How to Start a Lip Gloss Business

Written by Dave Lavinsky

how to start a lip gloss business


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Starting a Lip Gloss business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching and running a successful lip gloss business.

Importantly, a critical step in starting a lip gloss business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here.

9 Steps to Start a Lip Gloss Business

Here are the steps for how to start a lip gloss business:

Step 1 – Learn The Market

The lip gloss industry is very crowded; many brands sell their unique colors and flavors. Unfortunately, getting lost in this crowd can be easy, so you need to learn about your competitors.

You will need a variety of colors and flavors to meet the demands of your customers, so find out what they like from your competition. Then, make a list of the most popular lip glosses sold by your competitors and what makes them unique.

Step 2 – Write a Business Plan

Writing a business plan is vital for any new business venture, but it’s especially crucial in the lip gloss industry.

Your business plan includes your mission statement, which should focus on your specific niche or target audience. In addition, your mission statement should clearly state what makes you unique compared to the lip gloss brands already on the market.

This step is also an opportunity to study your competitors.  Study their history, mission statements, and business plans in order to stay ahead of them when it comes to meeting the demands of your customers.

Step 3 – Find Your Niche

When starting any business, it’s important to find your niche; this is especially true of the lip gloss industry, where there are hundreds of different brands already on the market.

Narrow down your list of competitors to just a handful, then look at what makes each lip gloss brand unique. Next, do some research on social media, online forums, or contact current customers via email to find out what they like about their favorite lip gloss or lipstick brands.

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Step 4 – Find a Supplier

Before you start manufacturing your own lip gloss line, you need to find a supplier.  Contact companies that manufacture lip gloss and ask if they can sell directly to consumers.

Most suppliers will only sell their products in bulk; this means that you won’t be able to order one or two bottles of lip gloss.  However, this shouldn’t be a problem for most small businesses; the cost of lip gloss in bulk is significantly lower than buying several dozen at once.

Step 5 – Start Manufacturing

Now it’s time to start producing your lip gloss. First, contact your supplier and place an order for your lip gloss product in bulk.

Different suppliers will use different types of packaging; find out what your product requires and budget accordingly.  Packaging includes things such as labels, stickers, boxes, and other items that you’ll need to put together your lip glosses.

Step 6 – Market Your Business Online

Now that your lip gloss company is established, it’s time to start marketing it on the web.  Here are a few ideas on how to promote your lip gloss business online:

  1. Create a Website – A company website with an e-commerce section is the best way to sell lip gloss online.  You can even use third-party websites such as Etsy or eBay.
  2. Social Media – Whether you have a Facebook page, Twitter account, or Instagram profile, these are great tools to spread the word about your lip gloss business. Of course, you can also use Facebook ads, but only if you have a solid marketing strategy in place.
  3. Blogging – If you’re an experienced blogger, then this option is perfect for you. Blogs are beneficial because they allow people to find information easily online. Make sure that your blog posts are relevant to your lip gloss business.
  4. Online Forums – Online forums and message boards allow you to communicate directly with customers and even future customers.

Step 7 – Keep Track of Sales and Expenses

Keeping close track of sales and expenses is one of the most important parts of running a business.  At first, this might seem like a chore; however, it will help you stay organized and make informed decisions about your lip gloss line.

Start by creating an Excel spreadsheet where you can list down all your sales by month.  This will help you keep track of your sales growth over time, which will be helpful if you plan to market your lip gloss business online.

Step 8 – Keep Your Customers Happy

Keeping your private label lip gloss business competitive in the market is important, but keeping your customers happy is even more critical.  Respond quickly to customer complaints and concerns about your lip glosses.  

You can also run promotions, contests, or new product offers on social media pages in order to get people excited about your lip gloss company.

Step 9 – Hire Employees (Optional)

Starting your own lip gloss brand might seem like an easy task, but that doesn’t mean you can do it alone.  Depending on the size of your operation, consider hiring additional employees to help you run your lip gloss empire.  This will allow you to focus on other aspects of the business.

While launching your own lip gloss company might seem like a daunting task, following these simple steps will help you cross this milestone easily.  Just remember to research extensively and stay patient during the process.

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How Big is the Lip Gloss Industry?

The lipstick manufacturing industry, which includes lip gloss, lip balm, lip liner, or other lip products, is an ever-growing sector of the beauty industry. According to IBIS World, the US lipstick manufacturing industry reached $4 billion in annual revenue and is expected to grow at a rate of 3.0% over the next 5 years.

What are the Key Segments of the Lipstick Manufacturing Industry?

The lipstick manufacturing industry. It involves a wide variety of people and businesses. The main segments of this industry are as follows:

  1. Lipstick – These manufacturers produce lipstick and liquid lipstick using a variety of raw materials. This segment also includes smaller manufacturers of their own lipstick line.
  2. Lip Balm – These companies specialize in making lip balm, which is a type of beauty product that moisturizes and softens the lips.
  3. Lip Gloss – It involves the manufacturing of lip gloss, another type of beauty product that is typically worn by women. Lipstick and lip balm manufacturers can provide lip gloss as part of their line’s offerings.
  4. Other Lip Products – This segment includes companies that make other types of lip products such as lip pencil and lip liner, among others.


