1/15/2021 Tip: Why Your Mission Statement Matters

Today’s Quote

“Nothing is impossible, the word itself says ‘I’m possible’!”
~ Audrey Hepburn


Today’s Tip

Why do mission statements matter? 

For internal (e.g., employees) and external (investors, partners, customers) audiences, your mission can inspire and get them excited to be part of what your company is doing.

Mission statements also help for internal decision-making, as key decisions should be made with regards to how well they help your company progress in achieving its mission.

So, when your company hits a rut, rather than completely scrambling, you need to ask yourself what you should be doing to achieve your mission.

Here’s a mission statement that really worked: “A computer on every desk and in every home.” (this was Microsoft’s original mission statement)


Today’s Resource

You can too…

Over 100,000 entrepreneurs and businesses in 57 countries have purchased my business plan template.

They’ve used it to quickly and easily create their business plans and…succeed.

They’ve raised funding. They’ve grown sales. They’ve turned ideas and small businesses into large, thriving ones.

You can too.

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Today’s Question: All of Henry Ford’s cars were black until 1925 when he introduced two new colors. What were they?

Previous Question: The first paid radio commercial aired in New York City in 1922. How long was that commercial?

Answer: 10 minutes.

I found it extremely interesting that the first radio ad was 10 minutes long. In today’s terms, that’s more like an infomercial than a commercial.

Today, we are all competing for the attention of our current and prospective customers, and generally have to get our core messages across in 30 seconds or 1 minute — we certainly don’t usually have the luxury of getting 10 minutes of attention.

As marketers, we should be thinking of “hooks” — those concepts that can quickly grab our customers’ attention and get them to go to our websites, call us, visit our stores, etc. so they can learn more.

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