Sample Dispensary Business Plan

Written by Dave Lavinsky

Dispensary Business Plan Template

Writing a business plan is a crucial step in starting a dispensary. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring dispensary business owners, having access to a sample dispensary business plan can be especially helpful in providing direction and gaining insight into how to draft their own dispensary business plan.

Having a thorough business plan in place is critical for any successful dispensary venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A dispensary business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.
The dispensary business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your dispensary as Growthink’s Ultimate Dispensary Business Plan Template, but it can help you write a dispensary business plan of your own.


Dispensary Business Plan Example – HerbHarbor Wellness

Table of Contents

  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Customer Analysis
  5. Competitive Analysis
  6. Marketing Plan
  7. Operations Plan
  8. Management Team
  9. Financial Plan


Executive Summary

At HerbHarbor Wellness, based in the heart of a bustling city, we have established ourselves as a premier destination for wellness through the therapeutic potential of cannabis. Our mission is to empower individuals to lead healthier lives by offering a diverse range of high-quality cannabis products, tailored to meet various health and wellness needs. Our comprehensive offerings include everything from pain relief solutions to wellness and lifestyle products, catering to a broad audience seeking natural, effective alternatives. Our dedication to quality, customer education, and community involvement positions us as not just a retailer but a valuable resource and advocate in the wellness space.

Our success can be attributed to a few key factors and notable accomplishments. First, our unwavering commitment to product quality and an extensive selection ensures that we meet the diverse needs of our customers, setting us apart in a competitive market. We’ve also made significant strides in our marketing strategies, particularly in leveraging social media and community engagement, to build a strong, loyal customer base. Additionally, our strategic location and the development of an inviting, professional retail environment have played crucial roles in our growth. These elements, combined with our knowledgeable and passionate team, underscore our promising trajectory within the wellness industry.

The cannabis industry is experiencing rapid growth, driven by increasing legalization and shifting public perceptions around cannabis use for medical and recreational purposes. This growth is underpinned by a growing body of research highlighting the therapeutic benefits of cannabis, expanding its acceptance in mainstream wellness communities. The market is becoming increasingly segmented, with a demand for a wide range of cannabis-based products targeting specific health and wellness needs. However, the industry also faces regulatory complexities and intense competition. Success in this evolving landscape requires a keen understanding of consumer trends, regulatory requirements, and strategic differentiation.

Our target customers are diverse, ranging from individuals seeking alternative treatments for chronic conditions to those interested in wellness and lifestyle enhancement through cannabis. This includes both experienced cannabis users and newcomers, attracted by the therapeutic potential and our educational approach. Our market research indicates a significant segment of our customer base values quality, safety, and informed guidance when selecting cannabis products. By catering to these preferences, we aim to build a trusted brand that resonates with a broad spectrum of individuals looking for natural, effective wellness solutions.

Top Competitors:

  • GreenGlow Wellness
  • CannaCare Health
  • LeafLine Labs

Our competitive edge lies in our focus on quality and variety. Unlike our competitors, we invest extensively in quality control and product development to ensure superior cannabis products. Our diverse product range caters to all customer needs, from novices to connoisseurs, establishing us as a leader in the market. This approach has garnered a loyal customer base that appreciates our commitment to excellence and variety.

Our product range is carefully curated to include a wide selection of cannabis strains, edibles, tinctures, topicals, and concentrates, catering to both medical and recreational users. Pricing strategies are competitive, reflecting the quality and uniqueness of our offerings while ensuring accessibility for a broad customer base. Our promotions plan is multifaceted, leveraging social media, email marketing, and community events to engage with our audience. Special emphasis is placed on educational content to demystify cannabis use and highlight its benefits, positioning us as a trusted authority in the wellness space.

Key operational processes include rigorous inventory management, compliance with legal standards, high-quality customer service, and efficient order fulfillment. We are committed to maintaining a clean and organized retail environment, implementing robust security measures, and managing financial health through meticulous tracking and forecasting. Staff management and training are critical to our operations, ensuring a knowledgeable team that can provide exceptional service. Our milestones include expanding our product range, enhancing our online presence, and opening additional retail locations to increase accessibility to our products and services.

Our management team comprises individuals with extensive experience in the cannabis, retail, and wellness industries. This blend of expertise ensures a comprehensive approach to business operations, product selection, and customer service. Our leaders are committed to fostering a culture of innovation, quality, and customer-centricity. With a shared vision for the potential of cannabis in wellness, our team is poised to steer HerbHarbor Wellness towards sustained growth and success.


