“If you really look closely, most overnight successes took a long time.”
~ Steve Jobs
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future.
Recently, these men returned to their college for their 25th reunion.
They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.
But there was a difference. One of the men was the manager of a small department of that company. The other was its president.
What Made The Difference?
Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.
The difference lies in what each person knows and how he or she makes use of that knowledge.
And that is why I am writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of The Journal: to give its readers knowledge – knowledge that they can use in business.
The above story/sales letter, written by Martin Conroy, was used by the Wall Street Journal for 25 years starting in 1974. It is estimated that this story resulted in $1 billion in sales for the paper.
Does your company have a good story? If not, maybe you should develop one today.
5 Steps to Build Wealth as an Entrepreneur
If you want to actually build wealth as an entrepreneur, you need to do things differently than the average entrepreneur.
And some of the steps are pretty unusual (and counter-intuitive).
Below is the 5-step checklist that every wealthy entrepreneur I know has followed:
Step #1. Fire Yourself
Step #2. Diversify
Step #3. Build Value
Step #4. Build Continuity
Step #5. Execute the Sale
Want to learn more?
I walk you through all of those steps on this page.
Today’s Question: Which company used materials recycled from its own waste to build a new international headquarters?
Previous Question: What shoe brand rose to success as a direct result of the aerobics craze of the 1980’s?
The company surged in popularity in 1982 with the introduction of the Freestyle athletic shoe, which was designed and marketed specifically for women’s aerobics. Not only did the Freestyle become an instant classic among aerobics buffs, it also became an instant hit with cheerleaders and is still one of Reebok’s most popular shoes today.
Lesson: Creating a product or service that leverages a big current trend can initiate your success (just make sure that like Reebok, you also continue to innovate over time).
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