensuring all legal requirements are met and obtaining the necessary license to operate as a real estate brokerage in Florida.
  • Build a Network of Realtors: Recruiting experienced and novice realtors to join our team, offering them training and support to ensure they can provide excellent service to our clients.
  • Develop Strategic Partnerships: Forming partnerships with mortgage brokers, home inspectors, and other relevant service providers to offer a comprehensive service package to our clients.
  • Implement an Effective Marketing Strategy: Launching targeted marketing campaigns to build brand awareness and attract potential buyers and sellers in the Tampa area.
  • Secure First Listings and Sales: Acquiring our first property listings and closing sales to generate revenue and build our portfolio.
  • Achieve Positive Customer Feedback: Ensuring high levels of customer satisfaction through excellent service delivery, leading to positive reviews and referrals, which are crucial for our reputation in the local market.
  • Get to $15,000/Month in Revenue: Reaching this significant financial milestone to demonstrate the viability of our business model and support further growth and expansion strategies.
  • Expand Market Reach: Broadening our service offerings to include rental and property management services to cater to a larger segment of the market.
  • Establish a Robust Online Presence: Developing a strong online presence through SEO, content marketing, and social media engagement to become a go-to resource for real estate inquiries in Tampa, FL.


Management Team

HomeHorizon Realty management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Isaac Gutierrez, CEO

With an impressive track record in the real estate industry, Isaac Gutierrez brings a wealth of knowledge and experience to HomeHorizon Realty. His previous venture, a real estate business, was a testament to his leadership and strategic planning abilities. Isaac’s entrepreneurial spirit and understanding of the real estate market dynamics make him a pivotal figure in guiding HomeHorizon Realty towards its goal of becoming a leader in the market. His ability to navigate the complexities of real estate investments and his visionary approach in adopting innovative strategies are vital assets that will drive the company towards achieving lasting success.


Financial Plan

HomeHorizon Realty requires significant investment to achieve our growth objectives and solidify our position in the market. Our financial plan outlines the necessary funding to support our operational milestones, marketing strategies, and service expansion. This investment will enable us to build a strong foundation, attract and retain clients, and achieve a sustainable revenue stream, ensuring our long-term viability and success in the competitive real estate industry.


Financial Statements

Balance Sheet

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Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]


Real Estate Business Plan Example PDF

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