Sample Assisted Living Business Plan

Written by Dave Lavinsky

sample assisted living business plan

Writing a business plan is a crucial step in starting an assisted living business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring assisted living facility business owners, having access to a sample assisted living business plan can be especially helpful in providing direction and gaining insight into how to draft their own assisted living business plan.

Having a thorough business plan in place is critical for any successful assisted living venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. An assisted living facility business plan template example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.
The assisted living business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your assisted living business as Growthink’s Ultimate Assisted Living Business Plan Template, but it can help you write an assisted living business plan of your own.


Assisted Living Business Plan Example – SilverCare Haven

Table of Contents

  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Customer Analysis
  5. Competitive Analysis
  6. Marketing Plan
  7. Operations Plan
  8. Management Team
  9. Financial Plan


Executive Summary

At SilverCare Haven, we are dedicated to providing high-quality assisted living services, focusing on personalized care for the elderly in our modern facility located in the heart of a peaceful community. Our mission is to create a nurturing and supportive environment where our residents can enjoy a high standard of living, with access to 24-hour care and a wide range of amenities designed to promote their health, well-being, and happiness. Our team is committed to upholding the highest standards of care, ensuring every resident feels at home in our welcoming and secure setting.

Our success is driven by our commitment to excellence in elder care, a highly skilled and compassionate team, and our state-of-the-art facility that provides a comfortable and engaging environment for our residents. To date, we have achieved significant milestones, including obtaining all necessary licenses and accreditations, surpassing our initial enrollment targets, and establishing strong relationships with local healthcare providers. These accomplishments underscore our dedication to providing exceptional care and support to our residents and their families.

The assisted living industry has shown steady growth due to an aging population and increasing demand for elder care services. Market trends indicate a shift towards facilities that offer a higher quality of life and personalized care plans. Factors such as advancements in healthcare technology and changing family dynamics also play a significant role in shaping the industry, highlighting the importance of adaptable and high-quality care solutions like those offered by SilverCare Haven.

Our primary customers are seniors who require assistance with daily activities but wish to maintain a level of independence, and their families looking for a trustworthy and caring environment for their loved ones. We cater to individuals seeking a high standard of living with access to personalized care, a vibrant community, and a wide range of amenities. Understanding the diverse needs and preferences of our residents, we tailor our services to ensure each individual feels valued, supported, and part of our community.

Top competitors include local assisted living facilities and national chains with a presence in our area. While these competitors offer similar services, SilverCare Haven differentiates itself through a personalized approach to care, modern facilities, and a strong emphasis on creating a community atmosphere. Our competitive advantages lie in our commitment to exceeding industry standards, our innovative resident engagement programs, and our flexible care plans tailored to the individual needs of our residents.

Our marketing strategy focuses on highlighting our unique selling propositions, such as personalized care plans, a modern facility, and a vibrant community atmosphere. We offer a range of services at competitive pricing to meet the needs of our residents, including various accommodation options, health and wellness programs, and leisure activities. Our promotions plan includes targeted advertising in local media, community outreach programs, and partnerships with healthcare providers to increase our visibility and attract potential residents and their families to SilverCare Haven.

SilverCare Haven’s operations are centered around ensuring the highest quality of resident care and facility management. Key operational processes include daily health and wellness checks, personalized care management, meal preparation according to dietary needs, and regular facility maintenance. We are committed to staff training and development, compliance with regulations, and engaging our residents through varied activities. Our milestones include achieving full occupancy, expanding our services, and continuously improving our care and facilities to meet and exceed our residents’ expectations.

Our management team brings together seasoned professionals with extensive experience in healthcare, elder care, and business management. Led by a CEO with a strong background in healthcare administration, our team includes experts in clinical care, operations, finance, and community engagement. Together, we are dedicated to the mission of providing exceptional care and creating a supportive and vibrant community for our residents at SilverCare Haven.

To achieve our growth goals and continue providing exceptional care to our residents, SilverCare Haven requires significant funding. This capital will be allocated towards expanding our facility, enhancing our services, and investing in state-of-the-art healthcare technology. Our financial strategy is designed to ensure the long-term sustainability and success of our operation, enabling us to meet the evolving needs of our residents and their families.


Company Overview

At SilverCare Haven, we are proud to introduce ourselves as a new Assisted Living Facility serving the Los Angeles, CA community. Recognizing the gap in high-quality local assisted living options, we have stepped in to offer a compassionate, professional care environment for those in need. As a local assisted living facility, we are committed to providing personalized care and support to our residents, ensuring they feel at home with us.