Company Overview

Welcome to HerbHarbor Wellness, a newly established dispensary proudly serving the community of Nashville, TN. As a local dispensary, we’ve identified a significant gap in the market – the lack of high-quality, local dispensaries. Our mission is to fill this gap by providing our customers with an unparalleled selection of cannabis products and services, all while fostering a welcoming and knowledgeable community around our brand.

At HerbHarbor Wellness, our product lineup is curated to cater to a wide range of preferences and needs. Our selection includes premium Flower/Bud, a variety of Edibles, potent Concentrates, soothing Topicals, and convenient Vape Cartridges. Each category has been carefully selected to ensure we offer the best quality and variety available in Nashville, TN. Our commitment to quality extends to every aspect of our business, ensuring that every visit to our dispensary is a memorable and satisfying experience.

Located in the heart of Nashville, TN, HerbHarbor Wellness is positioned to serve our community with ease and convenience. Our location was chosen with our customers in mind, ensuring that access to our high-quality cannabis products and services is never more than a short drive away. We are more than just a dispensary; we aim to be a cornerstone of the Nashville cannabis community.

HerbHarbor Wellness is uniquely qualified to succeed for several reasons. Firstly, our founder brings invaluable experience from successfully running a previous dispensary. This experience has laid a solid foundation for understanding the needs and preferences of our customers. Secondly, we pride ourselves on crafting better cannabis products than our competitors, offering more varieties to ensure a rich and diverse selection. These strengths position us as a leader in the Nashville cannabis market.

Since our founding on January 5, 2024, as a C Corporation, we have achieved several key milestones that underscore our commitment to establishing a strong presence in the market. These accomplishments include the creation of our distinctive logo, the development of our unique company name, and securing an ideal location for our dispensary. Each achievement marks a step forward in our journey to becoming the go-to cannabis dispensary in Nashville, TN.


Industry Analysis

The Dispensary industry in the United States is currently experiencing significant growth and is poised for even more expansion in the coming years. With the legalization of medical and recreational marijuana in many states, the market has seen a substantial increase in demand. According to a recent report by Grand View Research, the US Dispensary market was valued at $13.6 billion in 2019 and is expected to reach $33.4 billion by 2027, growing at a compound annual growth rate (CAGR) of 14.3%.

One of the key trends in the Dispensary industry is the increasing acceptance and mainstream adoption of cannabis products for both medical and recreational purposes. This shift in public perception has led to a surge in demand for dispensaries across the country, especially in states where marijuana has been legalized. This trend bodes well for HerbHarbor Wellness, a new dispensary serving customers in Nashville, TN. As more people become open to the idea of using cannabis for various health and wellness benefits, the market potential for HerbHarbor Wellness is significant.

Another trend in the Dispensary industry is the growing popularity of CBD (cannabidiol) products. CBD, a non-psychoactive compound found in cannabis, has gained traction for its potential therapeutic properties. As consumers seek natural alternatives for managing pain, anxiety, and other health conditions, CBD products have become increasingly sought after. HerbHarbor Wellness can capitalize on this trend by offering a wide range of high-quality CBD products, catering to the growing demand and attracting a diverse customer base.


Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

HerbHarbor Wellness will target a diverse range of customer segments, with a primary focus on local residents of Nashville, TN. These individuals are likely to seek wellness and recreational products that align with their lifestyle and health needs. The dispensary will tailor its offerings and marketing strategies to meet the expectations and preferences of this community, establishing a loyal customer base within the locality.

In addition to local residents, HerbHarbor Wellness will also attract tourists and visitors to Nashville who are interested in exploring the wellness and recreational benefits of cannabis. The dispensary’s strategic location and its emphasis on creating a welcoming and informative environment will make it a go-to destination for those wanting to experience what Nashville has to offer in terms of cannabis culture and products. This segment will contribute to the dispensary’s growth and reputation beyond its immediate local customer base.

Furthermore, HerbHarbor Wellness will target individuals seeking alternative health and wellness options. This includes customers with medical conditions that may benefit from cannabis-based treatments, as well as wellness enthusiasts looking for natural remedies and supplements. The dispensary will offer a range of products and personalized consultations to cater to the specific needs and preferences of these customers, ensuring a comprehensive and satisfying experience for all who visit.

