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Business Plans and Models For First-Time Entrepreneurs

Entrepreneurs who are launching their first business may feel very comfortable with some aspects of what they have to do. For example, they may have run a similar business in the past, or been in charge of sales or marketing, making them intimately familiar with a lot of what must go into the business operation plan. However, this may be the first time they have written, or even read, a business plan. The following should provide a basic model to follow for a business plan.


The plan opens with the executive summary, an encapsulation of the entire plan to come within one or two pages. This summary should hook the reader and present no red flags or leaps in logic which confuse the reader. The plan continues with an overview of the company, its history to date including why the entrepreneur is starting it, and a description of the products and services to be sold.

The following three sections provide the background a reader needs on the market situation the business will compete within. The industry analysis sets the stage for what the major advantages, disadvantages, and particularities of the industry are. The customer analysis lays out who customers are, their specific demographics, and what segments the business will seek to target. The competitive analysis explains who the direct competitors will be and details the strengths and weaknesses of the top competitors with an eye towards how the company will stack up against them.


The plan then enters into sections detailing the course of action you have set. The marketing plan describes the branding, promotions, and pricing the business will seek to best win customers in the market situation described. The operations plan goes on to explain what is happening internally to enable the company to function and the management team description goes over who is running the show and how they are qualified to do so.


The plan finishes by focusing on the financial results of all of these activities in the financial plan and then full financial statements within the appendices of the plan. The financial plan should speak in broad terms about the costs and revenues of the business and what assumptions have been made to determine those items. The statements themselves are generally shown as more detailed for the short-term (for example, quarterly for three years) and then on an annual basis for the first five years.

Finish Your Plan Today With Our Business Plan Template!

If you want to create your own business plan quickly and easily, we now offer an business plan template that allows you to develop a professional business plan in hours or days, not weeks or months.

Visit this link to learn more:

OR, We Can Develop Your Plan For You

Our professional business plan writers can create your entire business plan for you. We will make sure your business plan is sound and ready for investors so you can continue to focus on running your business.

To speak with a Growthink business plan consultant, call 800- 506-5728 or complete the form below.


Thank you very much for all of your hard work. We are very pleased with the final result of the business plan and the PowerPoint - say congratulations on a job well done and that you can use us a reference for any future clients. We will definitely look to utilize Growthink's services in the future as we build our company.

Bryan Langslet

Without Growthink’s professional help, we would never have been able to create an effective business plan. Growthink not only did deep research on our business environment, but its representatives also listened to us and refined their analysis to include what we had found out through experience. We would recommend Growthink to any start-up business which does not have a professional business plan developer on staff!

Howard Brown
Laptop Mini Mart

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