“Many of life’s failures are people who did not realize how close they were to success when they gave up.”
~ Thomas Edison
What is Angel Investing?
The term “angel investor” is officially defined as a private investor who offers financial backing to an entrepreneurial venture.
When several private investors form an organization to collective fund ventures, they are known as an “angel investor group.”
The act of providing the financial backing is known as “angel investing.”
The amount of angel financing is significant. According to the Center for Venture Research at the University of New Hampshire, last year 66,110 ventures were funded by angel investors totaling $23.1 billion.
This compares to only 8,948 companies which were funded by venture capital firms, although VCs invested $130.9 billion in these firms.
Part of the reason why angel investing is so prevalent is that there are numerous stories of companies who raised angel capital in their nascent stages and then went on to achieve massive success. Among many others, companies that raised angel investments include Google, Amazon.com, Apple, The Body Shop, Kinko’s, Starbucks, Digg and LinkedIn.
How to Attract Angel Investors in 2021
Angel Funding is the #1 type of funding I recommend to entrepreneurs (no matter what type of business you’re in).
And you’ll raise angel funding so much faster and easier when you follow my proven, step-by-step formula.
Today’s Question: What airline reportedly saved $40,000 in one year by removing one olive from each of the salads served in First-Class?
Previous Question: Candy company Mars, Inc. declined an offer to have which of their products featured in the 1980’s hit film E.T.?
While the exact reason for turning down the product placement offer is unknown, that decision brought instant fame to a little-known candy produced by competitor Hershey Food Corp. Reese’s Pieces was a faint underdog in the world of sweets before the release of the film, but sales of the candy-coated peanut butter bits soared an estimated 65% to 85% within the two weeks following E.T. ‘s premiere.
This is a great example of the potential for product placement opportunities to pave the way for lesser-known products, and it’s also a good lesson on how turning down an offer could seriously benefit your competitors.
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