Customer Needs

HerbHarbor Wellness meets the critical need for high-quality products for residents in the area who prioritize purity and efficacy in their wellness solutions. Customers can trust in the premium grade of the offerings, ensuring they receive the utmost benefit from their purchases. This commitment to excellence positions HerbHarbor Wellness as a trusted source for those who do not compromise on quality.

In addition to providing high-quality products, HerbHarbor Wellness understands the importance of knowledgeable staff in enhancing the customer experience. Patrons can expect personalized guidance and expert advice on product selection and usage. This level of service ensures that each customer finds the right products to meet their individual needs and preferences, fostering a loyal customer base that feels supported and understood.

HerbHarbor Wellness also recognizes the need for a welcoming and safe environment where customers can explore wellness options without judgment. The dispensary is designed to be inviting and comfortable, encouraging customers to learn and ask questions freely. This approach not only demystifies the purchasing process but also contributes to the overall well-being and satisfaction of the community it serves.


Competitive Analysis

HerbHarbor Wellness’s competitors include the following companies:

Pressure Smoke & Vape Shop offers a wide range of products, including e-cigarettes, vape juices, and smoking accessories. Their price points cater to both budget-conscious and premium customers. The shop operates primarily in the Nashville area, targeting customers interested in smoking and vaping alternatives. Pressure Smoke & Vape Shop’s key strengths include a comprehensive selection of vaping products and knowledgeable staff. However, their focus on smoking and vaping products can be a limitation for customers seeking a broader range of wellness options.

Buds & Brews specializes in offering CBD-infused beverages and edibles. Their products are priced to appeal to middle and upper-middle-class consumers looking for health and wellness alternatives. Buds & Brews serves customers in the Nashville region, emphasizing quality and the health benefits of their offerings. A significant strength of Buds & Brews is their unique product line, which combines the growing interest in CBD with the convenience of consumable products. On the downside, their niche focus might limit their appeal to a broader audience that is interested in a wider range of cannabis-related products.

The Holistic Connection – Antioch operates as a holistic wellness center that offers a variety of cannabis products, including flowers, edibles, and tinctures. They aim to cater to a wide range of customers with varied price sensitivities. Located in the Antioch area, they focus on providing holistic wellness solutions to the Nashville community. The Holistic Connection’s strengths lie in their diverse product offerings and emphasis on holistic health. However, their weakness may come from the challenge of differentiating themselves within a competitive market that has a growing number of dispensaries focusing on holistic wellness.

Competitive Advantages

At HerbHarbor Wellness, our competitive edge stems from our unparalleled commitment to quality and variety in the cannabis industry. We pride ourselves on crafting better cannabis products than our competition, a claim backed by rigorous quality control and innovative product development. Our team of experts meticulously selects strains and employs state-of-the-art cultivation and extraction methods to ensure that every product meets our high standards. This dedication to excellence not only sets us apart but also ensures that our customers can expect a superior experience with every purchase.

Moreover, our extensive variety of cannabis products further solidifies our position as a leader in the market. Understanding that our customers have diverse needs and preferences, we have curated a wide range of options to cater to everyone. From unique strains of flower to an expansive selection of edibles, tinctures, topicals, and concentrates, our assortment is designed to offer something for both novices and connoisseurs alike. This commitment to providing a broad selection, coupled with our expertise in product quality, makes us a go-to destination for those seeking the best in cannabis wellness solutions.

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Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

HerbHarbor Wellness offers a comprehensive selection of cannabis products catering to the diverse needs of its customers. Each product category is carefully selected to ensure quality, efficacy, and satisfaction. From the casual user to the connoisseur, HerbHarbor Wellness provides a range of options to suit every preference and requirement.

At the forefront of their offerings is the Flower/Bud segment. Recognized for its purity and variety, the flower selection at HerbHarbor Wellness includes a wide range of strains, each with its unique properties and effects. Customers can expect to find sativa, indica, and hybrid strains, catering to various tastes and desired experiences. The average selling price for their premium flower/bud products is around $10-$15 per gram, offering an accessible entry point for quality cannabis.

Edibles are another popular choice among HerbHarbor Wellness customers. Offering a discreet and convenient way to consume cannabis, the edibles range includes gummies, chocolates, and baked goods, among others. Each product is precisely dosed for consistent and reliable effects, making them perfect for both new and experienced users. The average price for edibles is approximately $20-$30 per package, depending on the product type and THC content.