Products & Services

Understanding the diverse needs of our residents, we offer a range of services tailored to support both independence and well-being. Our services include Instrumental Activities for Daily Living (IADLs) at $50, designed to assist with managing household tasks and activities beyond personal care. For more personal needs, our Activities of Daily Living (ADLs) service is offered at $35, covering essential care aspects such as bathing, dressing, and mobility. Recognizing the need for specialized care, we also provide Skilled Nursing Care at $130, ensuring those with medical conditions receive the attention and treatment they require.


SilverCare Haven is conveniently located in Los Angeles, CA, making it easily accessible for residents and their families. Our choice of location reflects our commitment to being an integral part of the community we serve, providing a safe, comfortable, and accessible environment for everyone who calls SilverCare Haven home.

Success Factors

Our confidence in the success of SilverCare Haven is built on solid foundations. Our founder brings valuable experience from previously running a successful assisted living facility, ensuring we have the insights and knowledge to meet our residents’ needs. Additionally, our commitment to offering a broader range of assisted living services than our competitors sets us apart, providing our residents with comprehensive support tailored to their individual needs.

History, Legal Structure & Accomplishments to Date

Since our founding on January 3, 2024, SilverCare Haven has made significant strides as a C Corporation. We have achieved key milestones that mark the beginning of our journey to becoming a leading assisted living facility in Los Angeles. Our accomplishments to date include the creation of our logo, the development of our unique company name, and the securing of a prime location for our facility. These achievements are the first steps toward realizing our vision of providing exceptional care and support to our residents.


Industry Analysis

The Assisted Living Facility industry in the United States is currently experiencing significant growth and is expected to continue expanding in the coming years. According to recent market research, the industry has reached a market size of over $80 billion. This substantial market size indicates a strong demand for assisted living services and highlights the potential for businesses in this sector to thrive.

One of the key trends driving the growth in the Assisted Living Facility industry is the aging population in the United States. As the baby boomer generation reaches retirement age, the demand for senior care services, including assisted living, is expected to surge. This demographic shift presents a unique opportunity for SilverCare Haven, a new Assisted Living Facility in Los Angeles, CA, to tap into a growing market and cater to the needs of the elderly population.

Furthermore, there is an increasing preference among seniors and their families for assisted living facilities that offer a range of amenities and personalized care. Modern assisted living facilities are no longer just places for seniors to receive basic care, but they also strive to provide a vibrant and engaging environment. SilverCare Haven, with its focus on delivering exceptional care and creating a nurturing community, is well-positioned to capitalize on this trend and attract customers seeking high-quality assisted living services in the Los Angeles area.


Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

SilverCare Haven will target seniors who are local residents of Los Angeles, CA, seeking a supportive and comfortable environment for their assisted living needs. These customers will typically be looking for high-quality care that provides both independence and assistance in daily activities. The facility will tailor its services to meet the diverse needs of this demographic, ensuring a blend of comfort, care, and community.

In addition to local seniors, SilverCare Haven will also aim to serve the families of these individuals. Recognizing the importance of peace of mind for both the residents and their loved ones, the facility will offer comprehensive care plans that include health monitoring, recreational activities, and personalized support services. This approach will ensure that families are confident in the care their loved ones are receiving, making SilverCare Haven a preferred choice.

Furthermore, SilverCare Haven will target retirees from outside the Los Angeles area who are seeking to relocate to a vibrant, urban environment in their later years. This segment will be attracted to the cultural, entertainment, and medical amenities that Los Angeles has to offer, coupled with the high standard of living and specialized services provided by SilverCare Haven. The facility will make it a priority to integrate these residents into the local community, enhancing their retirement experience.

Customer Needs

At SilverCare Haven, residents can expect top-notch daily living care tailored to their individual needs. The facility ensures that every aspect of daily life, from personal hygiene to medication management, is handled with the utmost attention and care. This comprehensive approach allows residents to maintain their dignity and independence while receiving the support they need.

In addition to basic care needs, SilverCare Haven recognizes the importance of mental and emotional well-being for its residents. A variety of social and recreational activities are available to keep residents engaged and connected with their community. These activities are designed to cater to a wide range of interests, ensuring that there is something for everyone to enjoy and participate in.

Nutrition is another critical area where SilverCare Haven excels. Residents have access to nutritious, chef-prepared meals that cater to specific dietary requirements and preferences. The facility understands that a balanced diet plays a crucial role in the overall health and well-being of its residents, making mealtime both a delicious and nutritious experience.


