“If what you are doing is not moving you towards your goals, then it is moving you away from your goals.”
~ Brian Tracy
In 1960 a series of presidential debates were held between then Vice President Richard Nixon and John F. Kennedy.
After the debate, pollsters surveyed the public to see who had won.
Interestingly, the results were atypical. One group of respondents claimed that Nixon had won by a lot. Another group of respondents felt that Kennedy had clearly won.
What was most interesting was that these two groups each had a similar makeup. For instance, it wasn’t that one group was mostly Republicans and the other Democrats. Or that one group was from the North and the other the South. Etc.
Rather, the difference was that people who listened to the debate on the radio felt that Nixon had clearly won. Conversely, people who watched the debate on television believed that Kennedy was the clear winner.
So what is the business lesson here?
The lesson is that business communications can comprise up to three factors — Verbal (the words you say), Vocal (the pitch, speed, volume, etc. of your voice) and Visual (what the audience sees).
When you communicate with important audiences (investors/venture capitalists, customers, partners, etc.), we typically rely on email (verbal), telephone (verbal + vocal), or in-person (verbal + vocal + visual).
When you are able to combine all three factors, as you can do in an in-person meeting, you can generally convey the most effective and powerful message (if you practice it of course).
So, while email or telephone may be the most efficient communication method, if there is a potential partner, investor, customer, employee, etc. that you absolutely must convince to say “yes” to you, you must go the extra mile to get the face-to-face meeting (or atleast Zoom or web conference meeting).
Forget Old School!
The “old-school” way of raising venture capital is DEAD!
And that’s why I created this page for you… to show you how to do it right.
There’s a common mistake almost every entrepreneur makes… and if you approach venture capitalists like most entrepreneurs, you’ll NEVER get funded.
Today’s Question: What do the initials S.O.S. stand for in the brand of steel-wool soap pads marketed under the same name?
Previous Question: On a hunting trip in the Alps in 1941, George de Mestral was intrigued by burdock burrs (seeds) that kept sticking to his clothes and his dog’s fur. After subsequent observations and trials, what did he invent?
Answer: What was invented was Velcro which is a combination of two French words – Velours (velvet) and crochet (hook).
He realized he could take an idea from nature that worked well (although very annoying) and found a way to make it work for people in new ways, without the downsides.
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