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Photography Business Plan: Scaling Your Business

If you have worked as a freelance or amateur photographer in the past, beginning a professional photography business or studio can be the first step to creating steady income for yourself. If you plan to scale up your business down the road, you can also manage to accumulate wealth by building a valuable business through economies of scale. Investors will especially like to see this ability to scale up and choose plans that show growth over plans from entrepreneurs who want to operate as a one person venture indefinitely.

How Large Can You Grow?

Asking how large can your business grow is a bit of a trick question. The answer generally depends on how large you want to grow. If you have the ability to manage the transition from a non-employer firm to a small business with additional full-time photographers on staff, you’ll show the management skill to grow even larger. Whether you remain the manager of the company throughout all of its growth stages or hire a professional manager to move the company forward, the decision to grow starts with you, the owner and entrepreneur. No one can force you to grow, but you can severely limit the company’s growth by refusing to see and act on the potential in your local market.

Promoting From Within

A healthy way to build the company is to create tracks for assistant photographers to move up the ranks. If these assistants will eventually be trained enough to be the lead photographers on projects, you will increase your capacity to serve clients. As long as you make your employment package competitive you will deter these trained employees from striking out on their own and or joining competitors. By thinking through where your business fits in the career of an employee rather than only how the employee fits into the needs of your firm, you can try to insure that you won’t be training your competition.

Want more tips? Here's a related article: How to Start a Photography Business

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