Competitor Analysis

SilverCare Haven’s competitors include the following companies:

Assisted Living Locators

Assisted Living Locators offers a personalized service that helps families find assisted living facilities, memory care homes, and in-home care services. They focus on matching the individual needs of the client with the right care option, providing a comprehensive assessment of each client’s needs and preferences. They operate across multiple states, with a strong presence in major cities, making them accessible to a wide range of customers. Their services are free to the families they assist, as they receive commissions from the facilities and service providers they partner with. This pricing model can attract a large customer base, but it may also raise concerns about the objectivity of their recommendations. Assisted Living Locators serves a broad customer segment, including seniors and their families seeking assisted living, memory care, and in-home care options. Their key strength lies in their personalized approach and wide network of care options. However, their reliance on commissions could be perceived as a weakness, potentially biasing their recommendations.

Assisted Living Connections

Assisted Living Connections offers similar services, focusing on helping families find assisted living, memory care, and other senior living options in California. They pride themselves on their deep knowledge of the local market and personalized service, including conducting tours and helping with negotiations and paperwork. Their business model is likely similar to Assisted Living Locators, relying on commissions from facilities, which enables them to offer their services to families free of charge. Assisted Living Connections serves primarily the Southern California area, with a focus on Ventura County and Los Angeles County. This geographical focus allows them to offer highly specialized service but may limit their reach compared to competitors with a broader service area. Their strengths include a strong local presence and personalized service, but, like Assisted Living Locators, their commission-based revenue model might raise questions about the impartiality of their advice.

Miracle Mile Manor

Miracle Mile Manor is a direct provider of assisted living services, offering a range of care options from independent living to more intensive support for residents with higher care needs. They are likely to have a fixed pricing model, with fees based on the level of care and services provided. This structure can offer clarity and predictability for families, but may also place their services out of reach for some due to potentially high costs. Located in Los Angeles, Miracle Mile Manor serves customers within the city, catering to a variety of needs including memory care and assisted living. Their key strengths include a comprehensive range of services and the ability to provide a continuum of care as residents’ needs evolve. A potential weakness could be their pricing structure, which, while transparent, could be higher than alternative solutions such as home care or facilities with a la carte pricing options.

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Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

At SilverCare Haven, we understand the importance of providing a supportive and caring environment for our residents. Our comprehensive range of services ensures that every individual receives the personalized care they need to live a comfortable and fulfilling life. We focus on both the physical and emotional well-being of our residents, offering a variety of services tailored to meet their unique needs.

Instrumental Activities for Daily Living (IADLs)

Our Instrumental Activities for Daily Living (IADLs) service is designed to assist residents with daily tasks that are vital for their independence and quality of life. This service includes help with managing medications, preparing meals, housekeeping, managing finances, and shopping for groceries or personal items. We provide this comprehensive service at an average price of $50, ensuring our residents can enjoy a sense of independence while receiving the support they need.

Activities of Daily Living (ADLs)

The Activities of Daily Living (ADLs) service focuses on assisting residents with their basic daily tasks. This includes support with bathing, dressing, grooming, eating, and mobility. Our dedicated staff ensures that every resident receives the compassionate care they need to manage these essential activities comfortably. Priced at an average of $35, this service is fundamental to our commitment to enhancing the daily lives of our residents.

Skilled Nursing Care

For residents who require more specialized medical attention, our Skilled Nursing Care service offers a higher level of support. This service is provided by our team of licensed nurses and includes wound care, administering medications, monitoring vital signs, and coordinating with physicians to manage health conditions. With an average price of $130, our Skilled Nursing Care ensures that residents receive the medical attention and care necessary for their well-being.

At SilverCare Haven, we are dedicated to providing a safe, nurturing, and supportive environment for our residents. Our comprehensive range of services ensures that every individual’s needs are met with the utmost care and professionalism. We are committed to enhancing the quality of life for our residents through personalized support and compassionate care.


Operations Plan

Our Operations Plan details:

  1. The key day-to-day processes that our business performs to serve our customers
  2. The key business milestones that our company expects to accomplish as we grow

Daily Operations:

To ensure the success of SilverCare Haven, there are several key day-to-day operational processes that we will perform.