Who are the Key Competitors in the Lip Gloss Market?

There are several key competitors in the lip gloss industry, including:

Large beauty companies

Large beauty companies that sell products across many different categories, such as L’Oreal and Revlon, often have their own lip gloss line. However, they can be considered a competitor because they offer other types of well-known beauty products, such as lipsticks and lip balms.

Smaller beauty companies

Smaller beauty companies that sell just lip glosses or other types of lip products can also be considered competitors because they might be able to target customers who prefer to buy from smaller businesses instead of larger ones.

There are also likely some customers who would rather stick with what they know, so they buy from a familiar brand, such as a large beauty company.

Estheticians and other professionals

Estheticians and other professionals who use lip care products in their business might also be considered competitors because they can influence how consumers select their lip beauty products.


What are the Key Customer Segments in the Lip Gloss Market?

There are likely several key customer segments in the lip gloss market, including:

Beauty conscious individuals

These individuals might purchase lip care products to treat their lips or buy certain lip care products that match their fashion preferences. For example, some people prefer to wear glossy-looking lip colors.

Customers with dry lips

Individuals with dry lips can also be a key customer segment, especially in winter. This is because it is important to use lip care products that can provide relief from weather-related conditions such as dryness.

Wholesale buyers

Some people might even purchase lip glosses or other lip-care products that they can resell at beauty shows or different types of events. This is often the case with individuals who run home-based businesses.

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What are the Typical Startup Costs for a New Lip Gloss Business?

It is important to conduct proper research about the typical set up costs of starting a lip gloss business before you move forward. Some examples of the types of expenses related to starting this type of business include:

Manufacturing costs

Some individuals choose to make their own lip glosses and other types of lip care products to save on manufacturing costs. However, this means they will need to take a class or attend a workshop that covers how to make these types of products.

They might also need to buy certain supplies such as lip gloss bottles and other containers.

Equipment and Supplies

Other equipment and supply costs could include items such as a lip gloss mixer, small spatulas, labels for packaging, plastic tubes for lip care products that come in sticks, or other types of containers that need tubes, etc.

Licensing fees

Most people will also need to pay licensing fees that permit them to run their own lip care business. These license requirements vary by city and state, so you will need to determine what is required in your area.


It might also be necessary to market your lip care products. Some professionals might recommend obtaining a domain name and website so customers can learn more about your business online.


Is Selling Lip Gloss Profitable?

A lip gloss business can be a profitable type of beauty business. This is because there are likely several different types of customers who purchase lip care products from different types of businesses, such as large companies and smaller entities. If you are able to develop new lip care products that will appeal to customers, then there is a strong chance your business can be profitable.

However, it is important to conduct proper market research before you open up your own lip gloss business. For example, you might work with suppliers who manufacture lip care products so you are sure they are high quality and potential customers are likely to purchase them.

It is also important to select the right location for your business, such as a retail space that is near other small businesses or in an area with high foot traffic so you can maximize sales potential. You might also need to invest time and money into marketing your lip care products so they will be popular among customers.


What are the Keys to Launching a New Lip Gloss Business?

The keys to launching a lip gloss business are research, funding, stability, and supply.

Market Research

Before you start any business, you need to do your research. The best way to find out if there is demand for your product in the marketplace is by asking around or conducting surveys. You will also want to look into any patents or trademarks that are connected to your product.


No one should start a lip gloss business without the necessary funding to support it throughout its lifetime. This can include things like personal savings, loans from family and friends, angel investors, etc. It is also possible to take out a loan from a bank if you have a solid business plan.


It is also imperative to have stability before launching your own lip care business. This includes having the necessary time, energy, and motivation that will keep you going throughout the process.


It is also important to have a sufficient supply of lip gloss in your inventory or other related products if you plan on selling them. This might mean buying a bulk amount at once or setting up an agreement with a lip care product manufacturer who will provide the necessary amounts for a certain price.


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How To Start a Lip Gloss Business FAQs

You can download our Lip Gloss business plan PDF here. This is a business plan template you can use in PDF format.


It is not typically required to have insurance to sell lip care products, but it might be advisable if you are selling it online or using other types of sales tactics. You will want to research what types of product liability insurance are available for the lip gloss business you plan to run.

If you expand your business later on and have a commercial building for manufacturing, you will then need property and liability insurance for the building and your employees.

The best way to make your lip gloss stand out from the competition is to have a unique selling point. This could be something like homemade lip gloss or all-natural ingredients that are good for your lips, a specific flavor or taste, certain colors, etc.

You might also want to consider starting a lip gloss and care blog and giving out freebies to get people interested in your product.

The best way to get your lip gloss into stores is by having an agreement with a major retailer that already has a broad reach in the marketplace. You might also want to consider attending trade shows and conferences that are related to the lip care industry.

There are many different benefits of selling your own brand of lip gloss, including having a flexible schedule, being your own boss, gaining new knowledge on certain topics, etc.

However, one of the biggest benefits is choosing how much you want to work and when you want to do it. This allows you to enjoy your free time more while still making a decent income from your lip gloss business.


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