For those seeking potency and purity, Concentrates are the go-to option at HerbHarbor Wellness. This category includes products like shatter, wax, and oils, known for their high THC levels and concentrated cannabis experience. Concentrates are ideal for experienced users looking for a more intense effect. Prices for concentrates typically range from $30-$50 per gram, reflecting their high potency and quality.

Topicals represent a unique offering within the HerbHarbor Wellness product lineup. These products, including creams, balms, and lotions, are infused with cannabis and designed for external application. They are particularly favored for their therapeutic benefits, such as pain relief and inflammation reduction, without the psychoactive effects. Customers can purchase topicals for an average price of $25-$45 per item, depending on the formulation and size.

Lastly, Vape Cartridges have emerged as a preferred choice for many cannabis users, due to their convenience and discreetness. HerbHarbor Wellness offers a variety of vape cartridges, filled with high-quality cannabis oil available in several strains and flavors. These cartridges fit most standard vape pens, making them a versatile option for on-the-go consumption. The average selling price for vape cartridges is around $35-$60 each, varying by potency and brand.

In conclusion, HerbHarbor Wellness prides itself on offering a wide range of cannabis products at competitive prices. Whether customers are looking for flower, edibles, concentrates, topicals, or vape cartridges, they can find high-quality options tailored to their needs. With a focus on customer satisfaction and product excellence, HerbHarbor Wellness stands as a premier destination for cannabis enthusiasts in Nashville, TN.

Promotions Plan

HerbHarbor Wellness understands the importance of a strong promotional strategy to attract and retain customers in the competitive Nashville market. With a focus on health and wellness, this dispensary will implement a variety of promotional methods to ensure visibility and engagement with its target audience. Central to its strategy is online marketing, complemented by other innovative promotional tactics designed to create a comprehensive outreach plan.

Online marketing will serve as the backbone of HerbHarbor Wellness’s promotional efforts. The dispensary will leverage social media platforms to engage with customers, share educational content, and promote products and special offers. Instagram, Facebook, and Twitter will become vital tools in building a community around the brand. Additionally, HerbHarbor Wellness will optimize its website for search engines to improve visibility and attract organic traffic. Email marketing campaigns will also play a crucial role in keeping subscribers informed about the latest products, promotions, and wellness tips, turning occasional visitors into loyal customers.

Beyond online marketing, HerbHarbor Wellness will implement a range of other promotional methods. In-store events and workshops on wellness and the benefits of cannabis will establish the dispensary as a thought leader in the community and drive foot traffic. Collaborations with local businesses and influencers will expand reach and build trust within the Nashville area. To incentivize first-time and repeat visits, the dispensary will offer loyalty programs and special discounts, creating a value proposition that is hard to resist.

Understanding the power of word-of-mouth, HerbHarbor Wellness will encourage satisfied customers to share their experiences through a referral program. This program will reward both the referrer and the new customer, fostering a community of advocates for the brand. Additionally, targeted advertising in local publications and on relevant websites will ensure that HerbHarbor Wellness remains top of mind for potential customers seeking wellness solutions.

By integrating these promotional methods, HerbHarbor Wellness expects to not only attract customers but also to create a loyal community around its brand. The dispensary is committed to providing exceptional customer experiences, quality products, and engaging content that resonates with its audience. Through a mix of online marketing and creative offline tactics, HerbHarbor Wellness will establish itself as a premier destination for wellness enthusiasts in Nashville, TN.


Operations Plan

Our Operations Plan details:

  1. The key day-to-day processes that our business performs to serve our customers
  2. The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of HerbHarbor Wellness, there are several key day-to-day operational processes that we will perform.

