“Adventure is just bad planning.”
~ Roald Amundsen
Too many entrepreneurs conceive products and services with too many “bells and whistles.” The problem is that creating these products and services becomes too expansive because they are too complex. As a result, the entrepreneurs have too many opportunities to fail….They can fail to raise the increased capital that is needed to develop the bells and whistles. They can fail by taking too long to get to market. And they can fail because when they finally get to market, customers may not want what they have.
A better solution is to start by creating the minimum viable product (MVP). The MVP is the version of your product or service that allows you to gather the maximum amount of customer intelligence with the smallest amount of effort.
For example, the minimum viable product could simply be a survey given to prospective customers. Or it could be sketches of a new product that you show to customers. Or it could be just a very basic version of the product you’d eventually like to create.
By focusing on the MVP, you need less capital (or no capital), and more quickly get to market to get customer feedback. This feedback will give you the best information on what additional features customers desire in order to buy your product or service. And it better positions you to raise outside capital as needed (since you’ve lessened or eliminated the key risk factor that customers truly desire what you are creating).
So, what can you do to simplify your proposed products and services and/or create and get your MVP to market?
Get All My Best Publicity Secrets
Publicity is one of the most powerful marketing tactics you can use… and the best part is that you can execute a powerful publicity strategy on a shoe-string budget and yield real results.
I’ve created a step-by-step course to teach you all of my best publicity secrets, including:
- The insider tool to find virtually any reporter
- Exactly what to email journalists to get them to reply and interview you
- How to quickly and inexpensively find others to get publicity to drive your business’ growth
- How to generate massive sales from each interview while not being salesy
- And much more…
Today’s Question: Which New York businessman is widely reputed to have been behind baseball’s Black Sox Scandal in which the 1919 World Series was fixed?
Previous Question: What renowned company based out of California made significant contributions to modern-day computing by inventing laser printing, Ethernet, and the graphical user interface (GUI) paradigm, among other things?
Answer: PARC (formerly Xerox PARC). It was founded in 1970, and incorporated as a separate company (wholly owned by Xerox) in 2002.
Xerox has been heavily criticized (particularly by business historians) for failing to properly commercialize and profitably exploit PARC’s innovations.
The work at PARC in the years since the early 1980s is often overlooked, but major work since then includes ubiquitous computing, aspect-oriented programming, and IPv6.
Join our Tip of the Day
To get Growthink’s Tip of the Day delivered to your email inbox, enter your information below: