11/30/2021 Tip: 5 Principles to Get Investors to Love You

Today’s Quote

“Successful people are always thinking about what they can do to move to the next level. Initiative is the drive to do it – to take the first step, and then the next step. The great thing about initiative is that it’s free and available to everyone.”
~Maria Bartiromo


Today’s Tip

The following 5 principles will get investors (and others) to know, like and believe in you.

1) The Authority Principle. People trust authority. Research has shown that people listen more carefully and trust more quickly when the information comes from a source they perceive as authoritative.

2) The Evidence Principle. The evidence principle holds that information that is corroborated by outside parties –– eyewitnesses, research, past experiences and, best of all, the firsthand knowledge of the listener –– is accepted immediately by the listener.

3) The Likability Principle. People more easily trust those they like. Likability ties in directly with similarity. We trust those who are similar to us.

4) The Experience Principle. This is the evidence principle taken to a personal level. Nothing says credibility quite like having been there, done that yourself.

5) The Passion Principle. Passion can’t be explained. It is felt. Whenever you are looking to influence someone to accept your ideas and share your vision, you have to have a feeling that energizes your insides, that makes you become expressive and use language that stimulates the heart as well as the mind.

Think about how you can use these 5 principles to help your business grow.


Today’s Resource

Forget Old School!

The “old-school” way of raising venture capital is DEAD! 

And that’s why I created this page for you… to show you how to do it right.

See the right way to raise venture capital <– 

There’s a common mistake almost every entrepreneur makes… and if you approach venture capitalists like most entrepreneurs, you’ll NEVER get funded. 

Here’s how to do it right <—



Today’s Question: Which car company owns Jaguar?

Previous Question: Which designer is credited with inventing the mini-skirt?

Previous Answer:  Mary Quant.

Despite what came before there is no denying that Mary Quant and the mini skirt come hand in hand when most of us think of the sixties. She may not have been the first to give women the chance to show off their legs, but her skirts were certainly the most popular.


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