  • Inventory Management: We continuously monitor stock levels to ensure we have a full range of products available. This includes conducting daily inventory checks and using software to track sales trends and inventory needs.
  • Compliance and Legal Adherence: We stay updated on local and state laws regarding cannabis sales and ensure all products meet testing and packaging regulations. This includes regular staff training on compliance matters.
  • Customer Service: We provide high-quality customer service, including product education and recommendations, to ensure a positive shopping experience. This involves training staff in customer engagement and product knowledge.
  • Order Fulfillment: We efficiently process in-store and online orders, ensuring accuracy and timely handling. This includes organizing products for quick retrieval and managing delivery logistics for online sales.
  • Sales and Promotion: We actively promote products through various channels, including social media, in-store displays, and community events. This involves creating engaging content and offers to attract and retain customers.
  • Cleanliness and Organization: We maintain a clean and organized store environment to ensure a pleasant shopping experience. This includes regular cleaning schedules and organizing products for easy access and attractive presentation.
  • Security Measures: We implement robust security measures to protect our products, staff, and customers. This includes surveillance systems, secure product storage, and employee training on security protocols.
  • Financial Management: We conduct daily financial activities, including sales tracking, expense monitoring, and revenue forecasting. This helps in making informed decisions and ensuring the financial health of the business.
  • Staff Management: We manage staff schedules, training, and performance to ensure we have a knowledgeable and motivated team. This includes regular team meetings and performance evaluations.
  • Quality Control: We conduct regular quality checks on our products to ensure they meet our standards and customer expectations. This involves sampling products and reviewing supplier quality.


HerbHarbor Wellness expects to complete the following milestones in the coming months in order to ensure its success:

  • Securing the Appropriate Licenses and Permits: Ensuring that all the necessary legal documents, including state and city licenses to operate a dispensary in Nashville, TN, are acquired. This also includes compliance with the Tennessee Department of Health regulations.
  • Finalizing the Location and Lease Agreement: Identifying and securing a strategic location that complies with local zoning laws for dispensaries, finalizing the lease agreement, and ensuring the site is accessible and visible to the target market.
  • Building Out and Equipping the Dispensary: Completing the interior build-out of the dispensary according to the planned layout that enhances customer experience, while also investing in security measures. Procuring and setting up all necessary equipment and technology for operations.
  • Securing Product Supply and Establishing Vendor Relationships: Forming partnerships with reputable growers and product manufacturers to ensure a consistent and high-quality supply of cannabis products. This includes negotiating terms that favor the sustainability of HerbHarbor Wellness.
  • Hiring and Training Staff: Recruiting a knowledgeable and customer-friendly team, including budtenders, security personnel, and management staff. Implementing a comprehensive training program that emphasizes product knowledge, customer service, and compliance with legal requirements.
  • Launch Our Dispensary: Officially opening HerbHarbor Wellness to the public with a well-coordinated marketing campaign that utilizes social media, local advertising, and community engagement to generate buzz and attract customers.
  • Implementing a Customer Loyalty Program: Developing and launching a loyalty program that rewards repeat customers, encourages word-of-mouth referrals, and enhances customer retention rates.
  • Reaching $15,000/Month in Revenue: Focusing on sales strategies and customer satisfaction to steadily increase revenue, aiming to reach at least $15,000 in monthly sales. This will involve monitoring financial performance closely and adjusting operations as necessary to improve profitability.
  • Compliance and Legal Monitoring: Regularly reviewing and updating operational practices to remain in full compliance with state and local regulations. This includes staying informed about changes in cannabis laws and adjusting business practices accordingly.
  • Evaluating Expansion Opportunities: After establishing a strong foothold in the local market, begin assessing the feasibility of expansion, either through opening additional locations in other areas or expanding the product line to include new and innovative cannabis products and accessories.


Management Team

HerbHarbor Wellness management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Elijah Walker, CEO

Elijah Walker brings a wealth of experience to HerbHarbor Wellness, marked by a proven track record of success in the cannabis industry. As the former operator of a thriving dispensary, Walker has demonstrated a keen ability to navigate the complex landscape of cannabis retail. His leadership skills, combined with an in-depth understanding of market dynamics, regulatory compliance, and consumer preferences, make him uniquely qualified to steer HerbHarbor Wellness toward achieving its goals. Walker’s entrepreneurial spirit and forward-thinking approach are expected to drive innovation and sustainable growth for the company.


Financial Plan

To achieve our growth goals, we require significant investment in inventory expansion, marketing efforts, and operational enhancements. This funding will support the broadening of our product range, development of educational materials, and scaling of our operations to meet increasing customer demand. Our financial strategy focuses on maximizing return on investment while ensuring the long-term sustainability and profitability of our business.


Financial Statements

Balance Sheet

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Income Statement

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Cash Flow Statement

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Dispensary Business Plan Example PDF

Download our Dispensary Business Plan PDF here. This is a free dispensary business plan example to help you get started on your own dispensary plan.

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