  • Resident Care Management:
    • Conduct daily health and wellness checks to monitor each resident’s health status.
    • Administer medications as prescribed and manage medication schedules.
    • Provide assistance with daily living activities, such as bathing, dressing, and eating.
  • Meal Preparation and Dietary Planning:
    • Prepare three nutritious meals per day, catering to the dietary restrictions and preferences of each resident.
    • Ensure that meal times are consistent and provide a social atmosphere for residents.
  • Facility Maintenance and Housekeeping:
    • Conduct regular cleaning and maintenance of the facility to ensure a safe and hygienic environment.
    • Manage laundry services for resident’s personal clothing and facility linens.
  • Activity and Engagement Planning:
    • Organize daily activities and events that cater to the interests and abilities of residents to keep them engaged and socially active.
    • Facilitate exercise and physical activity programs to promote resident health and wellbeing.
  • Staff Management:
    • Ensure adequate staffing levels across all shifts to meet the needs of residents.
    • Conduct regular training and development sessions for staff to maintain high levels of care and service.
  • Compliance and Quality Assurance:
    • Adhere to all local, state, and federal regulations governing the operation of assisted living facilities.
    • Implement quality assurance processes to continuously monitor and improve the quality of care and services provided.
  • Communication and Reporting:
    • Maintain open lines of communication with residents and their families regarding health status, care plans, and any concerns.
    • Prepare and review reports on resident care, facility operations, and compliance to ensure transparency and accountability.
  • Financial Management:
    • Monitor and manage the facility’s budget, expenses, and revenue to ensure financial sustainability.
    • Process billing and payments for services provided to residents.

Milestones to Achieve:

SilverCare Haven expects to complete the following milestones in the coming months in order to ensure its success:

  • Obtain Necessary Licensing and Certifications: Secure all required local, state, and federal licenses and certifications to legally operate an assisted living facility in Los Angeles, CA.
    Finalize Facility Location and Infrastructure: Choose an accessible and suitable location, complete the purchase or leasing, and ensure the facility meets all safety, health, and accessibility standards.
  • Build and Equip the Facility: Complete the construction or renovation of the facility to create a safe, comfortable, and inviting environment for residents. This includes furnishing and equipping the facility with medical and recreational amenities.
  • Hire and Train Staff: Recruit, hire, and train a qualified team, including care staff, medical professionals, and administrative personnel, ensuring they meet all regulatory requirements and share the facility’s care philosophy.
  • Develop Operational Policies and Procedures: Establish comprehensive operational procedures, including emergency protocols, resident care standards, and staff protocols to ensure smooth, safe, and efficient facility operation.
  • Launch Marketing and Admissions Campaigns: Implement targeted marketing strategies to build brand awareness and begin the admissions process to attract and enroll residents.
  • Launch Our Assisted Living Facility: Officially open SilverCare Haven for operations, welcoming the first group of residents and ensuring a smooth transition into their new home.
  • Establish Partnerships with Healthcare Providers: Form partnerships with local healthcare providers and hospitals to ensure residents have access to medical care and services as needed.
  • Monitor and Adjust Operational Efficiency: Continuously evaluate and adjust operations, staffing, and services based on resident feedback and operational data to improve quality of care and operational efficiency.
  • Get to $15,000/Month in Revenue: Achieve the financial milestone of generating $15,000 per month in revenue through resident fees and other services, ensuring the facility’s financial stability and success.


Management Team

SilverCare Haven management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Sarah Bennett, CEO

Sarah Bennett’s journey in healthcare management has been marked by a series of successful undertakings, particularly in the realm of assisted living facilities. With a proven track record of leadership and operational excellence, Sarah has demonstrated an exceptional ability to oversee complex operations while maintaining a focus on quality care and regulatory compliance. Her previous experience running an assisted living facility has endowed her with a deep understanding of the unique needs of seniors, as well as the operational intricacies involved in creating a nurturing and supportive environment for them. Sarah’s leadership skills, combined with her passion for enhancing the lives of the elderly, make her an invaluable asset to SilverCare Haven, guiding the organization towards achieving its mission of providing outstanding care and support to its residents.


Financial Plan

To achieve our growth goals and continue providing exceptional care to our residents, SilverCare Haven requires significant funding. This capital will be allocated towards expanding our facility, enhancing our services, and investing in state-of-the-art healthcare technology. Our financial strategy is designed to ensure the long-term sustainability and success of our operation, enabling us to meet the evolving needs of our residents and their families.


Financial Statements

Balance Sheet

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Income Statement

[insert income statement]

Cash Flow Statement

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Assisted Living Business Plan Example PDF

Download our Assisted Living Business Plan PDF here. This is a free assisted living business plan example to help you get started on your own assisted living business plan.

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