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Business Plan Writing: Presenting the Management Team
A business does not run itself. Rather, every successful business plan speaks at length about the qualifications of the management team which will move the company forward. Generally, the founder of the company envisions him or herself taking a primary role on this team, but this is not always the case. Often additional partners or employees join the management team to fill out its overall qualifications.
What to Say About Each Manager
When writing about the company's managers, include relevant biographical information to show the qualifications of each manager for the function he or she will be in charge of. You need not describe alternate past careers of these individuals if there is no apparent bearing on the tasks they will have to execute for the business. For example, a previous job as an elementary school teacher may not be relevant at all to a financial management position if there are other, related positions to describe.
Relevant information can be past jobs, certifications and licenses, education, industry recognition, teaching experience, and volunteer work. It should be clear to any reader why each individual was chosen for the position they will serve in the company.
Management Skills Needed
Ideally, the complementary skills of the management team members chosen will cover a number of bases. Someone should be qualified to head sales and customer service, whether will relevant experience in the industry in question or in another industry. If employees will be hired, there will ideally be a manager with experience hiring, supervising, and firing employees in the past.
Someone should also have deep industry experience and technical skill in the area the business will work. This is not to say that one of the managers will always be the primary "technician" in the company, but that he or she must be able to train employees, design systems relevant to the operation of a company in this industry, and eventually train new trainers, allowing the manager to step back to a more strategic role.
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