How to Start a Used Car Business
Used Car Buyers
The fact that car buyers are your customers is easy to see for a car dealership. Buyers will be looking to save money from the cost of purchasing a new car, while giving up as little as possible of the assurances of safety and performance that generally come with a new car purchase. They might be concerned with appearance or they might not not. Learn about what the customer target group or groups you’d like to serve value in used cars. Then create your own purchase and marketing strategies around those values.
Used Car Sellers
To be a successful used car business, you have to insure a steady supply of products, and, like any used product sales business, this requires making consumers into your suppliers. The same broad marketing techniques that bring in consumers as customers can work to bring them in as sellers. Promote the services you offer, the efficiency of your car buying process, and the ease of mind they will have from not having to go through the sales process directly to end consumers.
Working with sellers should be considered customer service just the same as working with buyers, and the employees making these transactions should be held to your pre-determined standards of service quality. Happy sellers will create word of mouth support for your business, just as buyers do. This referral business can keep your costs of marketing down, allowing you to earn greater profits in the margin between your car purchases and sales going forward.
Finish Your Car Dealership Business Plan in 1 Day!Don't you wish there was a faster, easier way to finish your business plan?
With this business plan shortcut you can finish your plan in just 8 hours or less!
Click here to finish your business plan in 1 day
OR, Let Us Develop Your Plan For You
Our professional business plan writers can create your entire business plan for you. Since 1999, our consultants have developed business plans for more than 2,000 entrepreneurs like you.
To speak with a Growthink business plan consultant, call 800-506-5728 or complete the form below.
Important: Growthink will never share or sell your personal information and we will keep all business information completely confidential.